Cooperate with others to open new markets. It’s one of the key principles of my brand new book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), released this week by John Wiley & Sons. The book is a manual for thriving by doing the right thing, showing businesses that Green and ethical practices aren’t [...]
Entries Tagged as 'People Helping People'
Building Cooperative Marketing Relationships: Practicing What I Preach
January 27th, 2010 · 4 Comments · Abundance and Prosperity, Marketing Techniques and Philosophies, Networking, People Helping People, Shel's Personal Life, Web 2.0/Social Media
Tags: affiliate commissions·book launch campaigns·Guerrilla Marketing Goes Green·marketing partnerships
Is It Time for the “Elm Street Economy?”
January 5th, 2010 · No Comments · Abundance and Prosperity, Energy & Sustainability, People Helping People, Uncategorized
It must have been somewhere around 1986, in the early days of my business, that I first encountered the work of Paul and Sarah Edwards, gurus to the home-based business sector that was just beginning to take off back then. I’ve been home-based since I founded my company in 1981, so their message resonated.
I’ve been [...]
Tags: elm street economy·home-based business·paul and sarah edwards·self-sufficiency·sustainability
Stand Against Injustice! Join These Two Facebook Groups
December 29th, 2009 · No Comments · People Helping People, Social and Economic Justice, Uncategorized
1. Have you heard about the barbaric, fascistic anti-homosexuality law in Uganda? Yes, they’re calling for the death penalty for consensual sex. Read CNN’s article. Here’s the group to oppose it, please join.
2. Especially if you’re in Western Mass, but even if you’re not: a Facebook support group has sprung up for the Northampton, [...]
Tags: anti-gay legislation·death penalty·facebook groups·northampton arson·uganda anti homosexual bill
Negroponte/Quadir: How Laptops and Cell Phones Attack Systemic Poverty in Developing Countries
October 28th, 2009 · 2 Comments · Abundance and Prosperity, People Helping People, Social and Economic Justice, Web 2.0/Social Media, poverty
Horace Mann, founding President of Antioch College, famously said “Be ashamed to die until you have won one victory for humanity.” Neither Nicholas Negroponte nor Iqbal Quadir will ever have to worry about shaming themselves in front of Horace Mann’s ghost.
These two M.I.T. professors have both made substantial contributions in developing countries, bringing life-changing technology [...]
Tags: cell phones·grameenphone·horace mann·Iqbal Quadir·laptops·Nicholas Negroponte·one laptop per child
Blog Action Day “one of largest social action events ever held on the web”
October 17th, 2009 · No Comments · Energy & Sustainability, People Helping People, Web 2.0/Social Media
Organizers of Blog Action Day are pleased indeed, calling it “one of largest social action events ever held on the web.”
32,000 posts, including three world leaders: UK Prime Minister Gordon Brown, who got the very first UK post in just as the clock turned midnight–and staffers from President Obama and the ruling party of Spain.
CNN [...]
Easy Steps to Ease Climate Change: Blog Action Day
October 15th, 2009 · 1 Comment · Energy & Sustainability, Frugality/Frugal Fun, People Helping People
Today is Blog Action Day, and this year, the international day of action focuses on climate change.
I could write about climate change for days, but I’ll keep it simple. Here are some quick, easy, painless things you can do to lower your carbon footprint, and some of them will save you a nice pile of [...]
Tags: Blog Action Day·carbon footprint·climate change·environment
An easy way to promote your store/office–with the power of water
August 8th, 2009 · No Comments · Customer Service as Marketing, Energy & Sustainability, Marketing Techniques and Philosophies, People Helping People
OK, so everyone knows by now, bottled water is uncool if you live in a place where the water is fit to drink (and that includes most of the U.S., Canada, and Europe, as well as many other parts of the world). Issues include environmental impact, cost, depletion of public resources, and centralization of corporate [...]
Tags: bottled water·customer service·drinking water·environmentally friendly·kidney stone
Networking can Happen ANYWHERE
July 29th, 2009 · No Comments · Marketing Techniques and Philosophies, Networking, People Helping People
Proving yet again that you can network pretty much anywhere…I was listening to a teleclass and 37 minutes into the call, the presenter fell off. He didn’t come back on, but someone else asked if anyone was there, and I responded.
Fifteen minutes later, I had been booked as a guest on his radio show, he [...]
Tags: marketing·Networking·radio guest·teleclass·teleseminar
Karma Bucks–Waaay Cool!
July 18th, 2009 · No Comments · Abundance and Prosperity, Marketing Trends/News, People Helping People
Readers of my various books will know I’m a fan of alternative locally-based currencies. Here’s a twist: A shopping center in Reno is sending street teams out all over Reno to spot acts of kindness, and reward them with “Karma Cards,” redeemable at the shopping center.
Two extra things worth noting:
The retail complex is partnering [...]
Tags: cash for kindness·charities·gift cards·karma cards·local currency
