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Entries Tagged as 'Marketing Techniques and Philosophies'

Good Marketing Is Good Business (Guest Post by Jim Kukral)

July 6th, 2010 · 3 Comments · Advertising, Copywriting, language, Marketing Techniques and Philosophies, propaganda

Note From Shel Horowitz, Owner of this Blog: I’m posting this not because I agree with everything Jim says, but because I don’t. I’m not going to tell you which parts I agree with and which I’d argue with, at least not yet. I’d like you to have your say first, and when I return [...]

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Mission of a Green Marketing Trade Association

June 28th, 2010 · 3 Comments · Energy & Sustainability, International Association of Green Marketers, Marketing Techniques and Philosophies

What would be the mission of an international trade association for Green marketers? In launching the International Association of Earth-Conscious Marketers, here’s what I hope we’ll be focused on: 1. To use our skills in marketing and our commitment to ethical approaches to create messages that encourage the use of earth-friendly products and services, and [...]

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Possible Roles of a Green Marketers’ Trade Organization

June 25th, 2010 · 15 Comments · Energy & Sustainability, International Association of Green Marketers, Marketing Techniques and Philosophies

As noted in yesterday’s #blog30 posts, I’m using my participation in the seven-day subset of Jeannette Cates’ 30-day blog challenge to flesh out (and get feedback on) ideas for the trade association I am going to start, serving environmentally oriented marketers around the world: International Association of Earth-Conscious Marketers. Today, I’d like to ask you [...]

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Cool Resource:100 Essential Cheat Sheets for Doing Business Abroad

April 15th, 2010 · 1 Comment · Diversity, Marketing Techniques and Philosophies, Networking, travel

A compilation of tipsheets covering international etiquette, toasting customs, appropriate dress, and more. Compiled from sources ranging from USA Today to ehow.com. http://www.onlinedegrees.net/blog/2010/100-essential-cheat-sheets/

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Manipulative Biofuel-Industry “Survey” Guaranteed to Create Biased Results

March 22nd, 2010 · 5 Comments · Energy & Sustainability, Ethics: General, Marketing Techniques and Philosophies, Politics, propaganda, Transparency vs. Secrecy

I am totally sure this so-called survey will be used to trumpet the citizens of Massachusetts’ supposed stance in favor of biofuels and against the proposed law. While the law’s definitions could be sharpened, I actually feel that eliminating nuclear power and large-scale wood-burning biomass plants from being counted in the progress toward a Green economy is a GOOD thing.

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Great Ad…Missed Opportunity to Increase Effectiveness

February 28th, 2010 · 6 Comments · Advertising, Energy & Sustainability, language, Marketing Techniques and Philosophies

In the Great Advertising Debate, branding vs. direct response, I’ve always come down on the side of direct response. Every marketing message (not just ads) should have a call to action, a way of moving the reader/viewer/listener forward. With the Internet making it very easy to remove material from its original context and share it, [...]

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A Fun Book About Marketing…A Great Strategy for Product Launch

February 4th, 2010 · 9 Comments · Entrepreneurship, Marketing Techniques and Philosophies, Networking

I read a lot of business books, and too many of them are so dry you could use them for sawdust. Last year, I happened to meet Kevin Daum at a dinner party Sam Horn threw in Washington, DC (where neither of us live) and we connected quickly and personally. Kevin is a sales and [...]

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If You Don’t Tell Them, How Will They Know You’re Doing the Right Thing?

February 3rd, 2010 · Comments Off · Advertising, Energy & Sustainability, Marketing Techniques and Philosophies

Tonight I was reviewing the PowerPoint for the talk on Green Marketing I’m giving next week in Davos, Switzerland. And I was struck yet again by the big case study in my talk: a company that has been producing products from recycled paper for 60 years, but only bothered to tell anyone within the last [...]

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Building Cooperative Marketing Relationships: Practicing What I Preach

January 27th, 2010 · 6 Comments · Abundance and Prosperity, Marketing Techniques and Philosophies, Networking, People Helping People, Shel's Personal Life, Web 2.0/Social Media

Cooperate with others to open new markets. It’s one of the key principles of my brand new book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), released this week by John Wiley & Sons. The book is a manual for thriving by doing the right thing, showing businesses that Green and ethical practices aren’t [...]

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To Obama and the Dems: Wake Up, Move Left, Be Powerful

January 20th, 2010 · 3 Comments · Marketing Techniques and Philosophies, Politics, propaganda

THIS strategy will result in one year writing good laws that won’t get passed, throwing the bums out, consolidating power, and having an amazing third and fourth year. Franklin Roosevelt used this strategy successfully in his first term, showed the public that he wanted to make real change, and swept back into office not just for a second term but for a third and a fourth.

Obama, as a former community organizer, knows how to do this.

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