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I feel very sorry for those people who’ve never had a REAL fresh tomato. Comparing it to a supermarket tomato is like comparing a perfectly aged French triple-cream gourmet cheese with Velveeta.
And I feel grateful not only to live in a place where we can have a garden, but in a time when consciousness of local organic and fresh foods is high, and where food is helping people know their neighbors and boost their nutrition.
Yes, a tomato can change the world.
Tags: fresh produce·local organic food·tomato sauce·tomatoes
I just found out today is World Water Day, which you can read about at http://liveearth.org/en/liveearthblog/celebrate-world-water-day. Water is something far too many of us take for granted, but I believe it will be one of the most important resource issues of the coming years—something that could actually dwarf oil in importance, over time. After all, [...]
Tags: low-water toothbrushing·painless green·saving water·water conservation·world water day
Today is Blog Action Day, and this year, the international day of action focuses on climate change. I could write about climate change for days, but I’ll keep it simple. Here are some quick, easy, painless things you can do to lower your carbon footprint, and some of them will save you a nice pile [...]
Tags: Blog Action Day·carbon footprint·climate change·environment
I’m always looking for ways to keep stuff out of the trash, and I’ve been saying for years that we ought to collect and recycle the prodigious offerings of fur that our dog and cat leave around the house–that someone could spin it into yarn or stuff pillows out of them. But actually doing it [...]
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if you’re like most Americans, when you brush your teeth, you turn the water on (often full-force) and let it run for three minutes or so while you brush. When I brush my teeth, I do it like this:
When a lot of people think of crowd-sourcing–harnessing the network of common wisdom–they probably think first of Wikipedia, which is written by its users. But Wikipedia, and Wikis in general, are only the most visible piece of an amazing phenomenon that dates back to the earliest days of the Net. Maybe eight or ten years [...]
Unbelievably stupid quote from the agrochemical trade group Mid America Croplife Association, whose members include the likes of Monsanto, Dow, and other manufacturers of farm chemicals (oh, and can you spot the two grammar errors in those three sentences?): Did you hear the news? The White House is planning to have an “organic” garden on [...]
Tags: Add new tag·journalism·MACA·mainstream media·Michelle Obama·Mid America Croplife Association·newspaper·organic gardening blogosphee·pr·public relatins·public relations
Some random thoughts about the economy and ethics today. 1. President Obama took a small but welcome step toward curtailing corporate abuses yesterday, restricting CEO pay for those companies taking government bailouts to a “measly” half a million dollars. Tom Peters, author of In Search of Excellence, endorsed the idea but said it didn’t go [...]
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So there you have at least part of my prescription to create jobs, reduce costs, lower pollution, and shift our country’s trade and overall deficits. What are your ideas? Please post them, and let’s get started!
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When I found out the other day that no sooner had insurance giant AIG accepted a huge bailout from the taxpayers–that’s us–that they had spent $400,000 on a posh weeklong retreat at the St. Regis Monarch Beach, a very expensive resort, including a $10,000 tab at the bar, and $24,400 on spa and salon services, [...]
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
