Entries Tagged as 'Business Ethics'
Personally, I go into the online world with the expectation that there is no privacy. And therefore the specific changes don’t bother me over-much. But as someone who writes about ethics, I have a problem with obtaining consent for one restricted set of behaviors and then wildly expanding it while requiring opt-out (and difficult opt-out at that) rather than opt-in. It’s nothing more than an electronic form of bait-and-switch–something I find unethical and in fact argue against in my latest book on business ethics, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson).
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Tags: apple computer·bait-and-switch·facebook privacy·google·Guerrilla Marketing Goes Green·Jay Conrad Levinson·mark zuckerberg·san francisco chronicle·tim o'reilly·user bill of rights
It’s really hard to imagine that anyone could take seriously the nonsense—make that the total falsehoods—spewed by the likes of Rush Limbaugh and Glenn Beck. It would make for good humor, except that people believe these shameless harlots who have dedicated their lives to the service of corporate greed and gratuitous attacks on progressives (or [...]
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Tags: bp·gulf oil spill·Rush Limbaugh·umwa·united mine workers of america
And yet, this whole coterie of Goldman Sachs executives went on and on about their lack of regret (never mind remorse). It’ll be a long time before I trust them to give ME any investment advice!
One thing I don’t see anyone else picking up on is the possible implication of Former Goldman CEO/former Treasury Secretary Hank Paulson. Here’s an excerpt from the link above (it goes backward, from bottom to top):
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Tags: goldman sachs·senate hearings·senator clair mccaskill·senator john ensign
Rule Number One of my approach to marketing is to treat the customer right. As I say in my books, it’s far cheaper to bring back an existing customer than to have to go out and recruit a new one. And even in the following case, where there is no likelihood of a repeat purchase, [...]
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Tags: customer retention·customer service·returns policies
My friend Denise O’Berry is running a contest for the best advice to new entrepreneurs. I don’t have much use for the prize (a year of blog hosting at Network Solutions–I’m happy hosting my own blog), but it felt like a fun and seasonal thing to do. Here’s what I posted: 1. Be as helpful [...]
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Tags: entrepreneurship advice
Here’s a depressing article that says today’s teens think they have to lie and cheat their way to success. Sorry—I’m not buying it! Call me naive, but I’m the parent of both a teenage boy and a bit-past-teenaged girl. Among their friends, I see a delightfully high awareness about the importance of an ethical, socially [...]
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Tags: ethics·josephson ethics institute·teens lying
While visiting Minneapolis, I took in the opening day of the new Ben Franklin exhibit at the Minnesota History Center in downtown Saint Paul. I’ve long ben a Franklin fan. To me, his far-reaching curiosity, big-picture viewpoint, multiple interests, creativity, willingness to question authority and even make fun of it, media and persuasion skills, dedication [...]
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Tags: abolitionism·Ben Franklin·Benjamin Franklin·contradictions·diplomacy·ethics·invention·morality·science·slavery
What motivated you to organize this conference? You could say this was an alignment of some stars that had been orbiting for quite awhile. First, social responsibility (or sustainability, corporate citizenship and green) is a topic I’m very interested in, going back to when I was Manager of Environmental & Safety Communication at John Deere [...]
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Tags: global virtual summit·john gerstner·New Models of Social Responsibility·november 5 2009·november 9 2009
Guest post by Elizabeth Johnson I was very proud of the notebook computer I had purchased a year ago; in my mind, I felt I had secured a good deal and that it was value for money. The only flaw (if you could call it that) was that it came with the Norton Antivirus security [...]
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Respect your prospect’s intelligence! It’s one of the points I make repeatedly in Principled Profit: Marketing That Puts People First–and with good reason. To succeed in business, you need long-term relationships. And you don’t get them by insulting people. I could list bad-practice examples from now until the end of time. Every once in a [...]
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