Cooperate with others to open new markets. It’s one of the key principles of my brand new book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), released this week by John Wiley & Sons. The book is a manual for thriving by doing the right thing, showing businesses that Green and ethical practices aren’t [...]
Entries Tagged as 'Abundance and Prosperity'
Building Cooperative Marketing Relationships: Practicing What I Preach
January 27th, 2010 · 4 Comments · Abundance and Prosperity, Marketing Techniques and Philosophies, Networking, People Helping People, Shel's Personal Life, Web 2.0/Social Media
Tags: affiliate commissions·book launch campaigns·Guerrilla Marketing Goes Green·marketing partnerships
Is It Time for the “Elm Street Economy?”
January 5th, 2010 · No Comments · Abundance and Prosperity, Energy & Sustainability, People Helping People, Uncategorized
It must have been somewhere around 1986, in the early days of my business, that I first encountered the work of Paul and Sarah Edwards, gurus to the home-based business sector that was just beginning to take off back then. I’ve been home-based since I founded my company in 1981, so their message resonated.
I’ve been [...]
Tags: elm street economy·home-based business·paul and sarah edwards·self-sufficiency·sustainability
Advice to New Entreprenurs
December 16th, 2009 · 6 Comments · Abundance and Prosperity, Business Ethics, Entrepreneurship
My friend Denise O’Berry is running a contest for the best advice to new entrepreneurs. I don’t have much use for the prize (a year of blog hosting at Network Solutions–I’m happy hosting my own blog), but it felt like a fun and seasonal thing to do. Here’s what I posted:
1. Be as helpful and [...]
Tags: entrepreneurship advice
Negroponte/Quadir: How Laptops and Cell Phones Attack Systemic Poverty in Developing Countries
October 28th, 2009 · 2 Comments · Abundance and Prosperity, People Helping People, Social and Economic Justice, Web 2.0/Social Media, poverty
Horace Mann, founding President of Antioch College, famously said “Be ashamed to die until you have won one victory for humanity.” Neither Nicholas Negroponte nor Iqbal Quadir will ever have to worry about shaming themselves in front of Horace Mann’s ghost.
These two M.I.T. professors have both made substantial contributions in developing countries, bringing life-changing technology [...]
Tags: cell phones·grameenphone·horace mann·Iqbal Quadir·laptops·Nicholas Negroponte·one laptop per child
Robots Gone Amok? In Real Life
October 15th, 2009 · 2 Comments · Abundance and Prosperity
I always start my day looking at the queries from reporters looking for story sources on HARO (Help A Reporter Out). This morning, in addition to the three that I answered, I spotted this intrigung one:
Looking for people who use household robots for chores, communication,
security or entertainment. Parents if youve purchased toy robots for
your kids [...]
Tags:
John Reese & Tony Robbins Analyze Reese’s First Million-Dollar Day
August 29th, 2009 · 3 Comments · Abundance and Prosperity, Demographics/Psychographics, Marketing Techniques and Philosophies
Normally, I stay far away from all the get-rich-quick stuff. But I remember when copywriter John Reese became the first Internet marketer to (at least publicly) break the million-dollar-in-one-day barrier.
In fact, I remember thinking at the time, oh, for goodness sake, you want us to buy into your product launch so you can set a [...]
Tags: anthony tony robbins·john reese·make a million dollars·million dollar day
WIll Water be the Oil of the 21st Century?
July 23rd, 2009 · No Comments · Abundance and Prosperity, Energy & Sustainability, Frugality/Frugal Fun
if you’re like most Americans, when you brush your teeth, you turn the water on (often full-force) and let it run for three minutes or so while you brush. When I brush my teeth, I do it like this:
Karma Bucks–Waaay Cool!
July 18th, 2009 · No Comments · Abundance and Prosperity, Marketing Trends/News, People Helping People
Readers of my various books will know I’m a fan of alternative locally-based currencies. Here’s a twist: A shopping center in Reno is sending street teams out all over Reno to spot acts of kindness, and reward them with “Karma Cards,” redeemable at the shopping center.
Two extra things worth noting:
The retail complex is partnering [...]
Tags: cash for kindness·charities·gift cards·karma cards·local currency
Bicycles Made of Bamboo
July 7th, 2009 · No Comments · Abundance and Prosperity, Energy & Sustainability, Uncategorized
I think this is soooo cool! Bicycles are already an incredibly liberating, essentially nonpolluting technology. Now someone in Africa has found a way to use native bamboo as a bicycle-building material. Sustainable, renewable, widely available, and with potentially an enormous impact.
How great would it be if this were widely adopted?
