Guest post by By Melissa M Williams, Author of Iggy the Iguana

Have you ever been afraid to start something new because you didn’t know what to expect? Maybe everyone will be different than you? Doing something new and out of our comfort zone can definitely develop a person, well in this case, an Iguana’s personality!

Iggy the Iguana is a story about a young iguana boy starting his first day at a new school. It doesn’t seem too bad, until you find out that he has to change from a private “All-Lizard” school out in the suburbs to a public “All-Animal” school located in the heart of the city in Houston, Texas. Diversity and acceptance has the power to change Iggy from being a timid and insecure iguana to a confident and understanding reptile.

Turtles can’t take off their shells … not even if they have a bad back. Cats have to shave off their hair if they want to play baseball outside in the summertime. Who knew! Bullfrogs from New York don’t always come across as friendly, so maybe you should get to know them a little better. Newborn puppies don’t always look like cute little dogs at birth, so don’t mistake them as aliens. Box shell turtles can’t swim, so why is the one Iggy meets determined to surf one day? Just because the mouse from Spain doesn’t talk very much, doesn’t mean he can’t speak English … maybe he has more to say if you just ask. It’s hard for Iggy to believe that if he didn’t meet all of these different animals in fourth grade, he would have missed out on so much knowledge and excitement. Iggy went from being shy and reserved to being inquisitive and open-minded. Experiences with those who are not alike help a lizard, like Iggy, become a more well-rounded individual, once he realizes his way of doing things is not the only way in the world. Iggy also got to teach the other animals a thing or two about being a lizard! When we accept others and find ways to relate on a whole new level, our own self-acceptance emerges too. Just think, if we were all the same, life would be pretty dull.

Iggy’s story doesn’t just teach that diversity on the outside is interesting, but diversity on the inside matters too. Not everyone’s family upbringing or structure is the same. Many of the animals in Iggy the Iguana didn’t come from the same type of family as Iggy. These eye-opening realizations help Iggy become more empathetic and understanding. The true value of friendship is addressed as Iggy makes lasting relationships with his new friends.

Iggy the Iguana – Iggy the Iguana is the first book in the Iggy Chapter Book Series for ages 7 to 11. The story focuses on the major themes of acceptance, friendship, and diversity while Iggy starts a brand new school. The transition from a private “all-lizard” school to a public “all-animal” school is eye opening, as Iggy soon accepts that just because other animals are different doesn’t mean they can’t be your friends. By the end of Iggy’s 4th grade year, he realizes that changing schools was the best move he could have ever made!
Melissa M. Williams is an advocate for literacy and creativity in children. Her children’s chapter books were inspired by real life experiences with childhood pets she owned while growing up in Houston, Texas. While finishing her Master’s degree in Professional Counseling, Melissa started substitute teaching for elementary schools in order to understand the daily life of her young audience. The students helped her create relatable and realistic stories while including lessons, values and acceptance within the story-line. In addition to writing, Melissa spends most of the school year speaking to students about her own journey as an author and the process of creative writing, while encouraging each student to think outside the box, follow their inner passion, and write their own stories.
Win the Iggy the Iguana Give Away! Including the Newly Released Items in Iggy Collection, Snap Shell the Turtle (Plush Doll), Iggy Collector’s Baseball Cards, and The Read3Zero T-Shirt … supporting the fight against illiteracy 30 minutes at a time. Be our most active visitor during the tour for a chance to win this Iggy Collection — the tour schedule is posted at http://virtualblogtour.blogspot.com/2010/01/iggy-iguana-and-melissa-m-williams-tour.html to make it easy for you to visit and comment. To learn more about Iggy and Melissa Williams – visit www.iggytheiguana.com.

Writing For Young Children About Complex Social Issues: A Diversity Author Shares Her Perspective is a post from: Principled Profit

For the last 28 years, I’ve lived in or just outside Northampton, Massachusetts. About ten years ago, Northampton established the position of City Poet Laureate, with a two-year term. Until two years ago, the post was mostly ceremonial. The official poet would occasionally show up and read a poem to mark some event or other, but kept a low profile.

Then Lesléa Newman was chosen for the post. She used her entire two years to work as a catalyst to bring poetry to the people–and the people to poetry. She organized event after event, and brought formidable community organizing skills into the task of making poetry relevant to every generation.

Among her accomplishments:

The list could go on and on. Newman has been a dynamo and an inspiration. Perhaps this is not surprising from a woman whose 57 published books (!) have included such groundbreaking material as Heather Has Two Mommies (possibly the first lesbian-friendly children’s book to get wide circulation, Letter to Harvey Milk, and one of the first novels about bulemia.

