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Entries Tagged as 'Corporate Social Responsibility'

Half-Measures on Green and Accessible

October 2nd, 2010 · 5 Comments · Corporate Social Responsibility, Energy & Sustainability, General Commentary


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Why Do We Need Specifically GREEN Marketing?

September 2nd, 2010 · 2 Comments · Corporate Social Responsibility, Energy & Sustainability, Marketing Techniques and Philosophies


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Marketing Honesty: Is Fair Trade Really a Fair Deal?

August 7th, 2010 · 7 Comments · Abundance and Prosperity, Corporate Social Responsibility, Marketing Techniques and Philosophies, poverty, Social and Economic Justice

Essentially, the term Fair Trade refers to the following business model: companies pay craftsmen and farmers in developing countries an increased wage for goods that are traditionally produced in that region. These goods are produced with an eye to minimal environmental impact. Examples of Fair Trade goods are: bananas, honey, cotton, wine, handcrafts, coffee, sugar, and tea. As of 2008, the annual amount of revenue generated by Fair Trade goods amounted to approximately US$4.08 billion worldwide.

While the popularity of Fair Trade goods is almost certainly a byproduct of good intentions on the part of consumers, is there a downside to the Fair Trade industry?

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Launching a trade association for Green marketers: Your chance to be involved

August 5th, 2010 · 3 Comments · Corporate Social Responsibility, Energy & Sustainability, International Association of Green Marketers


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A Brilliant Ad for CSR…A Puzzling Call to Action

August 1st, 2010 · 6 Comments · Advertising, Corporate Social Responsibility, Demographics/Psychographics, Marketing Techniques and Philosophies, People Helping People, poverty, Social and Economic Justice

I got the message that it’s my job to make a difference in the world, no matter what I happen to wear.

Now, I confess—As an entrepreneur motivated more by creating social and environmental change than by making a monetary fortune, I am exactly who this ad is directed at. And I was fascinated. I took the rare step of typing in the link that was displayed on the video to find out more

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Ethics Considerations for Membership in a Green Marketers Association, Part 2: Behavior

June 27th, 2010 · 1 Comment · Corporate Social Responsibility, Energy & Sustainability, International Association of Green Marketers

Personal commitment to reduce energy consumption, water use, and waste generation in your own life, expressed through one or more of the following, documentable on request

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