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Entries Tagged as 'International Association of Green Marketers'

IAECM Takes a Big Step Forward #blogboost

August 31st, 2010 · 1 Comment · International Association of Green Marketers


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Do Inventions Come From Frustration or Innovation? #blogboost

August 21st, 2010 · 1 Comment · Energy & Sustainability, General Commentary, International Association of Green Marketers


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Launching a trade association for Green marketers: Your chance to be involved

August 5th, 2010 · 3 Comments · Corporate Social Responsibility, Energy & Sustainability, International Association of Green Marketers


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The IAECM Needs a Steering Committee!

June 30th, 2010 · 3 Comments · International Association of Green Marketers


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Does Being Green Require Being Good?

June 29th, 2010 · 6 Comments · Business Ethics, International Association of Green Marketers

What about a tougher case? Suppose someone has been involved with the sustainability initiatives over at BP (a company that actually at one point was fairly well regarded by mainstream environmentalists)? Some kind of arbitration system will be needed to determine who qualifies and who does not. Any ideas for how to set that up?

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Mission of a Green Marketing Trade Association

June 28th, 2010 · 3 Comments · Energy & Sustainability, International Association of Green Marketers, Marketing Techniques and Philosophies


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Ethics Considerations for Membership in a Green Marketers Association, Part 2: Behavior

June 27th, 2010 · 1 Comment · Corporate Social Responsibility, Energy & Sustainability, International Association of Green Marketers

Personal commitment to reduce energy consumption, water use, and waste generation in your own life, expressed through one or more of the following, documentable on request

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Ethics Considerations for Membership in a Green Marketers Association, Part 1: Accomplishments

June 26th, 2010 · 3 Comments · Business Ethics, Energy & Sustainability, International Association of Green Marketers, Uncategorized

Membership in the International Association of Eco-Conscious Marketers will not be open to anyone who claims to be Green. To provide value in the membership, members need to pass both accomplishment-based standards (employment, education/training, and/or volunteer work) and behavioral screens. We’ll talk about accomplishments today, and screens tomorrow

Here are some I’m thinking about:

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Possible Roles of a Green Marketers’ Trade Organization

June 25th, 2010 · 15 Comments · Energy & Sustainability, International Association of Green Marketers, Marketing Techniques and Philosophies


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Why I’m Starting a Trade Association for Green Marketers

June 24th, 2010 · Comments Off · Energy & Sustainability, International Association of Green Marketers, Networking, Shel's Personal Life

As carbon footprint, global warming (what an innocuous name for such a dreadful phenomenon) and similar issues have finally reached a critical mass to come into mainstream consciousness, the time seems ripe to move our threatened planet forward. And marketers have to be there, leading the charge, marshaling public opinion, and moving from consciousness that we need to save the planet to actually doing it. I envisioned an organization that would not only provide support to each other, but stake out advocacy positions that would enable governments, businesses, nonprofits, and the public to go more Green and do it faster.

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