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	<title>Principled Profit &#187; Ethics: General</title>
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	<link>http://principledprofit.com/good-business-blog</link>
	<description>The Good Business Blog</description>
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		<title>Rightist Jewish Thugs Attack Tikkun Founder&#8217;s House</title>
		<link>http://principledprofit.com/good-business-blog/rightist-jewish-thugs-attack-tikkun-founders-house/2010/05/04/</link>
		<comments>http://principledprofit.com/good-business-blog/rightist-jewish-thugs-attack-tikkun-founders-house/2010/05/04/#comments</comments>
		<pubDate>Tue, 04 May 2010 22:59:56 +0000</pubDate>
		<dc:creator>Shel Horowitz, Ethical Marketing Expert</dc:creator>
				<category><![CDATA[censorship]]></category>
		<category><![CDATA[Diversity]]></category>
		<category><![CDATA[Ethics: General]]></category>
		<category><![CDATA[Social and Economic Justice]]></category>
		<category><![CDATA[Democracy]]></category>
		<category><![CDATA[dissent]]></category>
		<category><![CDATA[goldstone report]]></category>
		<category><![CDATA[judge richard goldstone]]></category>
		<category><![CDATA[nazis]]></category>
		<category><![CDATA[rabbi michael lerner]]></category>
		<category><![CDATA[terrorists]]></category>
		<category><![CDATA[tikkun]]></category>
		<category><![CDATA[vandalism]]></category>
		<category><![CDATA[vandals]]></category>

		<guid isPermaLink="false">http://principledprofit.com/good-business-blog/?p=1150</guid>
		<description><![CDATA[I am Jewish, and I can say this. Nazi-like behavior is unacceptable no matter who does it. Jews have no more right to be disgusting and criminal than anyone else. There&#8217;s a certain ultra-rightist segment of the American Jewish population that is completely intolerant of any criticism of Israel&#8211;just as there are certain ultra-rightist Americans [...]<p><a href="http://principledprofit.com/good-business-blog/rightist-jewish-thugs-attack-tikkun-founders-house/2010/05/04/">Rightist Jewish Thugs Attack Tikkun Founder&#8217;s House</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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<p>I am Jewish, and I can say this. Nazi-like behavior is unacceptable no matter who does it. Jews have no more right to be disgusting and criminal than anyone else.</p>
<p>There&#8217;s a certain ultra-rightist segment of the American Jewish population that is completely intolerant of any criticism of Israel&#8211;just as there are certain ultra-rightist Americans that don&#8217;t accept legitimate criticism of the United States government (or at least they didn&#8217;t while Bush was in charge).</p>
<p>Rabbi Michael Lerner is the founder of Tikkun magazine and a prominent Jewish progressive (and yes, a supporter of Israel, though not always of Israel&#8217;s policies). Apparently, these fascists thought it wasn&#8217;t Kosher that he extended an invitation to South Africa&#8217;s Judge Richard Goldstone to host his grandson&#8217;s Bar Mitzvah (and gave the judge an award), because the judge was persuaded by similar thugs not to attend the event in its original location. <a href="http://www.tikkun.org/article.php?story=vandalism">Click here to read Tikkun&#8217;s press release</a>.</p>
<p>Goldstone, you&#8217;ll remember, is the well-respected jurist and ardent Zionist who <a href="http://www.forward.com/articles/114867/">conducted an independent report on the Gaza invasion</a>, and found that Israel&#8217;s conduct was deplorable.</p>
<p>Both the US and Israel were founded on the premise of democracy. In a democracy, dissent is acceptable. Criticism of the government is acceptable, and in fact is necessary to keep the government honest. The terrorist thugs who attacked Rabbi Lerner&#8217;s house must be held accountable.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://principledprofit.com/good-business-blog/wow-i-made-the-enemies-list/2008/01/17/" rel="bookmark" class="crp_title">Wow! I Made the Enemies List!</a></li><li><a href="http://principledprofit.com/good-business-blog/newsweeks-crime-isnt-the-real-story-its-the-return-of-big-brother/2005/05/18/" rel="bookmark" class="crp_title">Newsweek&#8217;s &#8220;Crime&#8221; Isn&#8217;t the Real Story&#8211;It&#8217;s the Return of Big Brother</a></li><li><a href="http://principledprofit.com/good-business-blog/more-ethical-laspes-in-government-and-politics/2008/10/03/" rel="bookmark" class="crp_title">More Ethical Laspes in Government and Politics</a></li><li><a href="http://principledprofit.com/good-business-blog/backbone-wins-again-house-ethics-committee-avoids-evisceration/2005/04/28/" rel="bookmark" class="crp_title">Backbone Wins Again: House Ethics Committee Avoids Evisceration</a></li><li><a href="http://principledprofit.com/good-business-blog/this-is-disgusting-anti-semitism/2009/05/17/" rel="bookmark" class="crp_title">This is Disgusting Anti-Semitism</a></li></ul></div><p><a href="http://principledprofit.com/good-business-blog/rightist-jewish-thugs-attack-tikkun-founders-house/2010/05/04/">Rightist Jewish Thugs Attack Tikkun Founder&#8217;s House</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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		<title>The Teabagger Anti-Socialist Purity Pledge</title>
		<link>http://principledprofit.com/good-business-blog/the-teabagger-anti-socialist-purity-pledge/2010/03/27/</link>
		<comments>http://principledprofit.com/good-business-blog/the-teabagger-anti-socialist-purity-pledge/2010/03/27/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 11:51:33 +0000</pubDate>
		<dc:creator>Shel Horowitz, Ethical Marketing Expert</dc:creator>
				<category><![CDATA[Abundance and Prosperity]]></category>
		<category><![CDATA[Ethics: General]]></category>
		<category><![CDATA[General Commentary]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[propaganda]]></category>
		<category><![CDATA[socialism]]></category>
		<category><![CDATA[socialized public services]]></category>
		<category><![CDATA[teabagger]]></category>

		<guid isPermaLink="false">http://principledprofit.com/good-business-blog/?p=1125</guid>
		<description><![CDATA[I&#8217;ve long wondered why the people who so strenuously object to socialized medicine have no problem with other socialized services, such as police and fire protection (on the government monopoly model) and education (the &#8220;public option&#8221;/private competition model). This bit of satire makes the point better than I could. I was hoping to be able [...]<p><a href="http://principledprofit.com/good-business-blog/the-teabagger-anti-socialist-purity-pledge/2010/03/27/">The Teabagger Anti-Socialist Purity Pledge</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