In the United State, we tend to be uncomfortable with intellectuals. People who pride themselves on their lack of knowledge of the world around them actually do grow up to be President (GW Bush) and run for Vice President (Palin). When we do elect a leader who’s an intellectual, like Barack Obama or Bill Clinton, it’s because they disguise it well, and we see pictures of them doing “man of the people” activities like chowing down burgers at McDonald’s (Clinton) or taking his kids to the bumper cars at a fair (Obama). I think the last prominent US leader who was not afraid to show himself as an intellectual may have been Franklin Roosevelt.

Other countries treasure their artists, and especially their dissident artists. The first president of free Senegal was the poet Leopold Senghor; in the Czech Republic, it was the playwright Václav Havel. In the United States, yes, we’ve had a number of Presidents who’d written books before taking the office, including both JFK and Nixon as well as Obama (and his former opponent Hillary Clinton)–but these people were already in public life when they wrote their books. Outside of the movies, which gave us Reagan, Schwarzenegger, and even former Carmel, California mayor Clint Eastwood, it’s hard to think of major US policy makers who really came up out of the arts.

We’ve had plenty of dissident artists, some of them even pretty famous (Bob Dylan, Pete Seeger, Ani DiFranco). But while art can shape people’s movements, as protest folk and protest rock helped to solidify protests against segregation, the Vietnam War and nuclear weapons, it doesn’t seem to shape policy. And in many cases, we find that the dissidents who achieve fame are quieter about their dissent, at least until they’ve already achieved fame (classic example: John Lennon, who did become quite visible in the peace movement after moving to New York). Not too many people stop to analyze the working-class-hero lyrics of Bruce Springsteen and find the progressive values underneath, because it’s cloaked in something that looks superficially like a right-wing version of patriotism. But get down-and-dirty with the lyrics of “Born in the USA”, and you’ll see it’s about a Vietnam vet who went into the army because he grew up in a depressed town, couldn’t find work, and got into trouble–and then after his hitch still can’t find a job.

Hey, Bruce, ever thought about running for office?

Poetry as an Organizing Tool? Oh , Yeah! is a post from: Principled Profit

If the marketing team had to develop the stop sign. Props to my good buddy Peter Shankman of shankman.com and helpareporter.com for turning me on to this – he’s got it posted on his home page at the moment.

http://view.break.com/542649

Funniest Send-Up of Marketing Ever is a post from: Principled Profit

By Shel Horowitz

I’ve been wanting to see the Dixie Chicks movie “Shut Up and Sing” since I saw a trailer for it about a year ago. Last night, we watched it on video.

It tells a gripping story about free speech and repression that started on the eve of U.S. invasion of Iraq. Lead singer Natalie Maines told a London audience, “Just so you know, we’re ashamed the president of the United States is from Texas.” And all of a sudden, the biggest selling women’s band in the country couldn’t get radio airplay, was picketed, watched right-wingers engage in mass collection and destruction of their CDs, and lost a big chunk of their conservative country music audience.

Interestingly, their sold-out 2003 concert tour continued to draw wild throngs of enthusiastic fans–but their next tour didn’t do so well. And their next album–an album that contained sharp, penatring original songwriting about the whole experience, a first for this former cover band–was deliberately (and very succesfully) launched through other channels than country radio.

It is a sad, sad day when the U.S., the country that not only pioneered free speech but enshrined it as a founding principle, in the First Amendment to the Constitution, can be so vicious to its dissenters. These women received death threats for speaking out!

I want to know how is that when Bill O’Reilly said on national TV that they “deserve to be slapped around,” there was no boycott of his books, no mainstream call to get an advocate of violence against women thrown off the air. How come he wasn’t Imused while the Dixie Chicks got Dixie Chicked?

Let’s go back to the First Amendment for a moment:

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

It seems to be that in the “with us or against us” years of the GWB administration, a lot of people seem all-too-willing to forget this powerful language that has kept us reasonably safe from internal tyranny for years. Yes, I know there are some very unpleasant exceptions, including not only the McCarthy era of the 40s and 50s but also the Palmer Raids following World War I. And Jefferson, a slaveholder himself, “forgot” to block discrimination on the basis of religion or ethnicity, which was a shame. It would have been helpful to have an early, consistent, and strong legal argument against slavery.

