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in true “social proof” fashion–this is why search engines are less important than they used to be–I followed a link from Joan Stewart’s excellent Publicity Hound, which I’ve been reading since she interviewed me many years ago, to a long article by Howard Owens on bringing non-wired journalists up to speed, and he had a link to Publish2.
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What especially interests me is the way I found him. I participate fairly passively on several Web 2.0 social networking sites. This morning, I logged onto Plaxo and found that someone in one of my groups had posted a link
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