]]></description>
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<p>I&#8217;ve long wondered why the people who so strenuously object to socialized medicine have no problem with other socialized services, such as police and fire protection (on the government monopoly model) and education (the &#8220;public option&#8221;/private competition model). This bit of satire makes the point better than I could. I was hoping to be able to attribute it (it came anonymously as an e-mail) but on a quick Google, I found that it&#8217;s a very popular text, but couldn&#8217;t locate a source.</p>
<blockquote><p>I, ________________________, do solemnly swear to uphold the principles of a socialism-free society and heretofore pledge my word that I shall strictly adhere to the following:</p>
<p>I will complain about the destruction of 1st Amendment Rights in this country, while I am duly being allowed to exercise my 1st Amendment Rights.</p>
<p>I will complain about the destruction of my 2nd Amendment Rights in this country, while I am duly being allowed to exercise my 2nd Amendment rights by legally but brazenly brandishing unconcealed firearms in public.</p>
<p>I will foreswear the time-honored principles of fairness, decency, and respect by screaming unintelligible platitudes regarding tyranny, Nazi-ism, and socialism at public town halls. Also.</p>
<p>I pledge to eliminate all government intervention in my life. I will abstain from the use of and participation in any socialist goods and services including but not limited to the following:</p>
<p>* Social Security</p>
<p>* Medicare/Medicaid</p>
<p>* State Children’s Health Insurance Programs (SCHIP)</p>
<p>* Police, Fire, and Emergency Services</p>
<p>* US Postal Service</p>
<p>* Roads and Highways</p>
<p>* Air Travel (regulated by the socialist FAA)</p>
<p>* The US Railway System</p>
<p>* Public Subways and Metro Systems</p>
<p>* Public Bus and Lightrail Systems</p>
<p>* Rest Areas on Highways</p>
<p>* Sidewalks</p>
<p>* All Government-Funded Local/State Projects (e.g., see Iowa 2009 federal senate appropriations)</p>
<p>* Public Water and Sewer Services (goodbye socialist toilet, shower, dishwasher, kitchen sink, outdoor hose!)</p>
<p>* Public and State Universities and Colleges</p>
<p>* Public Primary and Secondary Schools</p>
<p>* Sesame Street</p>
<p>* Publicly Funded Anti-Drug Use Education for Children</p>
<p>* Public Museums</p>
<p>* Libraries</p>
<p>* Public Parks and Beaches</p>
<p>* State and National Parks</p>
<p>* Public Zoos</p>
<p>* Unemployment Insurance</p>
<p>* Municipal Garbage and Recycling Services</p>
<p>* Treatment at Any Hospital or Clinic That Ever Received Funding From Local, State or Federal Government (pretty much all of them)</p>
<p>* Medical Services and Medications That Were Created or Derived From Any Government Grant or Research Funding (again, pretty much all of them)</p>
<p>* Socialist Byproducts of Government Investment Such as Duct Tape and Velcro (Nazi-NASA Inventions)</p>
<p>* Use of the Internets, email, and networked computers, as the DoD&#8217;s ARPANET was the basis for subsequent computer networking</p>
<p>* Foodstuffs, Meats, Produce and Crops That Were Grown With, Fed With, Raised With or That Contain Inputs From Crops Grown With Government Subsidies</p>
<p>* Clothing Made from Crops (e.g. cotton) That Were Grown With or That Contain Inputs From Government Subsidies</p>
<p>If a veteran of the government-run socialist US military, I will forego my VA benefits and insist on paying for my own medical care</p>
<p>I will not tour socialist government buildings like the Capitol in Washington, D.C.</p>
<p>I pledge to never take myself, my family, or my children on a tour of the following types of socialist locations, including but not limited to:</p>
<p>* Smithsonian Museums such as the Air and Space Museum or Museum of American History</p>
<p>* The socialist Washington, Lincoln, and Jefferson Monuments</p>
<p>* The government-operated Statue of Liberty</p>
<p>* The Grand Canyon</p>
<p>* The socialist World War II and Vietnam Veterans Memorials</p>
<p>* The government-run socialist-propaganda location known as Arlington National Cemetery</p>
<p>* All other public-funded socialist sites, whether it be in my state or in Washington, DC</p>
<p>I will urge my Member of Congress and Senators to forego their government salary and government-provided healthcare.</p>
<p>I will oppose and condemn the government-funded and therefore socialist military of the United States of America.</p>
<p>I will boycott the products of socialist defense contractors such as GE, Lockheed-Martin, Boeing, Northrop Grumman, General Dynamics, Raytheon, Humana, FedEx, General Motors, Honeywell, and hundreds of others that are paid by our socialist government to produce goods for our socialist army.</p>
<p>I will protest socialist security departments such as the Pentagon, FBI, CIA, Department of Homeland Security, TSA, Department of Justice and their socialist employees.</p>
<p>Upon reaching eligible retirement age, I will tear up my socialist Social Security checks.</p>
<p>Upon reaching age 65, I will forego Medicare and pay for my own private health insurance until I die.</p>
<p>SWORN ON A BIBLE AND SIGNED THIS DAY OF __________ IN THE YEAR ___.</p>
<p>_____________ _________________________</p>
<p>Signed Printed Name/Town and State</p></blockquote>
<p>Spread it around!</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://principledprofit.com/good-business-blog/why-micheal-moores-sicko-made-me-want-to-leave-the-country/2007/07/08/" rel="bookmark" class="crp_title">Why Michael Moore&#8217;s &#8220;Sicko&#8221; Made Me Want to Leave the Country</a></li><li><a href="http://principledprofit.com/good-business-blog/olbermann-on-the-healthcare-travesty/2009/12/18/" rel="bookmark" class="crp_title">Olbermann on the healthcare travesty</a></li><li><a href="http://principledprofit.com/good-business-blog/what-is-the-justification-for-re-secretizing/2006/08/27/" rel="bookmark" class="crp_title">What IS the Justification for &#8220;Re-secretizing&#8221;?</a></li><li><a href="http://principledprofit.com/good-business-blog/corporations-on-welfare-must-trim-expenses/2008/10/12/" rel="bookmark" class="crp_title">Corporations on Welfare Must Trim Expenses</a></li><li><a href="http://principledprofit.com/good-business-blog/physicians-45000-americans-die-each-year-for-lack-of-health-insurance/2009/09/19/" rel="bookmark" class="crp_title">Physicians: 45,000 Americans Die Each Year for Lack of Health Insurance</a></li></ul></div><p><a href="http://principledprofit.com/good-business-blog/the-teabagger-anti-socialist-purity-pledge/2010/03/27/">The Teabagger Anti-Socialist Purity Pledge</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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		<title>Manipulative Biofuel-Industry &#8220;Survey&#8221; Guaranteed to Create Biased Results</title>
