Judging by my life this week, the environmental movement is on a growth path:
Today, I leave for New York City, where I’ll be speaking tomorrow at the Go Green Expo—I’m speaking at 12:30 and then signing copies of my newest book, Guerrilla Marketing Goes Green.. Organizers are expecting 8000 people over the course of three [...]
Entries Tagged as 'Energy & Sustainability'
The Movement is Growing Amazingly
March 18th, 2010 · 3 Comments · Energy & Sustainability
Tags: environmental movement·go green expo·Guerrilla Marketing Goes Green·new york city·sustainability
Come Meet Me at the Go Green Expo in New York
March 10th, 2010 · No Comments · Energy & Sustainability
I’m speaking in NYC Friday 3/19 at GoGreenExpo’s Business Day. Business
buyers get in free on Friday. If you’d like to attend Saturday and/or
Sunday, here’s a discount code (gets you into the Architecture Fair
also): visit http://www.gogreenexpo.com and use promo code NYSPEAKER when registering for tickets.
My brief speech on Green Marketing is at 12:30, followed immediately by [...]
Great Ad…Missed Opportunity to Increase Effectiveness
February 28th, 2010 · 3 Comments · Advertising, Energy & Sustainability, Marketing Techniques and Philosophies, language
In the Great Advertising Debate, branding vs. direct response, I’ve always come down on the side of direct response. Every marketing message (not just ads) should have a call to action, a way of moving the reader/viewer/listener forward.
With the Internet making it very easy to remove material from its original context and share it, I [...]
Tags: branding·direct response advertising·oil extraction·oil shale tar sands·rainforest action network·royal bank of canada
People’s Victory: VT Senate Says NO to VT Yankee
February 25th, 2010 · 1 Comment · Energy & Sustainability
All the way back to the 1970s when it was new, Vermont Yankee was named “one of the 10 worst nukes in the country” in No Nukes, by Anna Gyorgy et al (South End Press, p. 106)—a book that I used heavily in researching my own 1980 book on nuclear power and still consider the definitive work on the subject. According to Gyorgy, Vermont Yankee reported 39 “abnormal occurrences” in 1973 alone, and was shut down 17 times during a 19-month period.
Vermont Yankee was only a year old when it had those 39 incidents. Consider this: Nuclear plants do not age gracefully.
Tags: nuclear power plant safety·vermont senate·vermont yankee relicensing
If You Don’t Tell Them, How Will They Know You’re Doing the Right Thing?
February 3rd, 2010 · No Comments · Advertising, Energy & Sustainability, Marketing Techniques and Philosophies
Tonight I was reviewing the PowerPoint for the talk on Green Marketing I’m giving next week in Davos, Switzerland. And I was struck yet again by the big case study in my talk: a company that has been producing products from recycled paper for 60 years, but only bothered to tell anyone within the last [...]
Tags: environmental commitment·green marketing·recycled paper
Is It Time for the “Elm Street Economy?”
January 5th, 2010 · No Comments · Abundance and Prosperity, Energy & Sustainability, People Helping People, Uncategorized
It must have been somewhere around 1986, in the early days of my business, that I first encountered the work of Paul and Sarah Edwards, gurus to the home-based business sector that was just beginning to take off back then. I’ve been home-based since I founded my company in 1981, so their message resonated.
I’ve been [...]
Tags: elm street economy·home-based business·paul and sarah edwards·self-sufficiency·sustainability
The Dawn of Eco-Chic?
December 15th, 2009 · 4 Comments · Energy & Sustainability, Entrepreneurship
I love the concept of EcoStiletto.com that you can be super-Green and also super-fashionable. The site name, of course, is taken from stiletto heels.
I will not win any prizes from the fashionistas myself (and it’s really ironic that I’m writing about fashion today), but I’m delighted to see sites springing up that reinforce this duality: [...]
Green Press Initiative Reports Publishers with 50% of US Market Now Have Environmental Commitments
December 1st, 2009 · 3 Comments · Energy & Sustainability, Publishing
Some good news for a change, although their statistic is somewhat misleading: 50% of market share is a looooong way from 50% of publishers. Which is why I changed it in the headline.
Anyway, here’s the press release, in full:
Book Industry Reaches Significant Environmental Milestone
Nov 30, 2009: New York Today, the U.S. [...]
Tags: book publishers·environmental commitments·green press initiative
World Wildlife Fund Teleseminar on Climate Change/Corporate Partnerships
November 13th, 2009 · 3 Comments · Energy & Sustainability
I received the following letter to the editor about the good work 22 corporations are doing, partnering with WWF on climate change and offering a teleseminar November 18. I haven’t checked into it other than to visit the link. Not the sort of thing I usually run, but something about this just felt very sincere.
Thanks [...]
Tags: climate change·JohnsonDiversey·LEED·World Wildlife Fund
