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Entries Tagged as 'language'

How the Democrats Could STILL Win in November

September 21st, 2010 · 6 Comments · language, Marketing Techniques and Philosophies, Politics

But most of those 91 accomplishments didn’t require approval by Congress. The Republicans have decided, as a bloc, to vote against almost anything we propose—even if they proposed it first. If it comes from the Democrats, they vote no, end of story. How much more progress would we have made without their tantrumy-two-year-old behavior? How much better shape would the economy and our carbon footprint be in if, for instance, the green Jobs package hadn’t been so watered down?

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One Small Victory Against Ulgtraright Hatemongering

July 22nd, 2010 · 1 Comment · Diversity, Ethics in Government, language, Media Ethics, Politics, propaganda

Right-wing bloviators spewing bile and calling it “news” have been a fixture on the political scene for quite a few years now. And they’ve had influence far beyond the numbers of “true believers.” While it’s hard to understand why anyone would pay attention to these mouthy masters of misrepresentation (take that, Spiro Agnew!), we see [...]

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A Chance to Confront Racism

July 21st, 2010 · 5 Comments · Diversity, language, People Helping People, Shel's Personal Life, Social and Economic Justice, Transparency vs. Secrecy

“I’ve been beating myself up for not challenging your racism when you expressed it. So today, I’m going to stop beating myself up and tell you that I didn’t appreciate your put downs of those who look different from you, and I’ll not have you cut my hair again.” Then stand still and listen for dialogue. It may be quite vitriolic, but you may be able to go deeper. And you owe him that much.

You do this, not for his soul, but for yours. But there may be a side benefit of reaching his, too (maybe not right away).

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Good Marketing Is Good Business (Guest Post by Jim Kukral)

July 6th, 2010 · 3 Comments · Advertising, Copywriting, language, Marketing Techniques and Philosophies, propaganda

Note From Shel Horowitz, Owner of this Blog: I’m posting this not because I agree with everything Jim says, but because I don’t. I’m not going to tell you which parts I agree with and which I’d argue with, at least not yet. I’d like you to have your say first, and when I return [...]

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BP’s Form Response to Offer of Help: They STILL Don’t Have a Clue

June 20th, 2010 · 23 Comments · Business Ethics, Energy & Sustainability, language

My friend Paul Krupin of Direct Contact PR sent me this memo from the Deepwater Horizon recovery team. Even if the Gulf of Mexico weren’t drowning in BP’s oil–a situation in which you’d expect the form letters would at least act grateful for the advice–this is one of the worst examples of corporate messaging I’ve [...]

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Why I Read People I Disagree With

April 30th, 2010 · 6 Comments · Diversity, General Commentary, language, Shel's Personal Life, Web 2.0/Social Media

Ryan, while you and I are poles apart politically (I think Obama has sold out to the conservatives), and while I do consider myself a person of faith, I don’t happen to be a Christian, or particularly religious. But for me, those are not reasons to unsub. You always keep a civil tone, and I think core disagreements force me to rethink my positions, justify them to myself, and sometimes find them wanting and shift.

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Great Ad…Missed Opportunity to Increase Effectiveness

February 28th, 2010 · 6 Comments · Advertising, Energy & Sustainability, language, Marketing Techniques and Philosophies

In the Great Advertising Debate, branding vs. direct response, I’ve always come down on the side of direct response. Every marketing message (not just ads) should have a call to action, a way of moving the reader/viewer/listener forward. With the Internet making it very easy to remove material from its original context and share it, [...]

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Obama, International Communication, and the Need to Organize

November 25th, 2009 · 1 Comment · language, Marketing Techniques and Philosophies, Politics, propaganda

This is not about politics; it’s about communication style, using a politician as an example. My wife teaches business communication (with a heavy focus on international dos and don’ts), and she and I both give Barack Obama high marks for his sensitivity to other cultures. Two quick examples among many: For his state dinner last [...]

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My Name is Shel and I’ll Be Your Jargon-Cop Today

September 5th, 2009 · Comments Off · language, Web 2.0/Social Media

One of my pet peeves is professional communicators who can’t communicate. Today I followed a link to an interesting-sounding article about why businesses could benefit from managing multiple Twitter accounts for different purposes. As a social media strategist (among other hats I wear), I figured I could get some fresh perspective. What I got instead [...]

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Hey, Guys–Are You Macho Enough to Wear Pink?

July 2nd, 2009 · Comments Off · Advertising, language, Marketing Techniques and Philosophies, People Helping People

“Are you tough enough to wear pink?” This was the campaign they ran this year – everyone who bought a pink western shirt (yes – for the guys) was donating a percentage of the shirt price to breast cancer research.

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