		<link>http://principledprofit.com/good-business-blog/manipulative-biofuel-industry-survey-guaranteed-to-create-biased-results/2010/03/22/</link>
		<comments>http://principledprofit.com/good-business-blog/manipulative-biofuel-industry-survey-guaranteed-to-create-biased-results/2010/03/22/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 01:00:29 +0000</pubDate>
		<dc:creator>Shel Horowitz, Ethical Marketing Expert</dc:creator>
				<category><![CDATA[Energy & Sustainability]]></category>
		<category><![CDATA[Ethics: General]]></category>
		<category><![CDATA[Marketing Techniques and Philosophies]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[propaganda]]></category>
		<category><![CDATA[Transparency vs. Secrecy]]></category>
		<category><![CDATA[biofuels]]></category>
		<category><![CDATA[green energy]]></category>
		<category><![CDATA[manipulative surveys]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[survey bias]]></category>

		<guid isPermaLink="false">http://principledprofit.com/good-business-blog/?p=1123</guid>
		<description><![CDATA[I am totally sure this so-called survey will be used to trumpet the citizens of Massachusetts' supposed stance in favor of biofuels and against the proposed law. While the law's definitions could be sharpened, I actually feel that eliminating nuclear power and large-scale wood-burning biomass plants from being counted in the progress toward a Green economy is a GOOD thing.<p><a href="http://principledprofit.com/good-business-blog/manipulative-biofuel-industry-survey-guaranteed-to-create-biased-results/2010/03/22/">Manipulative Biofuel-Industry &#8220;Survey&#8221; Guaranteed to Create Biased Results</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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<p>I got a call tonight from a survey company asking me questions about my views on various candidates for Massachusetts Governor, and then about various energy alternatives, and then the obvious real purpose: questions about my views on the large-scale wood-burning biomass projects proposed around the state (including three locations fairly close to me: Russell, Greenfield, and even densely populated Springfield), and a proposed bill to count only solar, wind and hydro as Green projects, excluding nukes and biofuels.</p>
<p>I think this gets an &#8220;award&#8221; for the most biased survey I&#8217;ve ever taken. First, the questioner determined that I was strongly opposed to the biomass plants—which are very bad on carbon footprint, not only from the burning of wood but also the massive deforestation and the huge amount of truck traffic they will generate. Wood is, indeed, a renewable resource. But it sure isn&#8217;t a clean one!</p>
<p>Then he asked questions like</p>
<li>Would it change your vote if you knew that although the Sierra Club and [I think] the Massachusetts Medical Society support the bill, the Union of Concerned Scientists, Associated Industries of Massachusetts, and AFL-CIO oppose this bill? [Very clever of them to throw in the environmental groups on the other side; my suspicions were not yet aroused. Later, I Googled and could find no such endorsement from UCS, although their research is cited by another group, <a href="http://www.serconline.org/biomassdefinition/fact.html">here</a>]
	</li>
<li>Would it change your vote if you knew that wood-biofuel plants are carbon neutral? [absolutely NOT true!]
	</li>
<li>Would it change your vote if you knew that Massachusetts has more forested land now than it did 100 years ago?</li>
<p>After these three biased questions that were clearly tilted toward counting me as an opponent of the bill, I stopped the guy and said I thought this was a survey, and not a blatant attempt to feed misinformation to me in an attempt to change my opinion. He said, &#8220;hey, I&#8217;m just reading the questions!&#8221; I said I understood that, but I didn&#8217;t appreciate being manipulated like this, and I ended the interview. My caller ID told me he had a 609 area code (New Jersey), incidentally.</p>
<p>I am totally sure this so-called survey will be used to trumpet the citizens of Massachusetts&#8217; supposed stance in favor of biofuels and against the proposed law. While the law&#8217;s definitions could be sharpened, I actually feel that eliminating nuclear power and large-scale wood-burning biomass plants from being counted in the progress toward a Green economy is a GOOD thing. And I&#8217;ll be directing my friends who are active in the anti-biofuel campaigns to this blog, so they can see exactly what their opponents are up to—sleazy and easily discredited &#8220;surveys&#8221; like this.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://principledprofit.com/good-business-blog/renewable-isnt-always-sustainable/2009/09/30/" rel="bookmark" class="crp_title">Renewable Isn&#8217;t Always Sustainable</a></li><li><a href="http://principledprofit.com/good-business-blog/biofuels-and-carbon-credits-wrong-approaches/2007/05/29/" rel="bookmark" class="crp_title">Biofuels and Carbon Credits: Wrong Approaches</a></li><li><a href="http://principledprofit.com/good-business-blog/foe-fix-or-ditch-pro-nuke-climate-change-bill/2008/05/19/" rel="bookmark" class="crp_title">FOE: &#8220;Fix or Ditch&#8217; Pro-Nuke Climate Change Bill</a></li><li><a href="http://principledprofit.com/good-business-blog/victory-for-the-people-and-common-sense/2008/03/17/" rel="bookmark" class="crp_title">Victory for the People&#8211;And Common Sense</a></li><li><a href="http://principledprofit.com/good-business-blog/twitters-power-as-instant-research-tool/2009/02/27/" rel="bookmark" class="crp_title">Twitter&#8217;s Power as Instant Research Tool</a></li></ul></div><p><a href="http://principledprofit.com/good-business-blog/manipulative-biofuel-industry-survey-guaranteed-to-create-biased-results/2010/03/22/">Manipulative Biofuel-Industry &#8220;Survey&#8221; Guaranteed to Create Biased Results</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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		<title>Should Ethics Be Based in Philosophy&#8230;Or Practice?</title>
