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Visiting my father in Florida, we treated him and his ladyfriend to lunch on fashionable Ocean Drive in Miami Beach’s South Beach deco district. Lots of lessons here on how to deal with a saturated market. First of all, almost every restaurant (and they are numerous), not only on Ocean Drive but on several of [...]
Tags: competition·deco district·marketing techniques·miami beach·shills·south beach
In a cutely titled post called “Six Degrees of Customer Separation,” my cyberfriend Sean D’Souza opined that it’s going to take six contacts before his prospects become customers. And that he actually doesn’t expect (or even particularly desire) a sale right away. Other experts use Jeffrey Lant’s “Rule of Seven” contacts. I take a heretical [...]
Tags: number of marketing impressions·online behavior·Sean D'Souza
This is an approximate verbatim transcript of the phone call I just ended. Me: “Hello, this is Shel, how may I make your day special?” Her: “I’m from and I wanted to let you know that our sales manager will be in your area on Thursday and would like to make an appointment.” Me: What [...]
Respect your prospect’s intelligence! It’s one of the points I make repeatedly in Principled Profit: Marketing That Puts People First–and with good reason. To succeed in business, you need long-term relationships. And you don’t get them by insulting people. I could list bad-practice examples from now until the end of time. Every once in a [...]
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I learn so much from listening to George that I not only sat in on *three* of his calls in the last two months, but also made a point of seeking him out for a dinner meeting when I was in San Francisco.
I’m absolutely thrilled to be co-hosting this call (with my friend Allison Nazarian). If you only pick one teleclass to attend in the next few months, make it this one.
Tags: facebook·George Kao·linked in·social media in 15 minutes a day·twitter
Just a quote, not me talking. Still, it’s nice to get recognized by this up-and-coming new business TV channel.
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Normally, I stay far away from all the get-rich-quick stuff. But I remember when copywriter John Reese became the first Internet marketer to (at least publicly) break the million-dollar-in-one-day barrier. In fact, I remember thinking at the time, oh, for goodness sake, you want us to buy into your product launch so you can set [...]
Tags: anthony tony robbins·john reese·make a million dollars·million dollar day
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
Mashable: Whole Foods Boycott Impacts Brand’s Reputation
August 25th, 2009 · 2 Comments · Demographics/Psychographics, General Commentary, Marketing Techniques and Philosophies
Does this mean that CEOs shouldn’t be vocal in expressing their opinions on issues of the day?
Not at all. To me, it indicates that CEOs should choose businesses where their key demographic is in alignment with their values.
[Read more →]
Tags: brand management·corporate reputation·john mackey·values·wall street journal·whole foods boycott