The latest research proves the need. In a wonderful article for Sustainable Life Media, “Measuring the Value of CSR Communications,” Perry Goldschein notes that “80% of consumers had no idea that sustainability leaders (e.g., HP, Intel, Cisco, Unilever) were participating in any sustainability practices at all.” If the sustainability efforts of these leading companies are [...]
Entries Tagged as 'Marketing Techniques and Philosophies'
Why Do We Need Specifically GREEN Marketing?
September 2nd, 2010 · View Comments · Corporate Social Responsibility, Energy & Sustainability, Marketing Techniques and Philosophies
How To Sue A Telemarketer In Small Claims Court
August 26th, 2010 · View Comments · Advertising, Marketing Techniques and Philosophies, People Helping People, privacy
Guest post by Steve Ostrow [Editor's note: I was sent a review copy of this book, and enjoyed its playful approach to an intimidating subject. So when I was asked if I'd give Steve a forum during his launch, I gladly agreed.] Congress has spoken! Anti-telemarketing legislation has been passed. Under reasonable restrictions, certain tactics [...]
Tags: disruptions·how to sue a telemarketer·interruptions·steve ostrow
A Concentrated Dose of Marcia Yudkin, Marketing Genius–Plus Other Goodies (#blogboost )
August 20th, 2010 · View Comments · Marketing Techniques and Philosophies, Marketing Trends/News, Uncategorized
Marcia Yudkin’s weekly Marketing Minute and occasional Name Tales (product and company naming stories) have been brightening my e-mail box all the way back to 1998. She was one of the first people with a folder in my Marketing Geniuses file, where I keep many of her back issues. And she’s one of a very few newsletter publishers who continue to provide value to me many years after I subscribed. (My typical tenure as a subscriber is somewhere between six months and two years).
The point I’m making is that Marcia is someone well worth paying attention to.
Another Blog Challenge–OK, So I’m Crazy (#blogboost )
August 19th, 2010 · View Comments · Blog Tour, Marketing Techniques and Philosophies, Networking, People Helping People, Web 2.0/Social Media
I’ve just signed up for the Ultimate Blog Challenge (Twitter hashtag #blogboost), which means a commitment to add ten posts between now and the end of the month. Especially nuts because I’m speaking in Boston tomorrow and probably won’t even get on the computer. Fortunately, I happen to have one post already scheduled. I’ll be [...]
Marketing Honesty: Is Fair Trade Really a Fair Deal?
August 7th, 2010 · View Comments · Abundance and Prosperity, Corporate Social Responsibility, Marketing Techniques and Philosophies, Social and Economic Justice, poverty
Essentially, the term Fair Trade refers to the following business model: companies pay craftsmen and farmers in developing countries an increased wage for goods that are traditionally produced in that region. These goods are produced with an eye to minimal environmental impact. Examples of Fair Trade goods are: bananas, honey, cotton, wine, handcrafts, coffee, sugar, and tea. As of 2008, the annual amount of revenue generated by Fair Trade goods amounted to approximately US$4.08 billion worldwide.
While the popularity of Fair Trade goods is almost certainly a byproduct of good intentions on the part of consumers, is there a downside to the Fair Trade industry?
A Brilliant Ad for CSR…A Puzzling Call to Action
August 1st, 2010 · View Comments · Advertising, Corporate Social Responsibility, Demographics/Psychographics, Marketing Techniques and Philosophies, People Helping People, Social and Economic Justice, poverty
I got the message that it’s my job to make a difference in the world, no matter what I happen to wear.
Now, I confess—As an entrepreneur motivated more by creating social and environmental change than by making a monetary fortune, I am exactly who this ad is directed at. And I was fascinated. I took the rare step of typing in the link that was displayed on the video to find out more
Tags: braddock pennsylvania·corporate social responsibility·csr·entrepreneurship·levi's go forth
Good Marketing Is Good Business (Guest Post by Jim Kukral)
July 6th, 2010 · View Comments · Advertising, Copywriting, Marketing Techniques and Philosophies, language, propaganda
Note From Shel Horowitz, Owner of this Blog: I’m posting this not because I agree with everything Jim says, but because I don’t. I’m not going to tell you which parts I agree with and which I’d argue with, at least not yet. I’d like you to have your say first, and when I return [...]
Tags: Jim Kukral·marketing techniques·sales letters·scammy marketing
Mission of a Green Marketing Trade Association
June 28th, 2010 · View Comments · Energy & Sustainability, International Association of Earth-Conscious Marketers, Marketing Techniques and Philosophies
What would be the mission of an international trade association for Green marketers? In launching the International Association of Earth-Conscious Marketers, here’s what I hope we’ll be focused on: 1. To use our skills in marketing and our commitment to ethical approaches to create messages that encourage the use of earth-friendly products and services, and [...]
Tags: green marketing trade association·green technology·International Association of Earth-Conscious Marketers·nuclear power
Possible Roles of a Green Marketers’ Trade Organization
June 25th, 2010 · View Comments · Energy & Sustainability, International Association of Earth-Conscious Marketers, Marketing Techniques and Philosophies
As noted in yesterday’s #blog30 posts, I’m using my participation in the seven-day subset of Jeannette Cates’ 30-day blog challenge to flesh out (and get feedback on) ideas for the trade association I am going to start, serving environmentally oriented marketers around the world: International Association of Earth-Conscious Marketers. Today, I’d like to ask you [...]
Tags: green marketing trade association·green messaging·International Association of Earth-Conscious Marketers·membership benefits