		<link>http://principledprofit.com/good-business-blog/should-ethics-be-based-in-philosophy-or-practice/2009/12/06/</link>
		<comments>http://principledprofit.com/good-business-blog/should-ethics-be-based-in-philosophy-or-practice/2009/12/06/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 15:46:31 +0000</pubDate>
		<dc:creator>Shel Horowitz, Ethical Marketing Expert</dc:creator>
				<category><![CDATA[Ethics: General]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[philosophy]]></category>
		<category><![CDATA[practical]]></category>
		<category><![CDATA[praxis]]></category>

		<guid isPermaLink="false">http://principledprofit.com/good-business-blog/?p=1033</guid>
		<description><![CDATA[I wanted to share my response in a LinkedIn discussion around ethics (I don&#8217;t know if that link will work if you&#8217;re not a member of the group). It started when someone asked participants to list a few ethics books they&#8217;d found helpful. I posted several titles, culled from the archives of my Positive Power [...]<p><a href="http://principledprofit.com/good-business-blog/should-ethics-be-based-in-philosophy-or-practice/2009/12/06/">Should Ethics Be Based in Philosophy&#8230;Or Practice?</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
]]></description>
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<p>I wanted to share my response in a <a href="http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&#038;gid=1776046&#038;discussionID=10638279&#038;commentID=9066360&#038;report.success=8ULbKyXO6NDvmoK7o030UNOYGZKrvdhBhypZ_w8EpQrrQI-BBjkmxwkEOwBjLE28YyDIxcyEO7_TA_giuRN#commentID_9066360">LinkedIn discussion around ethics</a> (I don&#8217;t know if that link will work if you&#8217;re not a member of the group). It started when someone asked participants to list a few ethics books they&#8217;d found helpful. I posted several titles, culled from the archives of my <a href="http://www.principledprofit.com/subscribe-2">Positive Power of Principled Profit newsletter, where I review one book per month on ethics, Green business, or service</a> (scroll down).</p>
<p>One of the group members, Professor Allan Elder, wrote back with a long comment; here&#8217;s a piece of it:</p>
<blockquote><p>The concern I have with all the books you recommend is they espouse a certain set of behaviors without explaining the reasoning behind them. For the casual reader (which is nearly all), this leads to prescription without understanding. </p></blockquote>
<p>This is my response:</p>
<blockquote><p>It&#8217;s true that my list focuses heavily on books that talk more about the behavior than the philosophy behind them. A book like The Fortune at the Bottom of the Pyramid is based on a simple economic construct: there is money to be made helping the world&#8217;s poorest improve their lives. Yet several of the authors I mention would, I&#8217;m quite sure, be very comfortable showing their roots in Kant and John Stuart Mill.</p>
<p>I don&#8217;t see this as a problem; I actually see it as a strength. Self-interest can motivate positive changes in behavior, and thus in society, that more abstract thinking cannot. Those who would never voluntarily expose themselves to deep philosophical thinking start to create changes in the culture&#8211;and those who find their curiosity engaged will go deeper.</p>
<p>A practical example from my own life: as a teenager, I got involved with food co-ops, not because I had any particular consciousness at that time about the problems caused by our society&#8217;s choices in food policy, but because I was a starving student and it was a way to get good cheap food. But from that beginning based purely in narrow self-interest, I grew to understand some of the very complex web of policy, philosophy, and culture that have caused our food system to be the way it is. Thirty-five years later, I can talk about food issues on a much deeper level&#8211;but I still recruit people to eat better by engaging in their own self-interest: better health, better taste, etc. If they seem open to it, I start bringing in issues like the positive impact of supporting the local economy (which can then, in turn, open the door to a larger discussion of ethics issues).</p>
<p>In short, I think the literature has ample place for books rooted in either the philosophical or the practical, because different people will be drawn to the different schemes, and either one is a starting point for understanding the other <img src='http://principledprofit.com/good-business-blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  </p></blockquote>
<p>Of course philosophers pay attention to practical matters first, only they use a fancy word: &#8220;Praxis.&#8221; I didn&#8217;t mention that in my response.</p>
<p>What do YOU think?</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://principledprofit.com/good-business-blog/is-it-ethical-to-pay-for-referrals/2009/03/25/" rel="bookmark" class="crp_title">Is it Ethical to Pay for Referrals?</a></li><li><a href="http://principledprofit.com/good-business-blog/a-year-in-the-blogosphere/2006/01/03/" rel="bookmark" class="crp_title">A Year in the Blogosphere</a></li><li><a href="http://principledprofit.com/good-business-blog/is-it-time-for-the-elm-street-economy/2010/01/05/" rel="bookmark" class="crp_title">Is It Time for the &#8220;Elm Street Economy?&#8221;</a></li><li><a href="http://principledprofit.com/good-business-blog/a-few-of-my-favorite-marketing-books/2005/02/24/" rel="bookmark" class="crp_title">A Few of my Favorite Marketing Books</a></li><li><a href="http://principledprofit.com/good-business-blog/do-book-sales-channels-manifest-the-books-contents/2007/02/23/" rel="bookmark" class="crp_title">Do Book Sales Channels Manifest The Books&#8217; Contents?</a></li></ul></div><p><a href="http://principledprofit.com/good-business-blog/should-ethics-be-based-in-philosophy-or-practice/2009/12/06/">Should Ethics Be Based in Philosophy&#8230;Or Practice?</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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		<title>Are Kids Really More Prone to Lie than Previously</title>
		<link>http://principledprofit.com/good-business-blog/are-kids-really-more-prone-to-lie-than-previously/2009/11/30/</link>
		<comments>http://principledprofit.com/good-business-blog/are-kids-really-more-prone-to-lie-than-previously/2009/11/30/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 15:41:52 +0000</pubDate>
		<dc:creator>Shel Horowitz, Ethical Marketing Expert</dc:creator>
				<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Ethics: General]]></category>
