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Yesterday, I was listening to an interview with a very smart-sounding marketing copywriter. It was all about trust, integrity–the stuff I talk about in this blog, in my award-winning book, Principled Profit: Marketing That Puts People First, and in my ethics newsletter. Thinking that this was someone I needed to know, and thinking about all [...]
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Well, maybe he knows something I don’t. I wasn’t moved to leave my name of the squeeze page at the end, but if that copy in the e-mail blast is to believed, better than 4 out of 5 visitors do leave their names.
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Mark Joyner has deservedly enjoyed a reputation as one of the online world’s most creative and successful marketers, going back many years. He and I have become Internet friends after he bought a copy of Principled Profit: Marketing That Puts People First over my website and I responded with a personal note. Now Mark is [...]
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I was so intrigued by the title of the free report: “Buy Now! How To Get Customers Ordering So Fast Your Bank Account May End Up With a Speeding Ticket” that I had to click on over.
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
Marshall: “40 of the Last 2″
February 8th, 2008 · Comments Off · Abundance and Prosperity, Copywriting, General Commentary, media-general
As a copywriter, I love a good turn of phrase that makes you rethink your reality. It’s why I’m a fan of people like Sam Horn, author of books like ConZentrate, Tongue Fu!®, and Take the Bully by the Horns. It’s why I’ve written press releases with headlines like “It’s 10 O’Clock–Do You Know Where [...]
[Read more →]
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