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Entries Tagged as 'Advertising'

Branding Lessons at Breakfast (What Not to Do) #blogboost

August 30th, 2010 · 5 Comments · Advertising

I could name hundreds of examples of companies whose marketing departments utterly squander their chance to move the discourse forward. But to have two in the same breakfast struck me as worth writing about.

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How To Sue A Telemarketer In Small Claims Court

August 26th, 2010 · 1 Comment · Advertising, Marketing Techniques and Philosophies, People Helping People, privacy


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A Brilliant Ad for CSR…A Puzzling Call to Action

August 1st, 2010 · 6 Comments · Advertising, Corporate Social Responsibility, Demographics/Psychographics, Marketing Techniques and Philosophies, People Helping People, poverty, Social and Economic Justice

I got the message that it’s my job to make a difference in the world, no matter what I happen to wear.

Now, I confess—As an entrepreneur motivated more by creating social and environmental change than by making a monetary fortune, I am exactly who this ad is directed at. And I was fascinated. I took the rare step of typing in the link that was displayed on the video to find out more

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Why Do I Think this WON’T Go Viral?

July 23rd, 2010 · 5 Comments · Advertising, Web 2.0/Social Media


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Good Marketing Is Good Business (Guest Post by Jim Kukral)

July 6th, 2010 · 3 Comments · Advertising, Copywriting, language, Marketing Techniques and Philosophies, propaganda


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Great Ad…Missed Opportunity to Increase Effectiveness

February 28th, 2010 · 6 Comments · Advertising, Energy & Sustainability, language, Marketing Techniques and Philosophies


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If You Don’t Tell Them, How Will They Know You’re Doing the Right Thing?

February 3rd, 2010 · Comments Off · Advertising, Energy & Sustainability, Marketing Techniques and Philosophies


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Shills and Specials: Running the Gauntlet on Ocean Drive

January 18th, 2010 · 2 Comments · Advertising, Marketing Techniques and Philosophies, Shel's Personal Life


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Earth to Marketers: Don’t Act Like We’re Stupid!

October 20th, 2009 · 2 Comments · Advertising, Business Ethics, Marketing Techniques and Philosophies


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Do These People Even Read Their Own Copy?

August 20th, 2009 · Comments Off · Advertising, Marketing Techniques and Philosophies


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