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From a Starbucks press release–the second sentence in the first paragraph, and within the quote, I’ve linked to the full press release: With the goal of prioritization and agreement on criteria for a comprehensive recyclable cup solution, discussions will address obstacles and opportunities. Who writes this crap? I’m sorry, but that’s not English. Will someone [...]
Tags: Copywriting·press releases·recyclable coffee cups·starbucks·storytelling
Call me old-fashioned, but I reject the transition of “pimp” form a negative noun–a man who rents out the bodies of women he controls (and a verb to describe that action)–to a positive verb, to make something look classy and flashy by adding gizmos and gewgaws and bling. I don’t like it. Pimping is not [...]
Bad enough that Arkansas State Senator Kim Hendren called Chuck Schumer ‘that Jew’–but even worse is the anti-Semitic trash talk from so many readers of the New York Daily News story about it. Eeeew! In 2009, we should be better than that! In fact, that kind of racist crap should have been unacceptable in 1809. [...]
Tags: anti-semitism·racism·senator charles schumer·state senator kim hendron
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