		<category><![CDATA[Web 2.0/Social Media]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[josephson ethics institute]]></category>
		<category><![CDATA[teens lying]]></category>

		<guid isPermaLink="false">http://principledprofit.com/good-business-blog/?p=1027</guid>
		<description><![CDATA[Here&#8217;s a depressing article that says today&#8217;s teens think they have to lie and cheat their way to success. Sorry—I&#8217;m not buying it! Call me naive, but I&#8217;m the parent of both a teenage boy and a bit-past-teenaged girl. Among their friends, I see a delightfully high awareness about the importance of an ethical, socially [...]<p><a href="http://principledprofit.com/good-business-blog/are-kids-really-more-prone-to-lie-than-previously/2009/11/30/">Are Kids Really More Prone to Lie than Previously</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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<p>Here&#8217;s a <a href="http://www.rgj.com/article/20091123/NEWS18/91123052&#038;OAS_sitepage=news.rgj.com%2Fbreakingnews?GID=+kn0m8BDrUw/Br5UUm7AXTscVg1frRJBu7XiEbRD6Sk%3D">depressing article that says today&#8217;s teens think they have to lie and cheat their way to success</a>.</p>
<p>Sorry—I&#8217;m not buying it! Call me naive, but I&#8217;m the parent of both a teenage boy and a bit-past-teenaged girl. Among their friends, I see a delightfully high awareness about the importance of an ethical, socially conscious lifestyle, and about the importance of leaving the world better than they found it. And I think that kids raised in the era brought about by the transparency inherent in social media will be more likely, not less, to follow an ethical path.</p>
<p>The study is from a respected ethics organization, the Josephson Ethics Institute. While I&#8217;ve long known their work, and respect it, I can only hope they&#8217;re wrong this time. Faith in human goodness is part of what keeps me going.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://principledprofit.com/good-business-blog/booz-allen-ethics-is-good-for-the-bottom-line/2005/02/22/" rel="bookmark" class="crp_title">Booz Allen: Ethics is Good for the Bottom Line</a></li><li><a href="http://principledprofit.com/good-business-blog/joel-makower-vs-dan-goleman-social-media-consumers-eco-buying-choices/2009/07/06/" rel="bookmark" class="crp_title">Joel Makower vs. Dan Goleman: social media &#038; consumer&#8217;s eco-buying choices</a></li><li><a href="http://principledprofit.com/good-business-blog/these-people-have-no-shame-bush-senior-staffer-alters-previously-published-article/2006/06/01/" rel="bookmark" class="crp_title">These People Have No Shame! Bush Senior Staffer Alters Previously Published Article</a></li><li><a href="http://principledprofit.com/good-business-blog/should-you-be-open-about-polarizing-interests/2009/08/04/" rel="bookmark" class="crp_title">Should You Be Open About Polarizing Interests?</a></li><li><a href="http://principledprofit.com/good-business-blog/how-the-business-ethics-pledge-is-growing-my-own-business/2005/02/09/" rel="bookmark" class="crp_title">How the Business Ethics Pledge is Growing My Own Business</a></li></ul></div><p><a href="http://principledprofit.com/good-business-blog/are-kids-really-more-prone-to-lie-than-previously/2009/11/30/">Are Kids Really More Prone to Lie than Previously</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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		<title>Ben Franklin: Genius and Contradictions</title>
		<link>http://principledprofit.com/good-business-blog/ben-franklin-genius-and-contradictions/2009/11/27/</link>
		<comments>http://principledprofit.com/good-business-blog/ben-franklin-genius-and-contradictions/2009/11/27/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 22:39:17 +0000</pubDate>
		<dc:creator>Shel Horowitz, Ethical Marketing Expert</dc:creator>
				<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Ethics: General]]></category>
		<category><![CDATA[propaganda]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Transparency vs. Secrecy]]></category>
		<category><![CDATA[abolitionism]]></category>
		<category><![CDATA[Ben Franklin]]></category>
		<category><![CDATA[Benjamin Franklin]]></category>
		<category><![CDATA[contradictions]]></category>
		<category><![CDATA[diplomacy]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[invention]]></category>
		<category><![CDATA[morality]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[slavery]]></category>

		<guid isPermaLink="false">http://principledprofit.com/good-business-blog/?p=1024</guid>
		<description><![CDATA[While visiting Minneapolis, I took in the opening day of the new Ben Franklin exhibit at the Minnesota History Center in downtown Saint Paul. I&#8217;ve long ben a Franklin fan. To me, his far-reaching curiosity, big-picture viewpoint, multiple interests, creativity, willingness to question authority and even make fun of it, media and persuasion skills, dedication [...]<p><a href="http://principledprofit.com/good-business-blog/ben-franklin-genius-and-contradictions/2009/11/27/">Ben Franklin: Genius and Contradictions</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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<p>While visiting Minneapolis, I took in the opening day of the new<a href="http://benfranklinexhibit.org/"> Ben Franklin exhibit at the Minnesota History Center</a> in downtown Saint Paul. I&#8217;ve long ben a Franklin fan. To me, his far-reaching curiosity, big-picture viewpoint, multiple interests, creativity, willingness to question authority and even make fun of it, media and persuasion skills, dedication to the public good, and rise from poverty to a comfortable (even hedonistic) lifestyle are all traits that today&#8217;s entrepreneurs can learn from.</p>
<p>No one can question that he made many important contributions in science (adding vastly to our knowledge of electricity, inventing a safer and more fuel-efficient wood stove), diplomacy/statesmanship (bringing France in as a powerful and game-changing ally against the British during the Revolution, oldest member of the Constitutional Convention), literature and communication (best-selling author/journalist/printer/publisher who was successful enough to retire from printing at 42, and propagandist for causes and philosophies he believed in), entrepreneurship (training and funding printers for a multistate network to print and distribute his works, anticipating the Internet by about 200 years and the modern franchise system by at least a century), as well as civic good (co-founding a public library, public hospital, fire department, fire insurance company, postal system, philosophical society).</p>
