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I’ve had the good fortune to meet many people over the years who’ve truly made a difference in the world. I met another one today, in a nursing home in Bellingham, Washington. Bob Luitweiler is 87 and ill with cancer–but he still talks about the alternative school he’d like to start. He demands a lot [...]
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The other day, I bought a loaf of artisan bread at a supermarket. It even happened to be a locally owned, single-location supermarket. But then I looked at the label and saw it was made in California. I live in Massachusetts. I’ve got plenty of stuff in my pantry that made a long trip–but for [...]
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In three days at Book Expo America, I saw one technology that could really alter the world…FedEx, DHL, UPS, USPS, and all the other courier services need to know that the real business they are in at least as much about transporting signatures as in transporting large documents…
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Millard Fuller founded Habitat for Humanity, was kicked out in a power struggle, and started another organization to continue the work. In this powerful interview conducted by Cynthia Kersey, the best selling author of Unstoppable and Unstoppable Women, Fuller discusses his accomplishments and challenges and faith. He comes across as remarkably humble and extremely effective. [...]
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Out of the blue this morning, I received a fascinating e-mail: Hi Shel, I’m Joel Falconer, lead singer and songwriter of the Gold Coast, Australia-based Grok Rock band Midnight.Haulkerton. I don’t want to bother you, but I thought you might be interested in this. Earlier this year we came up with the idea of the [...]
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Hey, Senator Edwards, if you think a haircut should cost $400, I’d be glad to give you some shopping lessons. After all, I’ve written books and operated websites on frugality for years. I’ll even give you a copy of my e-book, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook. It’s got [...]
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In the ‘who would’ve thunk it’ department. George W. Bush’s Crawford ranch turns out to be a model of environmental sustainability. And the surprisingly modest structure was built since he bought the property. I must say I was pleasantly shocked to read that the Bushes employ such forward-thinking technologies as geothermal heating and cooling, landscaping [...]
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The idea that the universe manifests the type of energy (and results) that you feed it is certainly not new; it’s in dozens if not hundreds of books, and is the key principle of the movie “The Secret.” But it was only this morning that I put it into focus in terms of the sales results with my own books.
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For maybe a year now, there’s been huge buzz about the movie “The Secret” and its cast of well-known millionaire lifestyle gurus. I saw the trailers many months ago and was frankly blown away by them. They were intensely cinematographic, full of sound and motion, filmed at least as powerfully as anything I’ve seen coming [...]
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
Not Your Grandfather’s AARP
May 28th, 2007 · Comments Off · Arts & Entertainment, Frugality/Frugal Fun, General Commentary, Shel's Personal Life, Uncategorized
OK, so in December, I turned 50–and since I love discounts, of course I sent in my $7.50 to join the AARP (used to stand for American Association of Retired persons, I believe). Well, I was looking at the organization’s magazine today and I was astonished by the lineup for the fall conference in Boston, [...]
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