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Yeah, I know, I’m late to the party. Should’ve blogged on this five weeks ago. But I only just found the brilliant analysis by George Lakoff, the Left’s best theorist on the power of framing and language. He wrote “Don’t think of an Elephant” and many other books. If you want to better understand marketing, [...]
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I can’t remember another example of a major corporation saying to the world, “we’re not going to control or filter what you learn about us on our own website, we’ll leave it to the randomness of the world.”
Tags: doonesbury·skittles·twitter
I’ve used Twitter to drive traffic to a survey, but this kind of direct and immediate feedback may be even better–because it’s much more human, not to mention faster. Who knew a year ago that Twitter could be used for market research?
Four years FedEx took over the Kinko’s copy and office services company, the Kinko brand was dropped entirely in 2008; those services are now grouped under FedEx Office. When Marketing Sherpa interviewed FedEx’s Director of Global Brand Management, Gayle Christensen, she outlined eight steps the company took to smooth the transition in the public eye [...]
Tags: blogosphere·fedex kinko's·Gayle Christensen·journalists·social media
Want to know why right-wing pundits far outnumber those on the left in mainstream US TV? Bloggers Jay Rosen and Glenn Greenwald shared a theory on Bill Moyers Journal: having someone like Amy Goodman of Democracy Now would interfere too much with the construct disseminated by US mainstream media that the US government and major [...]
Tags: Amy Goodman·Ann Coulter·Glenn Greenwald·Jay Rosen·Rush Limbaugh·Sean Hannity
Lostremote.com has an astounding post: a traditional print journalist ranted that a TV station allowing its viewers to select one story for the nightly newscast was the death of standards. The station, in best-practices Web 2.0 fashion, invited him on the show to debate the issue publicly. And this is how the journalist responded: “I’m [...]
Artists, authors, and other creatives, take note: Kevin Kelly, the guru of Wired Magazine, says you don’t have to be a starving artist anymore. Instead of grabbing for crumbs at the very end of the long tail, build a base of 1000 uber-fans. All you have to do is add one person a day for [...]
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Over at Publishing2.com, Scott Karp takes the Washington Post to task for using the same old coupon-style discounting offers they’ve used for decades–when in order to get him to pick up a physical newspaper, they’d have to speak to why it’s a better option than just logging on to read online. He cites one motivation [...]
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I value my reputation and I’m not in the habit of sharing e-mails of my friends with strangers who send bulk mail. Had the only way to get the report been to fill in e-mails, I’d have either given phony names or bailed out. Maybe this is one of the factors contributing to the growth of social media at the expense of e-mail.
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
Corporate Spies, Good Advice Not Taken, A New Word–PR Roundup
April 22nd, 2008 · Comments Off · Business Ethics, General Commentary, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Social and Economic Justice
Miscellaneous items in the news of late: 1] The Weekly Spin, an always-provocative newsletter from PR Watch/Center for Media and Democracy, reports that corporados and their hired PR guns have stepped up campaigns against citizen activists. Not only are they infiltrating these groups, but also going through activists’ trash, using their spies to release deliberate [...]
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