<p>But what struck me were some of the contradictions—there are many others, but these two in particular need a second look:<br />
<em>Slavery</em><br />
Franklin became convinced late in life that slavery was evil, and served as president of an anti-slavery society. Yet he not only owned slaves for over 40 years, but often published ads from slave-hunters in his periodicals, and refused to put his name on much of his earliest anti-slavery writing.</p>
<p>Integrity<br />
Franklin is well-known for his moralizing, his aphorisms, and his commitment to honesty and integrity. Yet he broke his apprenticeship to his brother, ran away to Philadelphia before it was completed, and started as a printer without the papers necessary to show he qualified as a journeyman.</p>
<p>While none of us are perfect, it does seem that these areas of Franklin&#8217;s life, among others, need careful examination, with more detail than was provided by this traveling exhibit (which seemed to be aimed largely at children).</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://principledprofit.com/good-business-blog/how-the-business-ethics-pledge-is-growing-my-own-business/2005/02/09/" rel="bookmark" class="crp_title">How the Business Ethics Pledge is Growing My Own Business</a></li><li><a href="http://principledprofit.com/good-business-blog/the-teabagger-anti-socialist-purity-pledge/2010/03/27/" rel="bookmark" class="crp_title">The Teabagger Anti-Socialist Purity Pledge</a></li><li><a href="http://principledprofit.com/good-business-blog/why-i-keep-coming-to-book-expo-america/2008/05/30/" rel="bookmark" class="crp_title">Why I Keep Coming to Book Expo America</a></li><li><a href="http://principledprofit.com/good-business-blog/negropontequadir-how-laptops-and-cell-phones-attack-systemic-poverty-in-developing-countries/2009/10/28/" rel="bookmark" class="crp_title">Negroponte/Quadir: How Laptops and Cell Phones Attack Systemic Poverty in Developing Countries</a></li><li><a href="http://principledprofit.com/good-business-blog/temporarily-able-bodied-bloggersunite-empowering-people-with-disabilities/2010/07/24/" rel="bookmark" class="crp_title">Temporarily Able-Bodied (BloggersUnite: Empowering People With Disabilities)</a></li></ul></div><p><a href="http://principledprofit.com/good-business-blog/ben-franklin-genius-and-contradictions/2009/11/27/">Ben Franklin: Genius and Contradictions</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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		<title>YouTube and Our Perception of Cross-Species Friendship: WIll It Change Society?</title>
		<link>http://principledprofit.com/good-business-blog/youtube-and-our-perception-of-cross-species-friendship-will-it-change-society/2009/09/14/</link>
		<comments>http://principledprofit.com/good-business-blog/youtube-and-our-perception-of-cross-species-friendship-will-it-change-society/2009/09/14/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 11:10:01 +0000</pubDate>
		<dc:creator>Shel Horowitz, Ethical Marketing Expert</dc:creator>
				<category><![CDATA[Ethics: General]]></category>
		<category><![CDATA[Web 2.0/Social Media]]></category>

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		<description><![CDATA[Here&#8217;s an odd thought: Could viral videos actually change the culture? What are the implications, long-term, for our culture in the widespread visibility of cross-species animal friendship, animals figuring out difficulties and solving a way around them, animals responding to music—or even playing music—, etc.? When you see &#8220;enemy&#8221; animals forming friendships, what does it [...]<p><a href="http://principledprofit.com/good-business-blog/youtube-and-our-perception-of-cross-species-friendship-will-it-change-society/2009/09/14/">YouTube and Our Perception of Cross-Species Friendship: WIll It Change Society?</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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<p>Here&#8217;s an odd thought: Could viral videos actually change the culture? What are the implications, long-term, for our culture in the widespread visibility of cross-species animal friendship, animals figuring out difficulties and solving a way around them, animals responding to music—or <a href="http://www.youtube.com/watch?v=zeoT66v4EHg">even <em>playing</em> music</a>—, etc.?</p>
<p>When you see <a href="http://www.youtube.com/watch?v=D85yrIgA4Nk">&#8220;enemy&#8221; animals forming friendships</a>, what does it say about humans who can&#8217;t figure out any better way to resolve differences than to go to war?</p>
<p>When a <a href="http://www.youtube.com/Jason275">herd of buffalo join forces to chase off the large group of lions that attacked their calf</a>, what does it say about the power of cooperation in humans?</p>
<p>When a bird is so familiar with a piece of music that its <a href="http://www.youtube.com/watch?v=LTcLjiBLYzI">dance moves actually anticipate the song occasionally</a>, what does that say about animal intelligence and memory?</p>
<p>Over time, these windows into animal capabilities may cause shifts in our global consciousness. It wouldn&#8217;t shock me if vegetarianism became much more common; could you really eat animals after seeing how smart and caring they can be? Perhaps cruelty toward animals will be reduced. And perhaps more of us will find ways to listen when the animals in our lives try to talk to us.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://principledprofit.com/good-business-blog/why-do-i-think-this-wont-go-viral/2010/07/23/" rel="bookmark" class="crp_title">Why Do I Think this WON&#8217;T Go Viral?</a></li><li><a href="http://principledprofit.com/good-business-blog/sonys-paint-fireworks-commercial-marketing-lessons/2007/12/17/" rel="bookmark" class="crp_title">Sony&#8217;s Paint-Fireworks Commercial: Marketing Lessons</a></li><li><a href="http://principledprofit.com/good-business-blog/strip-poker-and-pelosis-challenger/2008/02/13/" rel="bookmark" class="crp_title">Strip-Poker and Pelosi&#8217;s Challenger</a></li><li><a href="http://principledprofit.com/good-business-blog/writing-for-young-children-about-complex-social-issues-a-diversity-author-shares-her-perspective/2010/02/16/" rel="bookmark" class="crp_title">Writing For Young Children About Complex Social Issues: A Diversity Author Shares Her Perspective</a></li><li><a href="http://principledprofit.com/good-business-blog/too-cool-not-to-share-women-in-art/2007/06/05/" rel="bookmark" class="crp_title">Too Cool Not to Share: Women in Art</a></li></ul></div><p><a href="http://principledprofit.com/good-business-blog/youtube-and-our-perception-of-cross-species-friendship-will-it-change-society/2009/09/14/">YouTube and Our Perception of Cross-Species Friendship: WIll It Change Society?</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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		<title>Shel Horowitz Discusses Success with Business Ethics</title>
