Normally, I stay far away from all the get-rich-quick stuff. But I remember when copywriter John Reese became the first Internet marketer to (at least publicly) break the million-dollar-in-one-day barrier.
In fact, I remember thinking at the time, oh, for goodness sake, you want us to buy into your product launch so you can set a [...]
Entries Tagged as 'Demographics/Psychographics'
John Reese & Tony Robbins Analyze Reese’s First Million-Dollar Day
August 29th, 2009 · 3 Comments · Abundance and Prosperity, Demographics/Psychographics, Marketing Techniques and Philosophies
Tags: anthony tony robbins·john reese·make a million dollars·million dollar day
Mashable: Whole Foods Boycott Impacts Brand’s Reputation
August 25th, 2009 · 1 Comment · Demographics/Psychographics, General Commentary, Marketing Techniques and Philosophies
Does this mean that CEOs shouldn’t be vocal in expressing their opinions on issues of the day?
Not at all. To me, it indicates that CEOs should choose businesses where their key demographic is in alignment with their values.
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Tags: brand management·corporate reputation·john mackey·values·wall street journal·whole foods boycott