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I read a lot of business books, and too many of them are so dry you could use them for sawdust. Last year, I happened to meet Kevin Daum at a dinner party Sam Horn threw in Washington, DC (where neither of us live) and we connected quickly and personally. Kevin is a sales and [...]
Tags: book marketing·kevin daum·product launch·Roar! Get Heard in The Sales and Marketing Jungle
My friend Denise O’Berry is running a contest for the best advice to new entrepreneurs. I don’t have much use for the prize (a year of blog hosting at Network Solutions–I’m happy hosting my own blog), but it felt like a fun and seasonal thing to do. Here’s what I posted: 1. Be as helpful [...]
Tags: entrepreneurship advice
I love the concept of EcoStiletto.com that you can be super-Green and also super-fashionable. The site name, of course, is taken from stiletto heels. I will not win any prizes from the fashionistas myself (and it’s really ironic that I’m writing about fashion today), but I’m delighted to see sites springing up that reinforce this [...]
While visiting Minneapolis, I took in the opening day of the new Ben Franklin exhibit at the Minnesota History Center in downtown Saint Paul. I’ve long ben a Franklin fan. To me, his far-reaching curiosity, big-picture viewpoint, multiple interests, creativity, willingness to question authority and even make fun of it, media and persuasion skills, dedication [...]
Tags: abolitionism·Ben Franklin·Benjamin Franklin·contradictions·diplomacy·ethics·invention·morality·science·slavery
Guest post by Jacqueline Wales Everything that glistens may be interesting, but it’s not gold, and it’s a mistake that many young entrepreneurs make. So here’s my top 10 list of things to do when starting your own business for the first time. 1. Create a step-by-step strategy. SERIOUSLY simple steps (ex. step 1: buy [...]
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