		<link>http://principledprofit.com/good-business-blog/shel-horowitz-discusses-success-with-business-ethics/2009/08/22/</link>
		<comments>http://principledprofit.com/good-business-blog/shel-horowitz-discusses-success-with-business-ethics/2009/08/22/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 17:00:17 +0000</pubDate>
		<dc:creator>Shel Horowitz, Ethical Marketing Expert</dc:creator>
				<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Ethics: General]]></category>
		<category><![CDATA[Marketing Techniques and Philosophies]]></category>
		<category><![CDATA[blog talk radio]]></category>
		<category><![CDATA[business ethics pledge]]></category>
		<category><![CDATA[Shel Horowitz]]></category>

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		<description><![CDATA[Related Posts:Faked Photos: Is There No End to BP&#8217;s Stupidity?Why Do We Need Specifically GREEN Marketing?How NOT to be on Twitter #blogboostSlicing the Green Pie: How to Segment in the Green MarketStarbucks as Ad Network/Social Media? OMG #blogboostShel Horowitz Discusses Success with Business Ethics is a post from: Principled Profit<p><a href="http://principledprofit.com/good-business-blog/shel-horowitz-discusses-success-with-business-ethics/2009/08/22/">Shel Horowitz Discusses Success with Business Ethics</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://principledprofit.com/good-business-blog/faked-photos-no-end-to-bps-stupidity/2010/08/02/" rel="bookmark" class="crp_title">Faked Photos: Is There No End to BP&#8217;s Stupidity?</a></li><li><a href="http://principledprofit.com/good-business-blog/why-do-we-need-specifically-green-marketing/2010/09/02/" rel="bookmark" class="crp_title">Why Do We Need Specifically GREEN Marketing?</a></li><li><a href="http://principledprofit.com/good-business-blog/how-not-to-be-on-twitter-blogboost/2010/08/24/" rel="bookmark" class="crp_title">How NOT to be on Twitter #blogboost</a></li><li><a href="http://principledprofit.com/good-business-blog/slicing-the-green-pie-how-to-segment-in-the-green-market/2010/09/07/" rel="bookmark" class="crp_title">Slicing the Green Pie: How to Segment in the Green Market</a></li><li><a href="http://principledprofit.com/good-business-blog/starbucks-as-ad-networksocial-media-omg-blogboost/2010/08/25/" rel="bookmark" class="crp_title">Starbucks as Ad Network/Social Media? OMG #blogboost</a></li></ul></div><p><a href="http://principledprofit.com/good-business-blog/shel-horowitz-discusses-success-with-business-ethics/2009/08/22/">Shel Horowitz Discusses Success with Business Ethics</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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		<title>Corruption Roundup: Many &#8216;Stories, One URL</title>
		<link>http://principledprofit.com/good-business-blog/corruption-roundup-many-stories-one-url/2009/08/14/</link>
		<comments>http://principledprofit.com/good-business-blog/corruption-roundup-many-stories-one-url/2009/08/14/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 10:39:29 +0000</pubDate>
		<dc:creator>Shel Horowitz, Ethical Marketing Expert</dc:creator>
				<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Ethics in Government]]></category>
		<category><![CDATA[Ethics-International]]></category>
		<category><![CDATA[Ethics: General]]></category>
		<category><![CDATA[bernie madoff]]></category>
		<category><![CDATA[corruption]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[halliburton]]></category>
		<category><![CDATA[iraq]]></category>

		<guid isPermaLink="false">http://principledprofit.com/good-business-blog/?p=868</guid>
		<description><![CDATA[Exactly how did Bernie Madoff steal his billions? Why are Halliburton&#8217;s hands so dirty? What happened with corruption cases in the rebuilding of Iraq? Following a link from EthicsWorld&#8217;s e-newsletter, I came to a single URL that has multiple stories on corruption: http://www.ethicsworld.org/publicsectorgovernance/corruptioninvestigations.php#sec. This is what we&#8217;re up against, those of us who believe in [...]<p><a href="http://principledprofit.com/good-business-blog/corruption-roundup-many-stories-one-url/2009/08/14/">Corruption Roundup: Many &#8216;Stories, One URL</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
]]></description>
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<p>Exactly how did Bernie Madoff steal his billions? Why are Halliburton&#8217;s hands so dirty? What happened with corruption cases in the rebuilding of Iraq? Following a link from EthicsWorld&#8217;s e-newsletter, I came to <a href="http://www.ethicsworld.org/publicsectorgovernance/corruptioninvestigations.php#sec">a single URL that has multiple stories on corruption: http://www.ethicsworld.org/publicsectorgovernance/corruptioninvestigations.php#sec</a>.</p>
<p>This is what we&#8217;re up against, those of us who believe in ethics.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://principledprofit.com/good-business-blog/iraq-reconstruction-fraud-bigger-than-madoff/2009/02/26/" rel="bookmark" class="crp_title">Iraq Reconstruction Fraud &#8220;Bigger Than Madoff&#8221;</a></li><li><a href="http://principledprofit.com/good-business-blog/3-ethics-stories-flagged-by-romensko/2006/09/17/" rel="bookmark" class="crp_title">3 Ethics Stories Flagged by Romensko</a></li><li><a href="http://principledprofit.com/good-business-blog/blackwater-changes-its-nameto-xe/2009/02/14/" rel="bookmark" class="crp_title">Blackwater Changes its Name&#8230;to Xe</a></li><li><a href="http://principledprofit.com/good-business-blog/study-ethics-matters-a-lot-to-employees/2009/06/27/" rel="bookmark" class="crp_title">Study: Ethics Matters A LOT to Employees</a></li><li><a href="http://principledprofit.com/good-business-blog/us-punishes-iraq-corruption-whistleblowers-shameful/2007/08/25/" rel="bookmark" class="crp_title">US Punishes Iraq Corruption Whistleblowers&#8211;Shameful!</a></li></ul></div><p><a href="http://principledprofit.com/good-business-blog/corruption-roundup-many-stories-one-url/2009/08/14/">Corruption Roundup: Many &#8216;Stories, One URL</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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		<title>Google: Plusses and Minuses/Compare with Bing/Privacy Issues</title>
