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Entries Tagged as 'Marketing Trends/News'

George Lakoff Analyzes Obama’s Inagural Speech

March 3rd, 2009 · 1 Comment · Marketing Techniques and Philosophies, Marketing Trends/News, Politics

Yeah, I know, I’m late to the party. Should’ve blogged on this five weeks ago. But I only just found the brilliant analysis by George Lakoff, the Left’s best theorist on the power of framing and language. He wrote “Don’t think of an Elephant” and many other books. If you want to better understand marketing, [...]

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#Skittles Changes Its Home Page to Twitter Search

March 2nd, 2009 · 18 Comments · Marketing Trends/News, Transparency vs. Secrecy, Web 2.0/Social Media

I can’t remember another example of a major corporation saying to the world, “we’re not going to control or filter what you learn about us on our own website, we’ll leave it to the randomness of the world.”

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Twitter’s Power as Instant Research Tool

February 27th, 2009 · 12 Comments · Marketing Trends/News, People Helping People, Web 2.0/Social Media

I’ve used Twitter to drive traffic to a survey, but this kind of direct and immediate feedback may be even better–because it’s much more human, not to mention faster. Who knew a year ago that Twitter could be used for market research?

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In This Fortune 500 Strategy, Social Media Reigned Supreme

February 25th, 2009 · Comments Off · Marketing Trends/News, media-general, Web 2.0/Social Media

Four years FedEx took over the Kinko’s copy and office services company, the Kinko brand was dropped entirely in 2008; those services are now grouped under FedEx Office. When Marketing Sherpa interviewed FedEx’s Director of Global Brand Management, Gayle Christensen, she outlined eight steps the company took to smooth the transition in the public eye [...]

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Bloggers to Moyers: Progressive Views Too Disruptive to Air

February 24th, 2009 · 3 Comments · Energy & Sustainability, Marketing Trends/News, Media Ethics, media-general, Politics

Want to know why right-wing pundits far outnumber those on the left in mainstream US TV? Bloggers Jay Rosen and Glenn Greenwald shared a theory on Bill Moyers Journal: having someone like Amy Goodman of Democracy Now would interfere too much with the construct disseminated by US mainstream media that the US government and major [...]

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With Attitudes Like These, No Wonder Traditional Journalism Is Dying

December 9th, 2008 · 2 Comments · Customer Service as Marketing, Marketing Techniques and Philosophies, Marketing Trends/News, media-general, Uncategorized, Web 2.0/Social Media has an astounding post: a traditional print journalist ranted that a TV station allowing its viewers to select one story for the nightly newscast was the death of standards. The station, in best-practices Web 2.0 fashion, invited him on the show to debate the issue publicly. And this is how the journalist responded: “I’m [...]

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Corporate Spies, Good Advice Not Taken, A New Word–PR Roundup

April 22nd, 2008 · Comments Off · Business Ethics, General Commentary, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Social and Economic Justice

Miscellaneous items in the news of late: 1] The Weekly Spin, an always-provocative newsletter from PR Watch/Center for Media and Democracy, reports that corporados and their hired PR guns have stepped up campaigns against citizen activists. Not only are they infiltrating these groups, but also going through activists’ trash, using their spies to release deliberate [...]

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Kevin Kelly: Hope for Struggling Artists/Authors

March 7th, 2008 · Comments Off · Abundance and Prosperity, Arts & Entertainment, Marketing Trends/News, People Helping People, Web 2.0/Social Media

Artists, authors, and other creatives, take note: Kevin Kelly, the guru of Wired Magazine, says you don’t have to be a starving artist anymore. Instead of grabbing for crumbs at the very end of the long tail, build a base of 1000 uber-fans. All you have to do is add one person a day for [...]

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Scott Karp’s Challenge to Print Media: Be Relevant to Me

March 5th, 2008 · Comments Off · Marketing Techniques and Philosophies, Marketing Trends/News

Over at, Scott Karp takes the Washington Post to task for using the same old coupon-style discounting offers they’ve used for decades–when in order to get him to pick up a physical newspaper, they’d have to speak to why it’s a better option than just logging on to read online. He cites one motivation [...]

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If You Want My Endorsement…Let Me See the Product

February 21st, 2008 · Comments Off · Business Ethics, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Web 2.0/Social Media

I value my reputation and I’m not in the habit of sharing e-mails of my friends with strangers who send bulk mail. Had the only way to get the report been to fill in e-mails, I’d have either given phony names or bailed out. Maybe this is one of the factors contributing to the growth of social media at the expense of e-mail.

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