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Entries Tagged as 'Marketing Trends/News'

Starbucks as Ad Network/Social Media? OMG #blogboost

August 25th, 2010 · 7 Comments · Demographics/Psychographics, Marketing Trends/News, Web 2.0/Social Media

The article posits that Starbucks is working to reposition itself as an in-store information portal, with all sorts of goodies available to those who go to the stores and log on to its network—and that ads on this network could become the premier place to reach certain consumers, as well as the favored online community that could displace Facebook in our affections…
I’m not sure it’s going to unfold exactly as they see it, but I suspect pieces of it will play out that way. That’s a future that leaves me with more than a little discomfort. It’s like a vertical and horizontal integration of the mind similar to, say, General Motors’ vertical and horizontal integration of the car market starting at least in the 1930s. I don’t like to see so much energy concentrated in one company, whether it’s GM, Google, or Starbucks.

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A Concentrated Dose of Marcia Yudkin, Marketing Genius–Plus Other Goodies (#blogboost )

August 20th, 2010 · 1 Comment · Marketing Techniques and Philosophies, Marketing Trends/News, Uncategorized

Marcia Yudkin’s weekly Marketing Minute and occasional Name Tales (product and company naming stories) have been brightening my e-mail box all the way back to 1998. She was one of the first people with a folder in my Marketing Geniuses file, where I keep many of her back issues. And she’s one of a very few newsletter publishers who continue to provide value to me many years after I subscribed. (My typical tenure as a subscriber is somewhere between six months and two years).

The point I’m making is that Marcia is someone well worth paying attention to.

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Tim O’Reilly & SF Chronicle on Facebook Privacy Changes

May 21st, 2010 · 1 Comment · Business Ethics, Marketing Trends/News, privacy, Transparency vs. Secrecy, Web 2.0/Social Media

Personally, I go into the online world with the expectation that there is no privacy. And therefore the specific changes don’t bother me over-much. But as someone who writes about ethics, I have a problem with obtaining consent for one restricted set of behaviors and then wildly expanding it while requiring opt-out (and difficult opt-out at that) rather than opt-in. It’s nothing more than an electronic form of bait-and-switch–something I find unethical and in fact argue against in my latest book on business ethics, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson).

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Facebook is Not Just for Kids Anymore

July 20th, 2009 · Comments Off · Marketing Techniques and Philosophies, Marketing Trends/News


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Karma Bucks–Waaay Cool!

July 18th, 2009 · Comments Off · Abundance and Prosperity, Marketing Trends/News, People Helping People


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Google: Plusses and Minuses/Compare with Bing/Privacy Issues

July 12th, 2009 · 8 Comments · Ethics: General, Marketing Trends/News, Transparency vs. Secrecy, Web 2.0/Social Media


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BNET: Why Bing Won’t Bother Google–and What Microsoft Should Do Instead

June 7th, 2009 · 2 Comments · Customer Service as Marketing, Marketing Techniques and Philosophies, Marketing Trends/News

The article does have a solution for Microsoft, though: it identifies a core weakness of Google’s and gives Microsoft an exact recipe to exploit this vulnerability.

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Recent News and Commentary: Health Reform, Corruption–and Mustard

May 10th, 2009 · Comments Off · Business Ethics, Ethics in Government, General Commentary, Marketing Trends/News, Media Ethics, Politics, Shel's Personal Life, Social and Economic Justice


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Speakers: Use Twitter for Real-Time Career Boost

March 29th, 2009 · 9 Comments · Ethics: General, Marketing Techniques and Philosophies, Marketing Trends/News, Web 2.0/Social Media


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Five Steps to Success on Twitter

March 19th, 2009 · 35 Comments · Marketing Techniques and Philosophies, Marketing Trends/News, Web 2.0/Social Media


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