|
|||||||
| If you'd like to get an update when we post new content, please click here to subscribe via RSS or to subscribe by e-mail. |
Actual submission from my contact form today: subject = Resume Services realname = REMOVED TO PROTECT THE GUILTY position = Company = SEO Company Add1Street = 224 Lawrence Road Add2City = New York Add2State = New York Add2Zip = 11111 Add2Country = USA phone = 000-000-0000 email = REMOVED TO PROTECT THE GUILTY comments = [...]
“Are you tough enough to wear pink?” This was the campaign they ran this year – everyone who bought a pink western shirt (yes – for the guys) was donating a percentage of the shirt price to breast cancer research.
Tags:
Scott Cooney writes on Triple Pundit about ecopsychology…the correlation between sustainable lifestyle choices and happiness (which seem to focus, in this particular article, on how much happier Germans are than Americans, even though Americans earn and consume so much more. But Germans have a lot more time off work, and presumably spend some of that [...]
Tags: american lifestyles·amory lovins·ecopsychology·german lifestyles·principled profit·triple pundit
Neither website says anything about the shift of the Haydenville branch, and quite frankly, the newspaper ad is pathetic. the headline is “smart banking comes to Haydenville” (yes, that’s how it was capitalized), the copy tells me basically nothing about why this is smart, and then it mentions the name change.
Tags: bank marketing·bank of western massachusetts·haydenville·legacy banks·people's united bank
Fascinating article in the San Francisco Chronicle: “Sex Doesn’t Sell.” This is, of course, complete heresy to marketers. Two things I want to comment on there: first, this quote: According to some studies, the “sex sells” adage in misleading if not wrong. Several studies have found ads laced with sexual imagery of women targeted to [...]
Tags:
If the marketing team had to develop the stop sign. Props to my good buddy Peter Shankman of shankman.com and helpareporter.com for turning me on to this – he’s got it posted on his home page at the moment. http://view.break.com/542649
Tags:
Oy! This little squib from the Weekly Spin (as reprinted in the Las Vegas Sun) opens all sorts of ethics questions: product placement on newscasts = censorship of news? Maybe it would be better if we simply banned product placement on “objective” newscasts. And look, the broadcaster is that champion of “fair and balanced” reporting, [...]
Tags:
With advertising that you pay for, even more than other types of marketing, you want to be effective. Yet I see so many businesses who clearly don’t have a clue; they spend a fortune putting a non-offer in front of a non-targeted list, and what little interest they do generate is too often squandered when [...]
Tags:
 |
 |
 |
 |
 |
|
Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
