I tried to make this comment directly on the article, at http://blogs.nationalgeographic.com/blogs/thegreenguide/2010/09/urban-foragers-cropping-up-in.html. It wouldn’t take, and I’m not one to waste a good comment.

I’m a long-time forager. Just today, I was checking on the Russian olives in my neighborhood (an invasive that I find quite tasty). I’ve picked plenty of wild raspberries and blueberries, and have a fondness for lambs’ quarters.

As the primary author (with Jay Conrad Levinson) of Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, I follow sustainability issues closely. I see foraging is one part of the sustainability recipe, as we move, society-wide, toward locavore diets.

Interesting National Geographic Article on Food Foraging is a post from: Principled Profit

Last night, the local organizer for the Transition Towns movement finally got around to doing one in my town. We were a small group including several of the “usual suspects” (old friends from previous organizing campaigns) as well as a handful of others I didn’t know–with a lot of good ideas.

Transition towns organizing involves taking steps to get society off fossil and nuclear fuels, and building community in the process. It’s very much directed by the people who participate, so if a few people want to form a sewing circle to make cloth totes residents can bring to the market, or plant trees, or insulate houses, or work with local government to install traffic calming, or whatever—they do it. And it’s nice and small and manageable, town by town, neighborhood by neighborhood.

The movement started as an outgrowth of the permaculture movement in Kinsale, Ireland and Totnes, UK, and has spread widely.

Now, with a few years under its belt, it may be one of our best hopes for avoiding catastrophic climate change (on which the window is getting smaller) and the great hardship of massive price shocks on all the things based in fossil fuels—which is pretty much everything.

Resources:
Transition Towns organizing site for the US
The “get moving” page on the international website (which I found after getting distracted by some wonderful storytelling about live in past generations in a British village
The simple little WordPress site for Transition in my own community of Hadley, Massachusetts

Transition Towns is a post from: Principled Profit

There is definitely something to all this Law of Attraction stuff. Consider this: For the past few months, I’ve been putting out a lot of energy around four things:
1. Expanding the public speaking portion of my business
2. Pitching myself as a syndicated columnist writing on Green business (working a long-term plan)
3. Founding the International Association of Earth-Conscious Marketers
4. Working with unpublished writers to help them become well-published and well-marketed authors

Here’s some of what happened today:

“Random” Occurrences Show Me The Universe is Noticing is a post from: Principled Profit

The latest stimulus proposal, announced this week by Barack Obama, will put $50 billion into the hopper for improvements to “the nation’s roads, railways and runways,” as the Associated Press story alliteratively noted.

And certainly, those improvements are needed. Europeans and east Asians laugh openly at our rail system. Our roads and bridges need shoring up. And plane travel in general has become a chore.

But before we go off improving more roads (which seemed to be where the bulk of the first round of stimulus went), shouldn’t we be looking at energy? How about a program to deep-energy retrofit many existing buildings, become a world leader in nonpolluting renewable energy, and reinvent public transit in ways that encourage its use. A massive program to cut fossil fuel and nuclear dependence by, say, 75 percent would have these extra advantages:

And those are only a few among many.

The really good news? Such a plan could be put into place with surprisingly little capital outlay, because creative financing structures already exist that can let private investment step to the plate. I’ll talk more about this in my next post (after Rosh Hashana is over).

Hey, Barack, When Do We Get the SOLAR Stimulus? is a post from: Principled Profit

This time of year, we spend an astonishing amount of time dealing with food: harvesting from our garden, making salads, cooking, preserving, giving or occasionally selling surplus…but it is SO worth it!

Long before we had a garden of our own, I’ve been an advocate of local community food self-sufficiency. Not that a neighborhood or village would grow all its own food, but even the most urban could grow some vegetables and herbs, some berries.

