Just a quote, not me talking. Still, it’s nice to get recognized by this up-and-coming new business TV channel.
Entries Tagged as 'Marketing Techniques and Philosophies'
Shel’s Partnership Advice on yBC TV
September 17th, 2009 · No Comments · Marketing Techniques and Philosophies, Uncategorized, media-general
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John Reese & Tony Robbins Analyze Reese’s First Million-Dollar Day
August 29th, 2009 · 3 Comments · Abundance and Prosperity, Demographics/Psychographics, Marketing Techniques and Philosophies
Normally, I stay far away from all the get-rich-quick stuff. But I remember when copywriter John Reese became the first Internet marketer to (at least publicly) break the million-dollar-in-one-day barrier.
In fact, I remember thinking at the time, oh, for goodness sake, you want us to buy into your product launch so you can set a [...]
Tags: anthony tony robbins·john reese·make a million dollars·million dollar day
Shel Horowitz Discusses Success with Business Ethics
August 22nd, 2009 · No Comments · Business Ethics, Ethics: General, Marketing Techniques and Philosophies
Do These People Even Read Their Own Copy?
August 20th, 2009 · No Comments · Advertising, Marketing Techniques and Philosophies
Latest idiocy in my inbox:
Avoid the PR Spam Blacklist
Last week a well-regarded blogger published and blacklisted the names of individual PR firms and publicists who have sent ”unsolicited (and almost always irrelevant) product pitches.”
While we know that you do not set out deliberately to “spam” journalists, it is clear that the practices that we have relied on [...]
Tags: clueless marketing·spam
An easy way to promote your store/office–with the power of water
August 8th, 2009 · No Comments · Customer Service as Marketing, Energy & Sustainability, Marketing Techniques and Philosophies, People Helping People
OK, so everyone knows by now, bottled water is uncool if you live in a place where the water is fit to drink (and that includes most of the U.S., Canada, and Europe, as well as many other parts of the world). Issues include environmental impact, cost, depletion of public resources, and centralization of corporate [...]
Tags: bottled water·customer service·drinking water·environmentally friendly·kidney stone
Networking can Happen ANYWHERE
July 29th, 2009 · No Comments · Marketing Techniques and Philosophies, Networking, People Helping People
Proving yet again that you can network pretty much anywhere…I was listening to a teleclass and 37 minutes into the call, the presenter fell off. He didn’t come back on, but someone else asked if anyone was there, and I responded.
Fifteen minutes later, I had been booked as a guest on his radio show, he [...]
Tags: marketing·Networking·radio guest·teleclass·teleseminar
Today’s Spammer Chutzpah Award
July 25th, 2009 · 1 Comment · Advertising, Marketing Techniques and Philosophies
Actual submission from my contact form today:
subject = Resume Services
realname = REMOVED TO PROTECT THE GUILTY
position =
Company = SEO Company
Add1Street = 224 Lawrence Road
Add2City = New York
Add2State = New York
Add2Zip = 11111
Add2Country = USA
phone = 000-000-0000
email = REMOVED TO PROTECT THE GUILTY
comments =
Internet Marketing Services
We would like to get your website on first [...]
Facebook is Not Just for Kids Anymore
July 20th, 2009 · No Comments · Marketing Techniques and Philosophies, Marketing Trends/News
By Angelique Rewers
Site sees 513% growth in 55+ user bracket
Number of college and high school users drops 20%
Using Facebook to reach your target audience? If so, be aware that the popular social media site’s demographics are changing rapidly and significantly.
An analysis of data from Facebook’s Social Ad [...]
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Hey, Guys–Are You Macho Enough to Wear Pink?
July 2nd, 2009 · No Comments · Advertising, Marketing Techniques and Philosophies, People Helping People, language
“Are you tough enough to wear pink?” This was the campaign they ran this year – everyone who bought a pink western shirt (yes – for the guys) was donating a percentage of the shirt price to breast cancer research.
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Mashable: Whole Foods Boycott Impacts Brand’s Reputation
August 25th, 2009 · 1 Comment · Demographics/Psychographics, General Commentary, Marketing Techniques and Philosophies
Does this mean that CEOs shouldn’t be vocal in expressing their opinions on issues of the day?
Not at all. To me, it indicates that CEOs should choose businesses where their key demographic is in alignment with their values.
[Read more →]
Tags: brand management·corporate reputation·john mackey·values·wall street journal·whole foods boycott