Entries Tagged as 'Diversity'
September 7th, 2010 · Comments Off · Demographics/Psychographics, Diversity, Energy & Sustainability, Marketing Techniques and Philosophies
Would you use the same marketing strategy to sell a Lexus and a Smart car? I certainly hope not! Market segmentation, and then marketing differently to those different segments, is a pillar of marketing strategy and has been for more than 100 years. And in our technological era, it’s so easy to do, you’d be a fool to try any kind of one-size-fits-all marketing.
This is equally true in any sector of the Green market.
August 28th, 2010 · 7 Comments · censorship, Democracy, Diversity, Peace and War, propaganda, Protests and Crackdowns, Shel's Personal Life
I think Beck and Palin are despicable. I also think they have every right to hold their gathering of the lunatic fringe. And I’m aware that I’ve taken plenty of stands over my career for which others would paint me as “lunatic fringe.” Some of them are now mainstream, such as aiming for zero waste, repurposing rooftop space into food and energy collectors, and getting the heck off fossil and nuclear power sources—but they sure weren’t 30 or 40 years ago. I would not have granted then, and don’t grant now, the right of others to tell me how to think, and I don’t claim that same privilege against others whom I disagree with. The right to try to convince them, certainly—but NEVER to dictate what is or is not acceptable thought.
I remember holding a lone protest in front of the local courthouse when the U.S. bombed Lybia. The first day, I got a lot of middle fingers and angry shouts.
August 10th, 2010 · 1 Comment · censorship, Diversity, Ethics in Government, General Commentary, Politics, propaganda
The ruling that e-readers are out of compliance with ADA is the typical heavy-handed over-response of large government entities. No malfeasance, just bureaucratic inability to see past a one-size-fits-all solution.
July 22nd, 2010 · 1 Comment · Diversity, Ethics in Government, language, Media Ethics, Politics, propaganda
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