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I learn so much from listening to George that I not only sat in on *three* of his calls in the last two months, but also made a point of seeking him out for a dinner meeting when I was in San Francisco.
I’m absolutely thrilled to be co-hosting this call (with my friend Allison Nazarian). If you only pick one teleclass to attend in the next few months, make it this one.
Tags: facebook·George Kao·linked in·social media in 15 minutes a day·twitter
Just a quote, not me talking. Still, it’s nice to get recognized by this up-and-coming new business TV channel.
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Normally, I stay far away from all the get-rich-quick stuff. But I remember when copywriter John Reese became the first Internet marketer to (at least publicly) break the million-dollar-in-one-day barrier.
In fact, I remember thinking at the time, oh, for goodness sake, you want us to buy into your product launch so you can set a [...]
Tags: anthony tony robbins·john reese·make a million dollars·million dollar day
Latest idiocy in my inbox:
Avoid the PR Spam Blacklist
Last week a well-regarded blogger published and blacklisted the names of individual PR firms and publicists who have sent ”unsolicited (and almost always irrelevant) product pitches.”
While we know that you do not set out deliberately to “spam” journalists, it is clear that the practices that we have relied on [...]
Tags: clueless marketing·spam
OK, so everyone knows by now, bottled water is uncool if you live in a place where the water is fit to drink (and that includes most of the U.S., Canada, and Europe, as well as many other parts of the world). Issues include environmental impact, cost, depletion of public resources, and centralization of corporate [...]
Tags: bottled water·customer service·drinking water·environmentally friendly·kidney stone
Proving yet again that you can network pretty much anywhere…I was listening to a teleclass and 37 minutes into the call, the presenter fell off. He didn’t come back on, but someone else asked if anyone was there, and I responded.
Fifteen minutes later, I had been booked as a guest on his radio show, he [...]
Tags: marketing·Networking·radio guest·teleclass·teleseminar
Actual submission from my contact form today:
subject = Resume Services
realname = REMOVED TO PROTECT THE GUILTY
position =
Company = SEO Company
Add1Street = 224 Lawrence Road
Add2City = New York
Add2State = New York
Add2Zip = 11111
Add2Country = USA
phone = 000-000-0000
email = REMOVED TO PROTECT THE GUILTY
comments =
Internet Marketing Services
We would like to get your website on first [...]
By Angelique Rewers
Site sees 513% growth in 55+ user bracket
Number of college and high school users drops 20%
Using Facebook to reach your target audience? If so, be aware that the popular social media site’s demographics are changing rapidly and significantly.
An analysis of data from Facebook’s Social Ad [...]
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
Mashable: Whole Foods Boycott Impacts Brand’s Reputation
August 25th, 2009 · 1 Comment · Demographics/Psychographics, General Commentary, Marketing Techniques and Philosophies
Does this mean that CEOs shouldn’t be vocal in expressing their opinions on issues of the day?
Not at all. To me, it indicates that CEOs should choose businesses where their key demographic is in alignment with their values.
[Read more →]
Tags: brand management·corporate reputation·john mackey·values·wall street journal·whole foods boycott