Food is a basic necessity, and as such should be a right (ditto for drinkable water and health care, among other things). But in many poor communities, there are few gardens and not even any supermarkets. Rooftops, vacant lots, and even windowsills could change this—and in the process, empower residents, break down barriers, form friendships, save people money…and introduce folks to the absolute joy of eating fresh organic produce grown right where you are.

Yesterday, I made a batch of pure tomato sauce: no oil, no water, no herbs, no onions or garlic, just fresh ripe garden tomatoes, cooked in their own juice for several hours, until the sauce was about a third of the original volume, and had a flavor so royally rich you’d think it was made of 24-karat gold. Today, it was Dina’s night to cook. Earlier today, she went and got a couple of pounds of green beans out of the garden (along with another 40 full-size and 125 cherry tomatoes, enough corn for our lunch, celery, eggplant, edemame, zucchini, and I forget what else). She cooked the beans lightly for a few minutes in my super-intense tomato sauce and served them over couscous. WOW! Served with a salad of our own cucumbers and tomatoes and lettuce from our local CSA farm, plus some Turkish olives and feta cheese, it was a fabulous dinner.

Today, I made another batch of that good sauce (most of which we’re freezing for the winter), a batch of zucchini pickles, and a batch of dried tomatoes. Dina processed the leeks for freezing. I confess, we’re putting in a couple of hours a day. It really helps that I work at home and that Dina doesn’t have to go teach at the university in the summer. Seems like every break I take from the computer I am dealing with food. But come January, when the produce you can buy is almost inedible, we will pull some of our bounty from the freezer or from the dried stash in the pantry, and we will enjoy locally grown meals almost as good as those we’re feasting on now.

It’s an experience that should be shared widely. I feel very sorry for those people who’ve never had a REAL fresh tomato. Comparing it to a supermarket tomato is like comparing a perfectly aged French triple-cream gourmet cheese with Velveeta.

And I feel grateful not only to live in a place where we can have a garden, but in a time when consciousness of local organic and fresh foods is high, and where food is helping people know their neighbors and boost their nutrition.

Yes, a tomato can change the world.

Can A Tomato Change the World? is a post from: Principled Profit

Editor’s Note: Sometimes I like to post things to stimulate controversy, and thus I’m running this guest post by Alexis Bonari, critiquing one of the sacred cows of the sustainability movement: fair trade certification.

I’ll turn the floor over to Alexis now—but I’d love to know your thoughts. Please add your comment below.
—Shel Horowitz

Marketing Honesty: Is Fair Trade Really a Fair Deal?

By Alexis Bonari

The Fair Trade label has become a marketing boon for many companies. Soon, even Nestlé’s Kit Kat bar will be made from Fair Trade sources.

Essentially, the term Fair Trade refers to the following business model: companies pay craftsmen and farmers in developing countries an increased wage for goods that are traditionally produced in that region. These goods are produced with an eye to minimal environmental impact. Examples of Fair Trade goods are: bananas, honey, cotton, wine, handcrafts, coffee, sugar, and tea. As of 2008, the annual amount of revenue generated by Fair Trade goods amounted to approximately US$4.08 billion worldwide.

While the popularity of Fair Trade goods is almost certainly a byproduct of good intentions on the part of consumers, is there a downside to the Fair Trade industry?

The problem is twofold:

1. Unsustainable Markets
While incentivizing the production of local crops and handcrafts may temporarily short-circuit the cycle of poverty in certain communities, it does nothing to address the problem of supply and demand. First world countries lead the global economic market by producing technology and mass-produced products. India, and other developing countries experiencing economic growth, are educating their people and encouraging them to adopt mechanized means of production and farming.

Fair Trade workers are being incentivized to continue producing the very same products that are keeping them in poverty. A comprehensive solution would encourage education and new business ventures.

2. Perpetuation of a Toxic Cycle
Simply put, Fair Trade policies perpetuate a system that denies the citizens of developing countries control over their own businesses. Under the banner of Fair Trade, foreign companies are offering them pennies on the dollar that a citizen of the US or a member of the EU would make for the same service.

