By Angelique Rewers
Site sees 513% growth in 55+ user bracket
Number of college and high school users drops 20%
Using Facebook to reach your target audience? If so, be aware that the popular social media site’s demographics are changing rapidly and significantly.
An analysis of data from Facebook’s Social Ad [...]
Entries Tagged as 'Marketing Trends/News'
Facebook is Not Just for Kids Anymore
July 20th, 2009 · No Comments · Marketing Techniques and Philosophies, Marketing Trends/News
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Karma Bucks–Waaay Cool!
July 18th, 2009 · No Comments · Abundance and Prosperity, Marketing Trends/News, People Helping People
Readers of my various books will know I’m a fan of alternative locally-based currencies. Here’s a twist: A shopping center in Reno is sending street teams out all over Reno to spot acts of kindness, and reward them with “Karma Cards,” redeemable at the shopping center.
Two extra things worth noting:
The retail complex is partnering [...]
Tags: cash for kindness·charities·gift cards·karma cards·local currency
Google: Plusses and Minuses/Compare with Bing/Privacy Issues
July 12th, 2009 · 4 Comments · Ethics: General, Marketing Trends/News, Transparency vs. Secrecy, Web 2.0/Social Media
Perry Marshall has a really good article about online privacy concerns, the Google experience yay and nay, and Google’s first real competitor in general search–Bing. It’s getting a lot of comments, including this one from me. I discuss not only transparency vs. secrecy, but also the Google user experience, talk about the USP (Unique Selling [...]
Tags: 1984·bing·dystopian novels·fahrenheit 451·google·perry marshall·privacy·transparency
BNET: Why Bing Won’t Bother Google–and What Microsoft Should Do Instead
June 7th, 2009 · 1 Comment · Customer Service as Marketing, Marketing Techniques and Philosophies, Marketing Trends/News
The article does have a solution for Microsoft, though: it identifies a core weakness of Google’s and gives Microsoft an exact recipe to exploit this vulnerability.
Speakers: Use Twitter for Real-Time Career Boost
March 29th, 2009 · 9 Comments · Ethics: General, Marketing Techniques and Philosophies, Marketing Trends/News, Web 2.0/Social Media
I had the good fortune to follow Dr. Ron Capps, a/k/a “The Niche Prof,” speaking at Willie Crawford’s 50th birthday celebration in Orlando.
Ron started his speech by saying, don’t worry about taking notes; I’ll send you my slides. But please feel free to Tweet. I was one of several people who took him up on [...]
Five Steps to Success on Twitter
March 19th, 2009 · 18 Comments · Marketing Techniques and Philosophies, Marketing Trends/News, Web 2.0/Social Media
People are always telling me they don’t “get” Twitter. I took to it immediately, maybe because I’ve been doing social media marketing since 1995, and writing about it since 1991. In honor of being named one of the Top 11 blogs covering social media, here’s a 5-point Twitter success strategy.
1. Post some really worthwhile links, [...]
George Lakoff Analyzes Obama’s Inagural Speech
March 3rd, 2009 · 1 Comment · Marketing Techniques and Philosophies, Marketing Trends/News, Politics
Yeah, I know, I’m late to the party. Should’ve blogged on this five weeks ago. But I only just found the brilliant analysis by George Lakoff, the Left’s best theorist on the power of framing and language. He wrote “Don’t think of an Elephant” and many other books.
If you want to better understand marketing, patriotism, [...]
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#Skittles Changes Its Home Page to Twitter Search
March 2nd, 2009 · 9 Comments · Marketing Trends/News, Transparency vs. Secrecy, Web 2.0/Social Media
I can’t remember another example of a major corporation saying to the world, “we’re not going to control or filter what you learn about us on our own website, we’ll leave it to the randomness of the world.”
Tags: doonesbury·skittles·twitter
Twitter’s Power as Instant Research Tool
February 27th, 2009 · 6 Comments · Marketing Trends/News, People Helping People, Web 2.0/Social Media
I’ve used Twitter to drive traffic to a survey, but this kind of direct and immediate feedback may be even better–because it’s much more human, not to mention faster. Who knew a year ago that Twitter could be used for market research?
Recent News and Commentary: Health Reform, Corruption–and Mustard
May 10th, 2009 · No Comments · Business Ethics, Ethics in Government, General Commentary, Marketing Trends/News, Media Ethics, Politics, Shel's Personal Life, Social and Economic Justice
Been spending some time on Huffington Post this morning, always a fascinating place. Here’s some of what I’ve been reading:
Oregon’s Senator Jeff Merkley on Republican strategist Frank Luntz’s plan to derail health reform. What he doesn’t talk about is single-payer, which I believe could engage the strong support of the American people and roll right [...]
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Tags: bailouts·barack obama·corruption·dijon mustard·health care reform·stephen colbert report·too big to fail