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Entries Tagged as 'Marketing Trends/News'

George Lakoff Analyzes Obama’s Inagural Speech

March 3rd, 2009 · 1 Comment · Marketing Techniques and Philosophies, Marketing Trends/News, Politics


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#Skittles Changes Its Home Page to Twitter Search

March 2nd, 2009 · 18 Comments · Marketing Trends/News, Transparency vs. Secrecy, Web 2.0/Social Media

I can’t remember another example of a major corporation saying to the world, “we’re not going to control or filter what you learn about us on our own website, we’ll leave it to the randomness of the world.”

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Twitter’s Power as Instant Research Tool

February 27th, 2009 · 12 Comments · Marketing Trends/News, People Helping People, Web 2.0/Social Media

I’ve used Twitter to drive traffic to a survey, but this kind of direct and immediate feedback may be even better–because it’s much more human, not to mention faster. Who knew a year ago that Twitter could be used for market research?

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In This Fortune 500 Strategy, Social Media Reigned Supreme

February 25th, 2009 · Comments Off · Marketing Trends/News, media-general, Web 2.0/Social Media


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Bloggers to Moyers: Progressive Views Too Disruptive to Air

February 24th, 2009 · 3 Comments · Energy & Sustainability, Marketing Trends/News, Media Ethics, media-general, Politics


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With Attitudes Like These, No Wonder Traditional Journalism Is Dying

December 9th, 2008 · 2 Comments · Customer Service as Marketing, Marketing Techniques and Philosophies, Marketing Trends/News, media-general, Uncategorized, Web 2.0/Social Media


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Corporate Spies, Good Advice Not Taken, A New Word–PR Roundup

April 22nd, 2008 · Comments Off · Business Ethics, General Commentary, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Social and Economic Justice


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Kevin Kelly: Hope for Struggling Artists/Authors

March 7th, 2008 · Comments Off · Abundance and Prosperity, Arts & Entertainment, Marketing Trends/News, People Helping People, Web 2.0/Social Media


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Scott Karp’s Challenge to Print Media: Be Relevant to Me

March 5th, 2008 · Comments Off · Marketing Techniques and Philosophies, Marketing Trends/News


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If You Want My Endorsement…Let Me See the Product

February 21st, 2008 · Comments Off · Business Ethics, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Web 2.0/Social Media

I value my reputation and I’m not in the habit of sharing e-mails of my friends with strangers who send bulk mail. Had the only way to get the report been to fill in e-mails, I’d have either given phony names or bailed out. Maybe this is one of the factors contributing to the growth of social media at the expense of e-mail.

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