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Entries Tagged as 'Energy & Sustainability'

How to Talk Green with Anti-Environmentalists

October 18th, 2010 · 3 Comments · Energy & Sustainability, Green Marketing, Marketing Techniques and Philosophies

The next step is to take these categories and make them specific and actionable, and really appeal to the self-interest of those listening.

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Water is an Environmental Justice Issue #blogactionday

October 15th, 2010 · Comments Off · Energy & Sustainability, People Helping People, Personal Social/Environmental Responsibility, poverty, Social and Economic Justice

Today is another Blog Action Day for social justice, and today’s topic is water. My slant on this, as someone who writes about environmental issues, is that access to clean, safe water is both an environmental and a justice issue. And that the easiest way to promote safe, clean water around the world is for [...]

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Half-Measures on Green and Accessible

October 2nd, 2010 · 5 Comments · Corporate Social Responsibility, Energy & Sustainability, General Commentary

Back to back, I saw two instances of organizations making a good step forward, but stopping half-way. Why do they stop there? I’m in New York because I spoke at a conference today, at the Sheraton on 7th Avenue at 53rd. So of course, I took the E train from where I’m staying in Queens [...]

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Interesting National Geographic Article on Food Foraging

September 19th, 2010 · 2 Comments · Abundance and Prosperity, Energy & Sustainability

I tried to make this comment directly on the article, at It wouldn’t take, and I’m not one to waste a good comment. I’m a long-time forager. Just today, I was checking on the Russian olives in my neighborhood (an invasive that I find quite tasty). I’ve picked plenty of wild raspberries and blueberries, [...]

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How a Solar Stimulus Could Get Us OFF Fossil and Nuclear

September 19th, 2010 · 1 Comment · Energy & Sustainability

Lovins points out that if you insulate so well that you don’t need a furnace or air conditioner, the payback is far greater, “because you also save their capital cost—which conventional engineering design calculations, oddly, don’t count.”

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Transition Towns

September 17th, 2010 · 4 Comments · Abundance and Prosperity, Energy & Sustainability, People Helping People

may be one of our best hopes for avoiding catastrophic climate change (on which the window is getting smaller) and the great hardship of massive price shocks on all the things based in fossil fuels—which is pretty much everything.

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Hey, Barack, When Do We Get the SOLAR Stimulus?

September 8th, 2010 · 2 Comments · Abundance and Prosperity, Energy & Sustainability, Entrepreneurship

The latest stimulus proposal, announced this week by Barack Obama, will put $50 billion into the hopper for improvements to “the nation’s roads, railways and runways,” as the Associated Press story alliteratively noted. And certainly, those improvements are needed. Europeans and east Asians laugh openly at our rail system. Our roads and bridges need shoring [...]

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Slicing the Green Pie: How to Segment in the Green Market

September 7th, 2010 · Comments Off · Demographics/Psychographics, Diversity, Energy & Sustainability, Marketing Techniques and Philosophies

Would you use the same marketing strategy to sell a Lexus and a Smart car? I certainly hope not! Market segmentation, and then marketing differently to those different segments, is a pillar of marketing strategy and has been for more than 100 years. And in our technological era, it’s so easy to do, you’d be a fool to try any kind of one-size-fits-all marketing.

This is equally true in any sector of the Green market.

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Why Do We Need Specifically GREEN Marketing?

September 2nd, 2010 · 2 Comments · Corporate Social Responsibility, Energy & Sustainability, Marketing Techniques and Philosophies

The latest research proves the need. In a wonderful article for Sustainable Life Media, “Measuring the Value of CSR Communications,” Perry Goldschein notes that “80% of consumers had no idea that sustainability leaders (e.g., HP, Intel, Cisco, Unilever) were participating in any sustainability practices at all.” If the sustainability efforts of these leading companies are [...]

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Dilbert’s Scott Adams Builds a Green Home #blogboost

August 23rd, 2010 · 1 Comment · Energy & Sustainability, Shel's Personal Life, Uncategorized

If you think we in the Green movement tend to take ourselves waaaay too seriously, here’s a bit of comic relief. Dilbert creator Scott Adams describes with excruciating humor all the missteps in building a Green home. I can relate. In my own Greener home adventures, we’ve discovered… Solar panels without hinges cost A LOT [...]

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