In the Great Advertising Debate, branding vs. direct response, I’ve always come down on the side of direct response. Every marketing message (not just ads) should have a call to action, a way of moving the reader/viewer/listener forward.
With the Internet making it very easy to remove material from its original context and share it, I [...]
Entries Tagged as 'Advertising'
Great Ad…Missed Opportunity to Increase Effectiveness
February 28th, 2010 · 3 Comments · Advertising, Energy & Sustainability, Marketing Techniques and Philosophies, language
Tags: branding·direct response advertising·oil extraction·oil shale tar sands·rainforest action network·royal bank of canada
If You Don’t Tell Them, How Will They Know You’re Doing the Right Thing?
February 3rd, 2010 · No Comments · Advertising, Energy & Sustainability, Marketing Techniques and Philosophies
Tonight I was reviewing the PowerPoint for the talk on Green Marketing I’m giving next week in Davos, Switzerland. And I was struck yet again by the big case study in my talk: a company that has been producing products from recycled paper for 60 years, but only bothered to tell anyone within the last [...]
Tags: environmental commitment·green marketing·recycled paper
Shills and Specials: Running the Gauntlet on Ocean Drive
January 18th, 2010 · 1 Comment · Advertising, Marketing Techniques and Philosophies, Shel's Personal Life
Visiting my father in Florida, we treated him and his ladyfriend to lunch on fashionable Ocean Drive in Miami Beach’s South Beach deco district. Lots of lessons here on how to deal with a saturated market.
First of all, almost every restaurant (and they are numerous), not only on Ocean Drive but on several of the [...]
Tags: competition·deco district·marketing techniques·miami beach·shills·south beach
Earth to Marketers: Don’t Act Like We’re Stupid!
October 20th, 2009 · 2 Comments · Advertising, Business Ethics, Marketing Techniques and Philosophies
Respect your prospect’s intelligence! It’s one of the points I make repeatedly in Principled Profit: Marketing That Puts People First–and with good reason. To succeed in business, you need long-term relationships. And you don’t get them by insulting people.
I could list bad-practice examples from now until the end of time. Every once in a while, [...]
Tags:
Do These People Even Read Their Own Copy?
August 20th, 2009 · No Comments · Advertising, Marketing Techniques and Philosophies
Latest idiocy in my inbox:
Avoid the PR Spam Blacklist
Last week a well-regarded blogger published and blacklisted the names of individual PR firms and publicists who have sent ”unsolicited (and almost always irrelevant) product pitches.”
While we know that you do not set out deliberately to “spam” journalists, it is clear that the practices that we have relied on [...]
Tags: clueless marketing·spam
Today’s Spammer Chutzpah Award
July 25th, 2009 · 1 Comment · Advertising, Marketing Techniques and Philosophies
Actual submission from my contact form today:
subject = Resume Services
realname = REMOVED TO PROTECT THE GUILTY
position =
Company = SEO Company
Add1Street = 224 Lawrence Road
Add2City = New York
Add2State = New York
Add2Zip = 11111
Add2Country = USA
phone = 000-000-0000
email = REMOVED TO PROTECT THE GUILTY
comments =
Internet Marketing Services
We would like to get your website on first [...]
Hey, Guys–Are You Macho Enough to Wear Pink?
July 2nd, 2009 · No Comments · Advertising, Marketing Techniques and Philosophies, People Helping People, language
“Are you tough enough to wear pink?” This was the campaign they ran this year – everyone who bought a pink western shirt (yes – for the guys) was donating a percentage of the shirt price to breast cancer research.
Tags:
Ecopsychology Stats, With Marketing Implications
June 22nd, 2009 · No Comments · Abundance and Prosperity, Advertising, Energy & Sustainability, Marketing Techniques and Philosophies
Scott Cooney writes on Triple Pundit about ecopsychology…the correlation between sustainable lifestyle choices and happiness (which seem to focus, in this particular article, on how much happier Germans are than Americans, even though Americans earn and consume so much more. But Germans have a lot more time off work, and presumably spend some of that [...]
Tags: american lifestyles·amory lovins·ecopsychology·german lifestyles·principled profit·triple pundit
