The next step is to take these categories and make them specific and actionable, and really appeal to the self-interest of those listening.
Entries Tagged as 'Marketing Techniques and Philosophies'
How to Talk Green with Anti-Environmentalists
October 18th, 2010 · 3 Comments · Energy & Sustainability, Green Marketing, Marketing Techniques and Philosophies
How the Democrats Could STILL Win in November
September 21st, 2010 · 6 Comments · language, Marketing Techniques and Philosophies, Politics
But most of those 91 accomplishments didn’t require approval by Congress. The Republicans have decided, as a bloc, to vote against almost anything we propose—even if they proposed it first. If it comes from the Democrats, they vote no, end of story. How much more progress would we have made without their tantrumy-two-year-old behavior? How much better shape would the economy and our carbon footprint be in if, for instance, the green Jobs package hadn’t been so watered down?
Tags: 2010 elections·democrats·no we won't·obama·republicans·yes we can
Slicing the Green Pie: How to Segment in the Green Market
September 7th, 2010 · Comments Off · Demographics/Psychographics, Diversity, Energy & Sustainability, Marketing Techniques and Philosophies
Would you use the same marketing strategy to sell a Lexus and a Smart car? I certainly hope not! Market segmentation, and then marketing differently to those different segments, is a pillar of marketing strategy and has been for more than 100 years. And in our technological era, it’s so easy to do, you’d be a fool to try any kind of one-size-fits-all marketing.
This is equally true in any sector of the Green market.
Tags: b2b marketing·b2c marketing·green market·lexus·market segmentation·smart car
Why Do We Need Specifically GREEN Marketing?
September 2nd, 2010 · 2 Comments · Corporate Social Responsibility, Energy & Sustainability, Marketing Techniques and Philosophies
The latest research proves the need. In a wonderful article for Sustainable Life Media, “Measuring the Value of CSR Communications,” Perry Goldschein notes that “80% of consumers had no idea that sustainability leaders (e.g., HP, Intel, Cisco, Unilever) were participating in any sustainability practices at all.” If the sustainability efforts of these leading companies are [...]
How To Sue A Telemarketer In Small Claims Court
August 26th, 2010 · 1 Comment · Advertising, Marketing Techniques and Philosophies, People Helping People, privacy
Guest post by Steve Ostrow [Editor's note: I was sent a review copy of this book, and enjoyed its playful approach to an intimidating subject. So when I was asked if I'd give Steve a forum during his launch, I gladly agreed.] Congress has spoken! Anti-telemarketing legislation has been passed. Under reasonable restrictions, certain tactics [...]
Tags: disruptions·how to sue a telemarketer·interruptions·steve ostrow
A Concentrated Dose of Marcia Yudkin, Marketing Genius–Plus Other Goodies (#blogboost )
August 20th, 2010 · 1 Comment · Marketing Techniques and Philosophies, Marketing Trends/News, Uncategorized
Marcia Yudkin’s weekly Marketing Minute and occasional Name Tales (product and company naming stories) have been brightening my e-mail box all the way back to 1998. She was one of the first people with a folder in my Marketing Geniuses file, where I keep many of her back issues. And she’s one of a very few newsletter publishers who continue to provide value to me many years after I subscribed. (My typical tenure as a subscriber is somewhere between six months and two years).
The point I’m making is that Marcia is someone well worth paying attention to.
Another Blog Challenge–OK, So I’m Crazy (#blogboost )
August 19th, 2010 · 2 Comments · Blog Tour, Marketing Techniques and Philosophies, Networking, People Helping People, Web 2.0/Social Media
I’ve just signed up for the Ultimate Blog Challenge (Twitter hashtag #blogboost), which means a commitment to add ten posts between now and the end of the month. Especially nuts because I’m speaking in Boston tomorrow and probably won’t even get on the computer. Fortunately, I happen to have one post already scheduled. I’ll be [...]
Marketing Honesty: Is Fair Trade Really a Fair Deal?
August 7th, 2010 · 7 Comments · Abundance and Prosperity, Corporate Social Responsibility, Marketing Techniques and Philosophies, poverty, Social and Economic Justice
Essentially, the term Fair Trade refers to the following business model: companies pay craftsmen and farmers in developing countries an increased wage for goods that are traditionally produced in that region. These goods are produced with an eye to minimal environmental impact. Examples of Fair Trade goods are: bananas, honey, cotton, wine, handcrafts, coffee, sugar, and tea. As of 2008, the annual amount of revenue generated by Fair Trade goods amounted to approximately US$4.08 billion worldwide.
While the popularity of Fair Trade goods is almost certainly a byproduct of good intentions on the part of consumers, is there a downside to the Fair Trade industry?
A Brilliant Ad for CSR…A Puzzling Call to Action
August 1st, 2010 · 6 Comments · Advertising, Corporate Social Responsibility, Demographics/Psychographics, Marketing Techniques and Philosophies, People Helping People, poverty, Social and Economic Justice
I got the message that it’s my job to make a difference in the world, no matter what I happen to wear.
Now, I confess—As an entrepreneur motivated more by creating social and environmental change than by making a monetary fortune, I am exactly who this ad is directed at. And I was fascinated. I took the rare step of typing in the link that was displayed on the video to find out more
Tags: braddock pennsylvania·corporate social responsibility·csr·entrepreneurship·levi's go forth