Fair Trade is a case of inaccurate marketing. The consumer is convinced that they’re working toward eradicating poverty in the Third World. In reality, Fair Trade could potentially hurt the very people it intends to help.

Alexis Bonari is a freelance writer and blog junkie. She is a passionate blogger on the topic of education and free college scholarships. In her spare time, she enjoys square-foot gardening, swimming, and avoiding her laptop.

Marketing Honesty: Is Fair Trade Really a Fair Deal? is a post from: Principled Profit

Since I’ve often been critical of President Obama, it’s nice to point out two bits of positive news you probably haven’t heard on national media:

First, this press release reports that the bailout is actually working; the government has now been repaid more than the amount outstanding–and if I’m understanding this correctly, the program should eventually show a profit.

And second, the Washington Spectator (which can always be counted on for great under-the-radar reportage) reports significant strides toward nuclear disarmament (and a much lower number of n-weapons than existed 30 years ago). (You have to be a subscriber to read the article.)

Bailout a Success, Missiles Reduced: Recent Obama Victories is a post from: Principled Profit

I’ve long wondered why the people who so strenuously object to socialized medicine have no problem with other socialized services, such as police and fire protection (on the government monopoly model) and education (the “public option”/private competition model). This bit of satire makes the point better than I could. I was hoping to be able to attribute it (it came anonymously as an e-mail) but on a quick Google, I found that it’s a very popular text, but couldn’t locate a source.

I, ________________________, do solemnly swear to uphold the principles of a socialism-free society and heretofore pledge my word that I shall strictly adhere to the following:

I will complain about the destruction of 1st Amendment Rights in this country, while I am duly being allowed to exercise my 1st Amendment Rights.

I will complain about the destruction of my 2nd Amendment Rights in this country, while I am duly being allowed to exercise my 2nd Amendment rights by legally but brazenly brandishing unconcealed firearms in public.

I will foreswear the time-honored principles of fairness, decency, and respect by screaming unintelligible platitudes regarding tyranny, Nazi-ism, and socialism at public town halls. Also.

I pledge to eliminate all government intervention in my life. I will abstain from the use of and participation in any socialist goods and services including but not limited to the following:

* Social Security

* Medicare/Medicaid

* State Children’s Health Insurance Programs (SCHIP)

* Police, Fire, and Emergency Services

* US Postal Service

* Roads and Highways

* Air Travel (regulated by the socialist FAA)

* The US Railway System

* Public Subways and Metro Systems

* Public Bus and Lightrail Systems

* Rest Areas on Highways

* Sidewalks

* All Government-Funded Local/State Projects (e.g., see Iowa 2009 federal senate appropriations)

* Public Water and Sewer Services (goodbye socialist toilet, shower, dishwasher, kitchen sink, outdoor hose!)

* Public and State Universities and Colleges

* Public Primary and Secondary Schools

* Sesame Street

* Publicly Funded Anti-Drug Use Education for Children

* Public Museums

* Libraries

* Public Parks and Beaches

* State and National Parks

* Public Zoos

* Unemployment Insurance

* Municipal Garbage and Recycling Services

* Treatment at Any Hospital or Clinic That Ever Received Funding From Local, State or Federal Government (pretty much all of them)

* Medical Services and Medications That Were Created or Derived From Any Government Grant or Research Funding (again, pretty much all of them)

* Socialist Byproducts of Government Investment Such as Duct Tape and Velcro (Nazi-NASA Inventions)

* Use of the Internets, email, and networked computers, as the DoD’s ARPANET was the basis for subsequent computer networking

* Foodstuffs, Meats, Produce and Crops That Were Grown With, Fed With, Raised With or That Contain Inputs From Crops Grown With Government Subsidies

* Clothing Made from Crops (e.g. cotton) That Were Grown With or That Contain Inputs From Government Subsidies

If a veteran of the government-run socialist US military, I will forego my VA benefits and insist on paying for my own medical care

I will not tour socialist government buildings like the Capitol in Washington, D.C.