		<link>http://principledprofit.com/good-business-blog/google-plusses-and-minuses-compare-with-bing-privacy-issues/2009/07/12/</link>
		<comments>http://principledprofit.com/good-business-blog/google-plusses-and-minuses-compare-with-bing-privacy-issues/2009/07/12/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 11:17:55 +0000</pubDate>
		<dc:creator>Shel Horowitz, Ethical Marketing Expert</dc:creator>
				<category><![CDATA[Ethics: General]]></category>
		<category><![CDATA[Marketing Trends/News]]></category>
		<category><![CDATA[Transparency vs. Secrecy]]></category>
		<category><![CDATA[Web 2.0/Social Media]]></category>
		<category><![CDATA[1984]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[dystopian novels]]></category>
		<category><![CDATA[fahrenheit 451]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[perry marshall]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://principledprofit.com/good-business-blog/?p=841</guid>
		<description><![CDATA[Perry Marshall has a really good article about online privacy concerns, the Google experience yay and nay, and Google&#8217;s first real competitor in general search&#8211;Bing. It&#8217;s getting a lot of comments, including this one from me. I discuss not only transparency vs. secrecy, but also the Google user experience, talk about the USP (Unique Selling [...]<p><a href="http://principledprofit.com/good-business-blog/google-plusses-and-minuses-compare-with-bing-privacy-issues/2009/07/12/">Google: Plusses and Minuses/Compare with Bing/Privacy Issues</a> is a post from: <a href="http://principledprofit.com/good-business-blog">Principled Profit</a></p>
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<p>Perry Marshall has a really good <a href="http://www.perrymarshall.com/google-is-your-wife/">article about online privacy concerns, the Google experience yay and nay, and Google&#8217;s first real competitor in general search&#8211;Bing</a>. It&#8217;s getting a lot of comments, including this one from me. I discuss not only transparency vs. secrecy, but also the Google user experience, talk about the USP (Unique Selling Proposition) I think Google might operate under, and point out the business opportunity that grows out of our society&#8217;s lack of privacy. </p>
<p>One point I didn&#8217;t make is that in dystopian-totalitarian novels like 1984 and Fahrenheit 451, the very tools that provide information and entertainment also eliminate our privacy. While at least in the US, this information gathering has been used primarily for commerce rather than social control, the potential is very real.</p>
<p>The rest of this post is what I posted to Perry&#8217;s site:</p>
<p>You write, &#8220;Google has done a glorious job of doing what I encourage all my customers to do: Create offers that are so sensationally irresistible that you can&#8217;t help but use their search engine. They&#8217;ve beat all comers fair and square.&#8221;</p>
<p>This is sooo true. If ever there was an example of a huge USP, it would be Google&#8217;s. I don&#8217;t know how they phrase it, but it may as well be &#8220;we let you actually FIND what you&#8217;re looking for&#8230;in nanoseconds.&#8221;</p>
<p>And because they honor and deliver this USP, and because they were smart enough to make ads user-friendly, they have a vast revenue stream. But remember that search was there before ads, a couple of years before, in fact.</p>
<p>As pointed out above, we haven&#8217;t had privacy for decades anyway.</p>
<p>&#8211;>I feel the lack of privacy is actually an *opportunity* for entrepreneurs. Since we have no privacy anyway, why not run your business with a high degree of transparency and turn it into a marketing advantage? Why not do the right thing and be thoroughly ethical, and then demonstrate this to the world so they beat a path to your door? (This is something I advocate heavily in my award-winning sixth book, Principled Profit: Marketing That Puts People First <http ://www.principledprofit.com>)</p>
<p>Back to Google: my concern is not *privacy*, but *piracy.* Google&#8217;s respect for others&#8217; copyrights is often in conflict with its desire to index the world&#8217;s knowledge. As someone who creates a lot of intellectual property (including eight books), it concerns me deeply that Google assumes the right to index first and ask permission later. I could definitely see circumstances where work created (say, for a high-paying corporate client) should not be placed in the public stream. Google claims to be and for the most part acts as a highly ethical company, but on the issue of intellectual property control, I disagree with their approach.</p>
<p>Still, I&#8217;ve been an avid Google user, because it does deliver that USP, and that&#8217;s something I need.</p>
<p>I wasn&#8217;t familiar with Bing prior to reading this article. Did a search for &#8220;shel horowitz&#8221; and saw very different results than Google. 1,100,000 hits versus about 23,400 on Google (a number that shifts daily between 14,000 and 54,000). Bing&#8217;s results heavily skewed toward big portal sites like Facebook (very first result) and Amazon Subsequent pages (I looked through page 3) include a lot of the blogosphere/podcast interviews I&#8217;ve done for others, and some of my major media hits. Only three of the top ten were my own sites. Google&#8217;s results skew heavily toward my own sites. I love the popup feature on Bing, and expect that Google will implement something similar; this may be Google&#8217;s first real competitor for generalized search. (For specialized search, I&#8217;ve often turned to Clusty, Ask, and portal-specific search tools.)</p>
<p>By contrast, on Google, I have 7 of the 12 results on page 1. Google itself has positions 4 (Google book search) and 12, and my twitter and Facebook profiles, along with a book review on an outside blog that was published this week, fill out the page.</p>
<p>GMail is still the best web-based e-mail client I&#8217;ve used, but that ain&#8217;t saying much. I vastly prefer download-based email such as Eudora. Surprisingly, my biggest gripe with GMail is that its search function is just plain horrible. Something you&#8217;d think they of all companies could have figured out better. My other gripe is that you can&#8217;t do much in the way of batch processing, and dealing with one e-mail at a time, especially over the web, for anything except delete is frustratingly slow.</p>
<p>Shel Horowitz, ethical/effective marketing specialist</p>
<p>http://shelhorowitz.com</http></p>
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