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Essentially, the term Fair Trade refers to the following business model: companies pay craftsmen and farmers in developing countries an increased wage for goods that are traditionally produced in that region. These goods are produced with an eye to minimal environmental impact. Examples of Fair Trade goods are: bananas, honey, cotton, wine, handcrafts, coffee, sugar, and tea. As of 2008, the annual amount of revenue generated by Fair Trade goods amounted to approximately US$4.08 billion worldwide.
While the popularity of Fair Trade goods is almost certainly a byproduct of good intentions on the part of consumers, is there a downside to the Fair Trade industry?
I got the message that it’s my job to make a difference in the world, no matter what I happen to wear.
Now, I confess—As an entrepreneur motivated more by creating social and environmental change than by making a monetary fortune, I am exactly who this ad is directed at. And I was fascinated. I took the rare step of typing in the link that was displayed on the video to find out more
Personal commitment to reduce energy consumption, water use, and waste generation in your own life, expressed through one or more of the following, documentable on request
Name: Shel Horowitz
Location: Hadley, Massachusetts, United States
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
Publishing: Technical Aspects