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Entries Tagged as 'Energy & Sustainability'

How to Talk Green with Anti-Environmentalists

October 18th, 2010 · 3 Comments · Energy & Sustainability, Green Marketing, Marketing Techniques and Philosophies

The next step is to take these categories and make them specific and actionable, and really appeal to the self-interest of those listening.

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Water is an Environmental Justice Issue #blogactionday

October 15th, 2010 · Comments Off · Energy & Sustainability, People Helping People, Personal Social/Environmental Responsibility, poverty, Social and Economic Justice


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Half-Measures on Green and Accessible

October 2nd, 2010 · 5 Comments · Corporate Social Responsibility, Energy & Sustainability, General Commentary


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Interesting National Geographic Article on Food Foraging

September 19th, 2010 · 2 Comments · Abundance and Prosperity, Energy & Sustainability


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How a Solar Stimulus Could Get Us OFF Fossil and Nuclear

September 19th, 2010 · 1 Comment · Energy & Sustainability

Lovins points out that if you insulate so well that you don’t need a furnace or air conditioner, the payback is far greater, “because you also save their capital cost—which conventional engineering design calculations, oddly, don’t count.”

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Transition Towns

September 17th, 2010 · 4 Comments · Abundance and Prosperity, Energy & Sustainability, People Helping People

may be one of our best hopes for avoiding catastrophic climate change (on which the window is getting smaller) and the great hardship of massive price shocks on all the things based in fossil fuels—which is pretty much everything.

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Hey, Barack, When Do We Get the SOLAR Stimulus?

September 8th, 2010 · 2 Comments · Abundance and Prosperity, Energy & Sustainability, Entrepreneurship


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Slicing the Green Pie: How to Segment in the Green Market

September 7th, 2010 · Comments Off · Demographics/Psychographics, Diversity, Energy & Sustainability, Marketing Techniques and Philosophies

Would you use the same marketing strategy to sell a Lexus and a Smart car? I certainly hope not! Market segmentation, and then marketing differently to those different segments, is a pillar of marketing strategy and has been for more than 100 years. And in our technological era, it’s so easy to do, you’d be a fool to try any kind of one-size-fits-all marketing.

This is equally true in any sector of the Green market.

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Why Do We Need Specifically GREEN Marketing?

September 2nd, 2010 · 2 Comments · Corporate Social Responsibility, Energy & Sustainability, Marketing Techniques and Philosophies


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Dilbert’s Scott Adams Builds a Green Home #blogboost

August 23rd, 2010 · 1 Comment · Energy & Sustainability, Shel's Personal Life, Uncategorized


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