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At Book Expo America, I interviewed Alice Blackmer, Publicity Director, Chelsea Green, which enjoyed runaway success with George Lakoff’s book, Don’t Think of an Elephant. How the book came about: “Jennifer Nix was in California and got the word that George Lakoff was thinking of pulling together some sort of manual to try to help [...]
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Happy Independence Day to all readers in the US. Happy Interdependence Day to all citizens of the world, including those in the US Yesterday, just in time for the 4th of July, I was amazed and astounded to see this comment on a discussion list where I participate actively: “Too bad the Libs of this [...]
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Tsunami Publishing’s Bob Bellin is a small publisher who thinks big. “We take abandoned brands, former bestsellers that we can bring back to bestsellers through aggressive and offbeat marketing and promotion.” New York Times bestseller Steve Alten feels Bellin is treating him “a lot better than my last two publishers.” Bellin sent out 1500 galleys [...]
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http://www.frugalmarketing.com/dtb/dtb.shtml#medialiteracy I’ve put up six different articles at the above link, covering the National Conference on Media Reform, held in St. Louis May 13-15, 2005. 2500 people attended this event, to hear from celebrity media personalities like Al Franken, Bill Moyers, Phil Donahue, Democracy Now’s Amy Goodman and Juan Gonzales, Jim Hightower, several members of [...]
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http://www.nytimes.com/2005/03/30/opinion/l30ethics.html? (you may need to register) Not that big a secret, actually: the letters column. Though the Times is notoriously fussy. With other newspapers, I have, typically, about a 90 percent success rate. With the Times, I’ve probably sent well over 100 letters in 33 years (most of them during the 1970s and 80s); this [...]
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In some ways, it’s an even bigger thrill to open a package and find copies of your book from another country than to get the finished books from the printer in the first place. It’s happened to me twice: several years ago, when I received five Korean copies of Marketing Without Megabucks: How to Sell [...]
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
Action Proposal: Rebuild New Orleans (Elsewhere) as a Model City
September 4th, 2005 · Comments Off · Events, General Commentary
Like everyone else, I am horrified by the devastation in New Orleans and Mississippi and along the Gulf Coast. Frugal, I would point out, does not mean stingy. I made a generous donation to the Red Cross and notified someone who was offering to match the gift (he has reached his maximum–this was a friend, [...]
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