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I’ve just signed up for the Ultimate Blog Challenge (Twitter hashtag #blogboost), which means a commitment to add ten posts between now and the end of the month. Especially nuts because I’m speaking in Boston tomorrow and probably won’t even get on the computer. Fortunately, I happen to have one post already scheduled. I’ll be [...]
As carbon footprint, global warming (what an innocuous name for such a dreadful phenomenon) and similar issues have finally reached a critical mass to come into mainstream consciousness, the time seems ripe to move our threatened planet forward. And marketers have to be there, leading the charge, marshaling public opinion, and moving from consciousness that we need to save the planet to actually doing it. I envisioned an organization that would not only provide support to each other, but stake out advocacy positions that would enable governments, businesses, nonprofits, and the public to go more Green and do it faster.
Tags: green marketers·Guerrilla Marketing Goes Green·jay levinson·mount holyoke range·save the mountain·trade association
A compilation of tipsheets covering international etiquette, toasting customs, appropriate dress, and more. Compiled from sources ranging from USA Today to ehow.com. http://www.onlinedegrees.net/blog/2010/100-essential-cheat-sheets/
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I read a lot of business books, and too many of them are so dry you could use them for sawdust. Last year, I happened to meet Kevin Daum at a dinner party Sam Horn threw in Washington, DC (where neither of us live) and we connected quickly and personally. Kevin is a sales and [...]
Tags: book marketing·kevin daum·product launch·Roar! Get Heard in The Sales and Marketing Jungle
Cooperate with others to open new markets. It’s one of the key principles of my brand new book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), released this week by John Wiley & Sons. The book is a manual for thriving by doing the right thing, showing businesses that Green and ethical practices aren’t [...]
Tags: affiliate commissions·book launch campaigns·Guerrilla Marketing Goes Green·marketing partnerships
Inspired by a Tweet from Susan Harrow, I’ve decided to post my Twitter policy every once in a while. Some of this may sound harsh. Please keep in mind that as a somewhat public figure, I am absolutely bombarded with messages not only on Twitter but through many other channels. I have to cope with [...]
Yesterday, I co-hosted a teaching call with the amazing George Kao, a social media trainer who specializes in highly productive techniques for using social media (and who is socially conscious, too. George gave me permission to share his very informative handout: his slides are at http://georgekao.com/socialslides I also want to share a few of the [...]
Tags: facebook·George Kao·linkedin·social media training·twitter·webinar training
Proving yet again that you can network pretty much anywhere…I was listening to a teleclass and 37 minutes into the call, the presenter fell off. He didn’t come back on, but someone else asked if anyone was there, and I responded. Fifteen minutes later, I had been booked as a guest on his radio show, [...]
Tags: marketing·Networking·radio guest·teleclass·teleseminar
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
