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All deep-sea offshore drilling needs to be shut down until the appropriate safety measures are in place so that Deepwater Horizon is not repeated. It’s a lot harder to put the genie back in the bottle than to keep it in to begin with.
What about a tougher case? Suppose someone has been involved with the sustainability initiatives over at BP (a company that actually at one point was fairly well regarded by mainstream environmentalists)? Some kind of arbitration system will be needed to determine who qualifies and who does not. Any ideas for how to set that up?
Membership in the International Association of Eco-Conscious Marketers will not be open to anyone who claims to be Green. To provide value in the membership, members need to pass both accomplishment-based standards (employment, education/training, and/or volunteer work) and behavioral screens. We’ll talk about accomplishments today, and screens tomorrow
Here are some I’m thinking about: