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What about a tougher case? Suppose someone has been involved with the sustainability initiatives over at BP (a company that actually at one point was fairly well regarded by mainstream environmentalists)? Some kind of arbitration system will be needed to determine who qualifies and who does not. Any ideas for how to set that up?
Membership in the International Association of Eco-Conscious Marketers will not be open to anyone who claims to be Green. To provide value in the membership, members need to pass both accomplishment-based standards (employment, education/training, and/or volunteer work) and behavioral screens. We’ll talk about accomplishments today, and screens tomorrow
Here are some I’m thinking about:
As carbon footprint, global warming (what an innocuous name for such a dreadful phenomenon) and similar issues have finally reached a critical mass to come into mainstream consciousness, the time seems ripe to move our threatened planet forward. And marketers have to be there, leading the charge, marshaling public opinion, and moving from consciousness that we need to save the planet to actually doing it. I envisioned an organization that would not only provide support to each other, but stake out advocacy positions that would enable governments, businesses, nonprofits, and the public to go more Green and do it faster.