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Entries Tagged as 'Copywriting'

Good Marketing Is Good Business (Guest Post by Jim Kukral)

July 6th, 2010 · 3 Comments · Advertising, Copywriting, language, Marketing Techniques and Philosophies, propaganda


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Worst Bit of Corporate Gobbledygook of the Day

June 18th, 2009 · 10 Comments · Copywriting, Energy & Sustainability, language, Uncategorized


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Voice, Message, and Audience–Context is Crucial

May 12th, 2009 · 2 Comments · Advertising, Copywriting, Energy & Sustainability, Marketing Techniques and Philosophies


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Don’t be a “Jargon Jrip”

November 23rd, 2008 · 3 Comments · Copywriting, Marketing Techniques and Philosophies


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Maybe Sex Doesn’t Sell as Much as We Thought It Does

November 3rd, 2008 · Comments Off · Advertising, Copywriting, Marketing Techniques and Philosophies


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Makepeace: Emotion + Rational = Sale

August 22nd, 2008 · 3 Comments · Copywriting, Marketing Techniques and Philosophies


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Airplane Food Policy and Packaging Idiocy

May 31st, 2008 · Comments Off · Copywriting, Other, Shel's Personal Life


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Flow Testing: An Alternative to the Alternative?

April 27th, 2008 · Comments Off · Copywriting, Marketing Techniques and Philosophies


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Brief, Wonderful Article on Using Emotion in Copywrting

March 28th, 2008 · Comments Off · Copywriting


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Don’t Waste Your Money on Marketing Like This

March 10th, 2008 · 3 Comments · Copywriting, Marketing Techniques and Philosophies


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