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I have always found Ann Coulter’s blend of racism, homophobia, and general bitchiness extremely distasteful. Proof, if you will (along with Bill O’Reilly), that good looks and brains are not enough; a certain degree of compassion is necessary as well. And that’s sorely lacking here. Coulter’s latest crazy idea is that Jews need to be [...]
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Both as someone who loves a good yarn and someone who writes regularly about ethics both in my blog and in my award-winning sixth book, Principled Profit: Marketing That Puts People First, I want to talk for a minute about Harry Potter and the Deathly Hallows. There’s so much I could say about this latest [...]
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We have close friends who moved last year from California to New Zealand, because they were concerned about the growing rightward drift in the US–even though they lived in one of the most liberal cities in the whole country. Well, my wife and I saw “Sicko,” the other night: Michael Moore’s movie about the healthcare [...]
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This is the first viral video I’m linking from in a year and a half dong this blog. A film that morphs the faces of women from great paintings throughout history. Of course, the marketing implications of viral travel of humor or inspiration over the Net have been known for a while–but this one made [...]
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In three days at Book Expo America, I saw one technology that could really alter the world…FedEx, DHL, UPS, USPS, and all the other courier services need to know that the real business they are in at least as much about transporting signatures as in transporting large documents…
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Ever been to a rock concert where the merchandise sales tables has more books than CDs? I went to one Friday night in New York: the literary all-star band called the Rock-Bottom Remainders (a remainder, in the publishing world, is a book that the publisher gives up on and sells at a deep discount–these are [...]
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This blog may be pretty quiet for the next several days, unless I get a chance to post from the show–but with all the appointments I have, I doubt I’ll have time. One of the interviews I’ve got scheduled is with the founding president of Viacom. He’s pitching his new book, of course, but I [...]
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OK, so in December, I turned 50–and since I love discounts, of course I sent in my $7.50 to join the AARP (used to stand for American Association of Retired persons, I believe). Well, I was looking at the organization’s magazine today and I was astonished by the lineup for the fall conference in Boston, [...]
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Guy Kawasaki reviews Founders at Work: Stories of Startups’ Early Days–and quotes some wonderful anecdotes from some of the biiig tech startups (Yahoo, Hotmail, etc.) What a hoot–even if he can’t spell “chutzpah” (he thinks it’s “hootspah”) As an early Mac adopter, I’ve been following Kawasaki since 1984, and enjoyed “The Macintosh Way” back in [...]
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
Wonderfully Scathing Attack on “Jargonauts”
November 17th, 2007 · 1 Comment · Arts & Entertainment, General Commentary
Jargonaut: noun: someone who expresses him or herself in meaningless babble. Word invented by Shel Horowitz (that’s me) as I commented on Drayton Bird’s Bird Droppings blog.
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