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Guest post by By Melissa M Williams, Author of Iggy the Iguana Have you ever been afraid to start something new because you didn’t know what to expect? Maybe everyone will be different than you? Doing something new and out of our comfort zone can definitely develop a person, well in this case, an Iguana’s [...]
If the marketing team had to develop the stop sign. Props to my good buddy Peter Shankman of shankman.com and helpareporter.com for turning me on to this – he’s got it posted on his home page at the moment. http://view.break.com/542649
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By Shel Horowitz I’ve been wanting to see the Dixie Chicks movie “Shut Up and Sing” since I saw a trailer for it about a year ago. Last night, we watched it on video. It tells a gripping story about free speech and repression that started on the eve of U.S. invasion of Iraq. Lead [...]
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Artists, authors, and other creatives, take note: Kevin Kelly, the guru of Wired Magazine, says you don’t have to be a starving artist anymore. Instead of grabbing for crumbs at the very end of the long tail, build a base of 1000 uber-fans. All you have to do is add one person a day for [...]
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Copywriter Drayton Bird recently talked about the element of surprise. Here are two brilliant ads that harness that principle. First, Shirley Golub, who is a progressive candidate challenging House Speaker Nancy Pelosi for the Democratic Party nomination for Congress. Watch her video here (scroll down about half a screen). This is an example of how [...]
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Maybe there’s hope for our society. I stopped into Simply Books in the C concourse of Atlanta’s massive Hartsfield-Jackson International Airport, not expecting much. After all, most airport bookstores, and even a lot of chain-owned downtown and mall stores lately, cram their shelves with trashy mass-market novels by the likes of Danielle Steel. I don’t [...]
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Advertising maven Ben Mack’s Poker Without Cards goes deeper into the human psyche than even the very provocative Daniel Quinn, and with the same kind of unexpected mind twists.
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Watch the stunning commercial Sony made showing fireworks made of paint instead of the usual substances. Then watch the behind-the-scenes story of the making of this commercial. As a marketer, what conclusions can you draw? Here are a few of mine: It is still possible to make commercials that are also art–even make them absolutely [...]
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he used every sleazoid right-wing media manipulation technique I’ve ever seen: interrupting, name calling, avoiding the topic with a twisted answer changing the subject, denying he said something until it was proven on tape, claiming to hold a high standard only to be caught out on fact-checking issues, demanding to be allowed to finish the question but not granting his interlocuters the same courtesy…and plenty more. This interview demonstrates a lot of what’s wrong with “punditocracy.” Oh yes, and he cleverly started the interview by focusing on areas that his audience would actually agree with.
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
Poetry as an Organizing Tool? Oh , Yeah!
December 24th, 2009 · 1 Comment · Arts & Entertainment, Democracy, General Commentary, Peace and War, Politics
For the last 28 years, I’ve lived in or just outside Northampton, Massachusetts. About ten years ago, Northampton established the position of City Poet Laureate, with a two-year term. Until two years ago, the post was mostly ceremonial. The official poet would occasionally show up and read a poem to mark some event or other, [...]
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Tags: arnold Schwarzenegger·bob dylan·bruce springsteen·civil rights·john lennon·leopold senghor·leslea newman·northampton massachusetts·pete seeger·poet laureate·poetry·sarah palin·vaclav havel·vietnam war