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Entries Tagged as 'Demographics/Psychographics'

Slicing the Green Pie: How to Segment in the Green Market

September 7th, 2010 · Comments Off · Demographics/Psychographics, Diversity, Energy & Sustainability, Marketing Techniques and Philosophies

Would you use the same marketing strategy to sell a Lexus and a Smart car? I certainly hope not! Market segmentation, and then marketing differently to those different segments, is a pillar of marketing strategy and has been for more than 100 years. And in our technological era, it’s so easy to do, you’d be a fool to try any kind of one-size-fits-all marketing.

This is equally true in any sector of the Green market.

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Starbucks as Ad Network/Social Media? OMG #blogboost

August 25th, 2010 · 7 Comments · Demographics/Psychographics, Marketing Trends/News, Web 2.0/Social Media

The article posits that Starbucks is working to reposition itself as an in-store information portal, with all sorts of goodies available to those who go to the stores and log on to its network—and that ads on this network could become the premier place to reach certain consumers, as well as the favored online community that could displace Facebook in our affections…
I’m not sure it’s going to unfold exactly as they see it, but I suspect pieces of it will play out that way. That’s a future that leaves me with more than a little discomfort. It’s like a vertical and horizontal integration of the mind similar to, say, General Motors’ vertical and horizontal integration of the car market starting at least in the 1930s. I don’t like to see so much energy concentrated in one company, whether it’s GM, Google, or Starbucks.

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Why Set Up Public Transit to Fail? #blogboost

August 22nd, 2010 · 4 Comments · Demographics/Psychographics, Energy & Sustainability, Shel's Personal Life, travel

I’m a lifelong fan and USER of public transportation. Growing up in New York City, I was eight years old when I switched from the school bus to the public bus—and that was with a transfer. I’ll often take buses instead of driving to Boston or New York (and I’ve actually booked Amtrak for my next trip to Washington). When I travel out of my area, I rarely rent a car unless the destination city is the start of an extended driving trip. If I’m just staying locally, I use buses, trams and subways (and the occasional taxi.

There’s a local bus that runs past my house. But even though I’m a public transit guy, I’ve lived here 12 years and have never taken it. Why?

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A Brilliant Ad for CSR…A Puzzling Call to Action

August 1st, 2010 · 6 Comments · Advertising, Corporate Social Responsibility, Demographics/Psychographics, Marketing Techniques and Philosophies, People Helping People, poverty, Social and Economic Justice

I got the message that it’s my job to make a difference in the world, no matter what I happen to wear.

Now, I confess—As an entrepreneur motivated more by creating social and environmental change than by making a monetary fortune, I am exactly who this ad is directed at. And I was fascinated. I took the rare step of typing in the link that was displayed on the video to find out more

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Temporarily Able-Bodied (BloggersUnite: Empowering People With Disabilities)

July 24th, 2010 · 2 Comments · Demographics/Psychographics, Diversity, Social and Economic Justice


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John Reese & Tony Robbins Analyze Reese’s First Million-Dollar Day

August 29th, 2009 · 5 Comments · Abundance and Prosperity, Demographics/Psychographics, Marketing Techniques and Philosophies


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Mashable: Whole Foods Boycott Impacts Brand’s Reputation

August 25th, 2009 · 2 Comments · Demographics/Psychographics, General Commentary, Marketing Techniques and Philosophies

Does this mean that CEOs shouldn’t be vocal in expressing their opinions on issues of the day?

Not at all. To me, it indicates that CEOs should choose businesses where their key demographic is in alignment with their values.

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