The next step is to take these categories and make them specific and actionable, and really appeal to the self-interest of those listening.
Entries Tagged as 'Energy & Sustainability'
How to Talk Green with Anti-Environmentalists
October 18th, 2010 · 3 Comments · Energy & Sustainability, Green Marketing, Marketing Techniques and Philosophies
Water is an Environmental Justice Issue #blogactionday
October 15th, 2010 · Comments Off · Energy & Sustainability, People Helping People, Personal Social/Environmental Responsibility, poverty, Social and Economic Justice
Today is another Blog Action Day for social justice, and today’s topic is water. My slant on this, as someone who writes about environmental issues, is that access to clean, safe water is both an environmental and a justice issue. And that the easiest way to promote safe, clean water around the world is for [...]
Tags: Blog Action Day·bottled water·conserving water·vegetarianism·water access·water conservation
Interesting National Geographic Article on Food Foraging
September 19th, 2010 · 2 Comments · Abundance and Prosperity, Energy & Sustainability
I tried to make this comment directly on the article, at http://blogs.nationalgeographic.com/blogs/thegreenguide/2010/09/urban-foragers-cropping-up-in.html. It wouldn’t take, and I’m not one to waste a good comment. I’m a long-time forager. Just today, I was checking on the Russian olives in my neighborhood (an invasive that I find quite tasty). I’ve picked plenty of wild raspberries and blueberries, [...]
How a Solar Stimulus Could Get Us OFF Fossil and Nuclear
September 19th, 2010 · 1 Comment · Energy & Sustainability
Lovins points out that if you insulate so well that you don’t need a furnace or air conditioner, the payback is far greater, “because you also save their capital cost—which conventional engineering design calculations, oddly, don’t count.”
Tags: amory lovins·deep green retrofit·energy conservation·Guerrilla Marketing Goes Green·rocky mountain institute
Transition Towns
September 17th, 2010 · 4 Comments · Abundance and Prosperity, Energy & Sustainability, People Helping People
may be one of our best hopes for avoiding catastrophic climate change (on which the window is getting smaller) and the great hardship of massive price shocks on all the things based in fossil fuels—which is pretty much everything.
Tags: hadley massachusetts·kinsale ireland·totnes uk·transition towns
Slicing the Green Pie: How to Segment in the Green Market
September 7th, 2010 · Comments Off · Demographics/Psychographics, Diversity, Energy & Sustainability, Marketing Techniques and Philosophies
Would you use the same marketing strategy to sell a Lexus and a Smart car? I certainly hope not! Market segmentation, and then marketing differently to those different segments, is a pillar of marketing strategy and has been for more than 100 years. And in our technological era, it’s so easy to do, you’d be a fool to try any kind of one-size-fits-all marketing.
This is equally true in any sector of the Green market.
Tags: b2b marketing·b2c marketing·green market·lexus·market segmentation·smart car
Why Do We Need Specifically GREEN Marketing?
September 2nd, 2010 · 2 Comments · Corporate Social Responsibility, Energy & Sustainability, Marketing Techniques and Philosophies
The latest research proves the need. In a wonderful article for Sustainable Life Media, “Measuring the Value of CSR Communications,” Perry Goldschein notes that “80% of consumers had no idea that sustainability leaders (e.g., HP, Intel, Cisco, Unilever) were participating in any sustainability practices at all.” If the sustainability efforts of these leading companies are [...]
Dilbert’s Scott Adams Builds a Green Home #blogboost
August 23rd, 2010 · 1 Comment · Energy & Sustainability, Shel's Personal Life, Uncategorized
If you think we in the Green movement tend to take ourselves waaaay too seriously, here’s a bit of comic relief. Dilbert creator Scott Adams describes with excruciating humor all the missteps in building a Green home. I can relate. In my own Greener home adventures, we’ve discovered… Solar panels without hinges cost A LOT [...]
Tags: dilbert·geothermal heat·scott adams·solar hot water·solar photovoltaic PV
Half-Measures on Green and Accessible
October 2nd, 2010 · 5 Comments · Corporate Social Responsibility, Energy & Sustainability, General Commentary
Back to back, I saw two instances of organizations making a good step forward, but stopping half-way. Why do they stop there? I’m in New York because I spoke at a conference today, at the Sheraton on 7th Avenue at 53rd. So of course, I took the E train from where I’m staying in Queens [...]
[Read more →]
Tags: