The article posits that Starbucks is working to reposition itself as an in-store information portal, with all sorts of goodies available to those who go to the stores and log on to its network—and that ads on this network could become the premier place to reach certain consumers, as well as the favored online community that could displace Facebook in our affections…
I’m not sure it’s going to unfold exactly as they see it, but I suspect pieces of it will play out that way. That’s a future that leaves me with more than a little discomfort. It’s like a vertical and horizontal integration of the mind similar to, say, General Motors’ vertical and horizontal integration of the car market starting at least in the 1930s. I don’t like to see so much energy concentrated in one company, whether it’s GM, Google, or Starbucks.
Entries Tagged as 'Marketing Trends/News'
Starbucks as Ad Network/Social Media? OMG #blogboost
August 25th, 2010 · View Comments · Demographics/Psychographics, Marketing Trends/News, Web 2.0/Social Media
Tags: advertising portals·general motors·google·social media networks·starbucks
A Concentrated Dose of Marcia Yudkin, Marketing Genius–Plus Other Goodies (#blogboost )
August 20th, 2010 · View Comments · Marketing Techniques and Philosophies, Marketing Trends/News, Uncategorized
Marcia Yudkin’s weekly Marketing Minute and occasional Name Tales (product and company naming stories) have been brightening my e-mail box all the way back to 1998. She was one of the first people with a folder in my Marketing Geniuses file, where I keep many of her back issues. And she’s one of a very few newsletter publishers who continue to provide value to me many years after I subscribed. (My typical tenure as a subscriber is somewhere between six months and two years).
The point I’m making is that Marcia is someone well worth paying attention to.
Tim O’Reilly & SF Chronicle on SF Privacy Changes
May 21st, 2010 · View Comments · Business Ethics, Marketing Trends/News, Transparency vs. Secrecy, Web 2.0/Social Media, privacy
Personally, I go into the online world with the expectation that there is no privacy. And therefore the specific changes don’t bother me over-much. But as someone who writes about ethics, I have a problem with obtaining consent for one restricted set of behaviors and then wildly expanding it while requiring opt-out (and difficult opt-out at that) rather than opt-in. It’s nothing more than an electronic form of bait-and-switch–something I find unethical and in fact argue against in my latest book on business ethics, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson).
Tags: apple computer·bait-and-switch·facebook privacy·google·Guerrilla Marketing Goes Green·Jay Conrad Levinson·mark zuckerberg·san francisco chronicle·tim o'reilly·user bill of rights
Facebook is Not Just for Kids Anymore
July 20th, 2009 · Comments Off · Marketing Techniques and Philosophies, Marketing Trends/News
By Angelique Rewers Site sees 513% growth in 55+ user bracket Number of college and high school users drops 20% Using Facebook to reach your target audience? If so, be aware that the popular social media site’s demographics are changing rapidly and significantly. An analysis of data from Facebook’s Social Ad platform conducted by iStrategyLabs [...]
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Karma Bucks–Waaay Cool!
July 18th, 2009 · Comments Off · Abundance and Prosperity, Marketing Trends/News, People Helping People
Readers of my various books will know I’m a fan of alternative locally-based currencies. Here’s a twist: A shopping center in Reno is sending street teams out all over Reno to spot acts of kindness, and reward them with “Karma Cards,” redeemable at the shopping center. Two extra things worth noting: The retail complex is [...]
Tags: cash for kindness·charities·gift cards·karma cards·local currency
Google: Plusses and Minuses/Compare with Bing/Privacy Issues
July 12th, 2009 · View Comments · Ethics: General, Marketing Trends/News, Transparency vs. Secrecy, Web 2.0/Social Media
Perry Marshall has a really good article about online privacy concerns, the Google experience yay and nay, and Google’s first real competitor in general search–Bing. It’s getting a lot of comments, including this one from me. I discuss not only transparency vs. secrecy, but also the Google user experience, talk about the USP (Unique Selling [...]
Tags: 1984·bing·dystopian novels·fahrenheit 451·google·perry marshall·privacy·transparency
BNET: Why Bing Won’t Bother Google–and What Microsoft Should Do Instead
June 7th, 2009 · View Comments · Customer Service as Marketing, Marketing Techniques and Philosophies, Marketing Trends/News
The article does have a solution for Microsoft, though: it identifies a core weakness of Google’s and gives Microsoft an exact recipe to exploit this vulnerability.
Speakers: Use Twitter for Real-Time Career Boost
March 29th, 2009 · View Comments · Ethics: General, Marketing Techniques and Philosophies, Marketing Trends/News, Web 2.0/Social Media
I had the good fortune to follow Dr. Ron Capps, a/k/a “The Niche Prof,” speaking at Willie Crawford’s 50th birthday celebration in Orlando. Ron started his speech by saying, don’t worry about taking notes; I’ll send you my slides. But please feel free to Tweet. I was one of several people who took him up [...]
Five Steps to Success on Twitter
March 19th, 2009 · View Comments · Marketing Techniques and Philosophies, Marketing Trends/News, Web 2.0/Social Media
People are always telling me they don’t “get” Twitter. I took to it immediately, maybe because I’ve been doing social media marketing since 1995, and writing about it since 1991. In honor of being named one of the Top 11 blogs covering social media, here’s a 5-point Twitter success strategy. 1. Post some really worthwhile [...]
Recent News and Commentary: Health Reform, Corruption–and Mustard
May 10th, 2009 · Comments Off · Business Ethics, Ethics in Government, General Commentary, Marketing Trends/News, Media Ethics, Politics, Shel's Personal Life, Social and Economic Justice
Been spending some time on Huffington Post this morning, always a fascinating place. Here’s some of what I’ve been reading: Oregon’s Senator Jeff Merkley on Republican strategist Frank Luntz’s plan to derail health reform. What he doesn’t talk about is single-payer, which I believe could engage the strong support of the American people and roll [...]
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Tags: bailouts·barack obama·corruption·dijon mustard·health care reform·stephen colbert report·too big to fail