My friend Peter Shankman solicited comments from PR practitioners about Tiger Woods’ apology scheduled for later today, and the fact that reporters will not have access to him during the event; they’ll actually be in another building.
This drew lots of comments on Tiger but basically none other than Peter about how the media will play [...]
Entries Tagged as 'media-general'
Media is Complicit in Accepting Tiger Woods’ Scripted, Unquestioned Apology
February 19th, 2010 · No Comments · Media Ethics, Transparency vs. Secrecy, media-general, propaganda
Shel’s Partnership Advice on yBC TV
September 17th, 2009 · No Comments · Marketing Techniques and Philosophies, Uncategorized, media-general
Just a quote, not me talking. Still, it’s nice to get recognized by this up-and-coming new business TV channel.
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How Should You Respond When Social Media Trashes You?
April 23rd, 2009 · 3 Comments · Politics, Web 2.0/Social Media, media-general
certainly precedent for stories leaping out of niche social media into the mainstream, with major consequences. Just ask Dan Rather about the fake memo about Bush’s military service that cost several key staffers their jobs and forced Rather into premature retirement. I have been a deep critic of Bush (and a fan of Rather), but when I saw the memo reproduced online, I knew there was no way it could be authentic. It was done on a modern word processor.
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Are Local Papers the Future of Print Journalism?
April 6th, 2009 · 2 Comments · Publishing, media-general
Interesting piece in the Washington Spectator, noting that the Anniston (Alabama) Star seems to be doing reasonably well, even as big-city papers around the country move to Internet-only or shut their doors entirely. Even the Boston Globe is teetering.
In my own area, I read the Daily Hampshire Gazette, published in Northampton, Massachusetts for over 200 [...]
Tags: anniston star·daily hampshire gazette·hampshire county·newspaper business models·northampton massachusetts·paid subscription newspapers·wall street jurnal
In This Fortune 500 Strategy, Social Media Reigned Supreme
February 25th, 2009 · No Comments · Marketing Trends/News, Web 2.0/Social Media, media-general
Four years FedEx took over the Kinko’s copy and office services company, the Kinko brand was dropped entirely in 2008; those services are now grouped under FedEx Office.
When Marketing Sherpa interviewed FedEx’s Director of Global Brand Management, Gayle Christensen, she outlined eight steps the company took to smooth the transition in the public [...]
Tags: blogosphere·fedex kinko's·Gayle Christensen·journalists·social media
Bloggers to Moyers: Progressive Views Too Disruptive to Air
February 24th, 2009 · 3 Comments · Energy & Sustainability, Marketing Trends/News, Media Ethics, Politics, media-general
Want to know why right-wing pundits far outnumber those on the left in mainstream US TV? Bloggers Jay Rosen and Glenn Greenwald shared a theory on Bill Moyers Journal: having someone like Amy Goodman of Democracy Now would interfere too much with the construct disseminated by US mainstream media that the US government and major [...]
Tags: Amy Goodman·Ann Coulter·Glenn Greenwald·Jay Rosen·Rush Limbaugh·Sean Hannity
Great Post: What Bloggers Can Learn From Journalists
December 17th, 2008 · 1 Comment · Web 2.0/Social Media, media-general
Anita Bruzzese’s post on what bloggers can learn from traditional journalists is must-reading for anyone in the social media space. As someone who has done journalism, PR, and blogging (among other kinds of writing), I agree with at least 90 percent of her column.
I especially liked her section on rewriting:
When I wrote my second book, [...]
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Eagan to Joe the Plumber: I won’t fix your toilet if you won’t write a book
December 14th, 2008 · 5 Comments · Publishing, media-general
A wonderfully snarky Op-ed in the New York Times by Timothy Egan, called “Typing Without a Clue“–basically attacking Joe the Plumber and Sarah Palin for the book deals they’re expected to ink, and saying writing should be left to the many talented but unappreciated writers out there and not sold off as if it were [...]
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With Attitudes Like These, No Wonder Traditional Journalism Is Dying
December 9th, 2008 · 2 Comments · Customer Service as Marketing, Marketing Techniques and Philosophies, Marketing Trends/News, Uncategorized, Web 2.0/Social Media, media-general
Lostremote.com has an astounding post: a traditional print journalist ranted that a TV station allowing its viewers to select one story for the nightly newscast was the death of standards. The station, in best-practices Web 2.0 fashion, invited him on the show to debate the issue publicly.
And this is how the journalist responded:
“I’m told that [...]
The Making of the Next Blog Post
December 9th, 2008 · 3 Comments · Web 2.0/Social Media, media-general
The post directly above this one, about the death of traditional journalism, has a very interesting provenance. I thought I’d share it with you and provide a look into the mindset of one blogger choosing one story–because as someone who was raised on newspapers, I’ve obviously come far in my information patterns.
PR guru Peter Shankman [...]
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