When someone contacts me regarding my copywriting/consulting services, I send back an e-mail response that includes the following:
Please note that I reserve the right to reject a project if I feel I’m not the right person for it. This would include projects that in my opinion promote racism, homophobia, bigotry or violence–or that promote the tobacco, nuclear power, or weapons industries–or if I do not feel the product is of high enough quality that I can get enthusiastic about it.
In other words, I am putting out my values and stating clearly that I will not accept projects in conflict with my values. I have in fact occasionally turned down projects because they were promoting causes I actively disagree with.
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Watch This Space: Art of Apology Wednesday
October 7th, 2008 · 1 Comment · Customer Service as Marketing, Ethics: General, General Commentary
Lauren Bloom has a sweet new book, “The Art of Apology,” which I really enjoyed. She’s sending me a guest blog for posting on Wednesday–just in time for Yom Kippur (starts Wednesday night)–the Jewish day of asking forgiveness. Meantime, if you want a preview, she’s giving away a chapter at http://www.ArtOfTheApology.com/preview
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