We got that protection decades later, in the Fourteenth Amendment–and even that wasn’t enough to stop the extreme segregation that followed for a hundred years after the Civil War…the internment of Japanese-Americans during World War II–but not German- or Italian-Americans…and the roundups of Arabs and Muslims without due process that took place during the current administration.

Now, I happen to be a First Amendment absolutist. In fact, James Madison and Thomas Jefferson principal authors of the Bill of Rights (the first 10 amendments to the U.S. Constitution) were absolutist as well–saying in the original draft and in later statements that the First Amendment means “there shall be no law abridging”…from Congress or anyone else (i.e., the states, the executive branch). I actually did some research on this back in 1972, for a high school paper, although I’m not turning up the citation in Google. But it has stuck with me all those years.

In other words, I think Bill O’Reilly and Don Imus have the right to spew their filth–and their employers have the right to terminate their employment. I think the pro-war faction has every right to stop patronizing the Dixie Chicks, and to picket, and to make noses impugning their patriotism, event hough I happen to think the DCs are the patriotic ones here. But I have issues when that broadens to actual suppression of dissent.

The DCs were suppressed. Word came from on high from the headquarters of at least two radio networks: Don’t play their music, or else. It was not left to the individual DJs, or even the individual stations. In the movie, we see Senators John McCain (in the days when he hadn’t yet thrown away his integrity) and Barbara Boxer skeptically quizzing record company executives about this. Not shown in the movie but also very much at issue was the “guideline” from Clear Channel to its 1170 stations: don’t play these hundreds of songs, including John Lennon’s Imagine! And the pressure on journalists to go along with the war and beat the drums–and to exclude opposing viewpoints from mainstream channels (casualties included Bill Moyers and Phil Donahue, among many others)…the attempt to suppress Michael Moore’s latest book at the time…and a gazillion other examples.

(My friends Charlie King and Karen Brandow sing a wonderful song by the Prince Myshkins about this: “Why Aren’t WE On the List?”

Yes, we must be vigilant against attacks on our fundamental freedoms of speech, religion, press, and assembly. I think I just might go out this weekend and buy that Dixie Chicks album.

“Shut Up and Sing”: The Dixie Chicks and Freedom of Speech is a post from: Principled Profit

Artists, authors, and other creatives, take note: Kevin Kelly, the guru of Wired Magazine, says you don’t have to be a starving artist anymore. Instead of grabbing for crumbs at the very end of the long tail, build a base of 1000 uber-fans. All you have to do is add one person a day for three years (not that long to pay your dues, really–historically, many artists spent decades to achieve this kind of fan base).

Better yet, Kelly outlines how to make this self-funding without anyone worrying about not getting their money back if you don’t make your goal, through a very cool Web 2.0 website, Fundable.org

Over the years, I’ve always liked Kelly’s work–although sometimes the layout of Wired makes it rather unapproachable. This article, however, is on a blog called The Technium, and it’s very easy to read.

Kevin Kelly: Hope for Struggling Artists/Authors is a post from: Principled Profit

Copywriter Drayton Bird recently talked about the element of surprise. Here are two brilliant ads that harness that principle.

First, Shirley Golub, who is a progressive candidate challenging House Speaker Nancy Pelosi for the Democratic Party nomination for Congress. Watch her video here (scroll down about half a screen).

This is an example of how to be extremely effective on basically zero budget. One camera, one talking head, no special effects, I’m guessing a single take–and twisting a metaphor of Pelosi’s in an unforgettable way. And then spreading it through the power of social networks like the People’s Email Network, which put up that page and notified its thousands of activists.

If I were directing the shoot, the only advice I’d give Golub is to not look down so much–put the script somewhere you can see it while appearing to look at the camera.

On to the other ad: a slick, commercially produced, expensive (large cast), quite salacious and extremely funny bit that’s rapidly making its way around the Net. And boy does it ever harness the element of surprise (Yes, I have some issues with the politics of the surprise but to say more would spoil it–suffice it to say I recognize and criticize the issue). Don’t watch this one if you wouldn’t see an R-rated movie.

The surprise is there, all right, and it will get tons of viral exposure–I got the whole huge Youtube video e-mailed to me, and I’m betting it’s making the rounds on MySpace, Facebook, etc. But I wonder how many people will remember the product 24 hours later. In other words, was it a good investment for the manufacturer?

Bet someone does some research on this, eventually.

Strip-Poker and Pelosi’s Challenger is a post from: Principled Profit

Maybe there’s hope for our society. I stopped into Simply Books in the C concourse of Atlanta’s massive Hartsfield-Jackson International Airport, not expecting much. After all, most airport bookstores, and even a lot of chain-owned downtown and mall stores lately, cram their shelves with trashy mass-market novels by the likes of Danielle Steel.