I pledge to never take myself, my family, or my children on a tour of the following types of socialist locations, including but not limited to:

* Smithsonian Museums such as the Air and Space Museum or Museum of American History

* The socialist Washington, Lincoln, and Jefferson Monuments

* The government-operated Statue of Liberty

* The Grand Canyon

* The socialist World War II and Vietnam Veterans Memorials

* The government-run socialist-propaganda location known as Arlington National Cemetery

* All other public-funded socialist sites, whether it be in my state or in Washington, DC

I will urge my Member of Congress and Senators to forego their government salary and government-provided healthcare.

I will oppose and condemn the government-funded and therefore socialist military of the United States of America.

I will boycott the products of socialist defense contractors such as GE, Lockheed-Martin, Boeing, Northrop Grumman, General Dynamics, Raytheon, Humana, FedEx, General Motors, Honeywell, and hundreds of others that are paid by our socialist government to produce goods for our socialist army.

I will protest socialist security departments such as the Pentagon, FBI, CIA, Department of Homeland Security, TSA, Department of Justice and their socialist employees.

Upon reaching eligible retirement age, I will tear up my socialist Social Security checks.

Upon reaching age 65, I will forego Medicare and pay for my own private health insurance until I die.

SWORN ON A BIBLE AND SIGNED THIS DAY OF __________ IN THE YEAR ___.

_____________ _________________________

Signed Printed Name/Town and State

Spread it around!

The Teabagger Anti-Socialist Purity Pledge is a post from: Principled Profit

Cooperate with others to open new markets. It’s one of the key principles of my brand new book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), released this week by John Wiley & Sons. The book is a manual for thriving by doing the right thing, showing businesses that Green and ethical practices aren’t just a way to stay out of jail–they’re a success strategy–and cooperation is one of those practices.

So–do we practice what we preach? Here are some of the things we’re doing to launch the book:

Building Cooperative Marketing Relationships: Practicing What I Preach is a post from: Principled Profit

It must have been somewhere around 1986, in the early days of my business, that I first encountered the work of Paul and Sarah Edwards, gurus to the home-based business sector that was just beginning to take off back then. I’ve been home-based since I founded my company in 1981, so their message resonated.

I’ve been corresponding with Paul recently, and am very excited by something they’re into now: Offering the “Elm Street” economy as an alternative to both Wall Street and Main Street.

Elm Street, in most communities, is typically in a residential neighborhood. In Northampton, Massachusetts (the closest Elm Street to my house), it’s a graceful, tree-lined boulevard of large Victorian-era homes.

As Paul and Sarah Edwards describe it, an Elm Street economy is also firmly rooted in sustainability, at multiple levels:

It’s a local economy, composed of locally-owned and locally-financed enterprises, industries, and independent practitioners who are invested in bringing long-term well-being to all living there, including nature. It’s focus is on working together to create dependable, environmentally sustainable way of life that bring basic services, products, and resilience back to our local communities.

Local Economy
Be it in a city neighborhood, a suburban sub-division, a small town or rural community, the Elm Street Economy is coming to life. It may look a little different from locale to locale, with urban Elm Street communities growing food on rooftops instead of backyards, for example, but wherever they might be located, they can flourish due to values and characteristics symbolized in this logo.

• Local production of food, renewable energy and goods.

• Local development of commerce, government and culture.

• Reduction of consumption while improving environmental and social
concerns.

• Being an exemplary working model for other communities when the effects
of decline of the existing economy and our natural resources becomes more
intense.

In short, very much aligned with the values I’ve been espousing for years, in this blog, in my books, in my speeches, and elsewhere.
The Edwards’ vision of the Elm Street economy, and their analysis, go far deeper than what I’ve quoted here. Go and read it.

Is It Time for the “Elm Street Economy?” is a post from: Principled Profit