I don’t mind a good yarn; I’ve thoroughly enjoyed all the Harry Potter books, Kite Runner, and even the occasional Stephen King–but when I dragged myself through one of Steel’s, I found it one of the most uninteresting and poorly written novels I’d ever encountered.

This bookstore, despite its very limited shelf space, was great. I saw literally dozens of books I’d have been happy to read–including some you may eventually read about in my monthly review column. In my brief foray, I saw these among others:

It is soooo refreshing to see an ariport store whose buyer values intelligent discourse! (And don’t worry, there were plenty of beach novels, too.

Amazing! An Airport Bookstore with Great-Sounding Books! is a post from: Principled Profit

Novels have been used to persuade since at least the days of Gulliver’s Travels. Books like Uncle Tom’s Cabin and Huckleberry Finn had a major influence on 19th century social policy; in more modern times, authors from Ayn Rand to Joseph Heller to Phillip Campbell have used novels as a platform for their agenda.

Now comes a novel that teaches the very skills of persuasion–something I’m not sure has been done before (though the late Robert Anton Wilson and Robert Shea’s Illuminatus trilogy skirts the edges).

Advertising maven Ben Mack’s Poker Without Cards goes deeper into the human psyche than even the very provocative Daniel Quinn, and with the same kind of unexpected mind twists. Set up as a dialogue over several months between Mack’s alter ego Howard W. Campbell and a hospital psychiatrist who believes Campbell holds the key to understanding a particularly difficult case, the book is a page-turner even without trying to have any kind of real plot. The places the two men go in their discussions may change your mind to the whole idea of what’s possible and how the brain actually works–while providing a gripping, if not particularly easy, read.

And speaking of persuasion, he’s managed to persuade people who seldom write blurbs to endorse his book, including not only Wilson himself but also Kurt Vonnegut, Richard Brodie (author of Virus of the Mind as well as the original MS Word) and Internet marketer supreme Mark Joyner, among others.

As a marketer, I recommend this book without hesitation to marketers who want to understand persuasion on a deeper, more personal level than you can get from nonfiction. And as a planetary citizen, I recommend it to consumers who want to understand what’s being done to them by forces they may want to understand.

BenMack’s Amazing ‘Poker Without Cards’ is a post from: Principled Profit

Watch the stunning commercial Sony made showing fireworks made of paint instead of the usual substances.

Then watch the behind-the-scenes story of the making of this commercial.

As a marketer, what conclusions can you draw? Here are a few of mine:

Sony’s Paint-Fireworks Commercial: Marketing Lessons is a post from: Principled Profit

TV pundit and talk show host Lou Dobbs is a master manipulator. He did an interview with Amy Goodman and Juan Gonzales of Democracy Now–an arena that he clearly considered hostile territory–and he used every sleazoid right-wing media manipulation technique I’ve ever seen: interrupting, name calling, avoiding the topic with a twisted answer changing the subject, denying he said something until it was proven on tape, claiming to hold a high standard only to be caught out on fact-checking issues, demanding to be allowed to finish the question but not granting his interlocuters the same courtesy…and plenty more. This interview demonstrates a lot of what’s wrong with “punditocracy.” Oh yes, and he cleverly started the interview by focusing on areas that his audience would actually agree with. But most of his hour focused on immigration, and especially on exposing his rather bizarre sources for his politics on that issue.

Fortunately, Goodman and Gonzales were up to the challenge and kept him honest–territory that seems, from listening to the interview, to be terra incognita: unknown.

I particularly liked Juan Gonzales’ response here:

LOU DOBBS: What in the world is your point?

JUAN GONZALEZ: Well, I’m getting to my point, but give me the time to do it. We have time on this show, unlike—we don’t do soundbites here, alright?

Go to the link and don’t just read the transcript. Listen or watch, and examine this interview through the lens of media manipulation by a right-wing punditocracy that doesn’t want to give air to opposing views, makes up facts when the real ones are inconvenient and resorts to personal attacks when nothing else seems to be working.

Lou Dobbs embodies much that is wrong with contemporary journalism–but Amy Goodman and Juan Gonzales, and the entire Democracy Now staff (which does an amazing job digging up news that doesn’t make the mainstream media, five whole hours a week), embody much of what is right.

Lou Dobbs, Amy Goodman, Juan Gonzales: Spin & Spin Control is a post from: Principled Profit