|
|||||||
I feel very sorry for those people who’ve never had a REAL fresh tomato. Comparing it to a supermarket tomato is like comparing a perfectly aged French triple-cream gourmet cheese with Velveeta.
And I feel grateful not only to live in a place where we can have a garden, but in a time when consciousness of local organic and fresh foods is high, and where food is helping people know their neighbors and boost their nutrition.
Yes, a tomato can change the world.
Tags: fresh produce·local organic food·tomato sauce·tomatoes
Essentially, the term Fair Trade refers to the following business model: companies pay craftsmen and farmers in developing countries an increased wage for goods that are traditionally produced in that region. These goods are produced with an eye to minimal environmental impact. Examples of Fair Trade goods are: bananas, honey, cotton, wine, handcrafts, coffee, sugar, and tea. As of 2008, the annual amount of revenue generated by Fair Trade goods amounted to approximately US$4.08 billion worldwide.
While the popularity of Fair Trade goods is almost certainly a byproduct of good intentions on the part of consumers, is there a downside to the Fair Trade industry?
Cooperate with others to open new markets. It’s one of the key principles of my brand new book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), released this week by John Wiley & Sons. The book is a manual for thriving by doing the right thing, showing businesses that Green and ethical practices aren’t [...]
Tags: affiliate commissions·book launch campaigns·Guerrilla Marketing Goes Green·marketing partnerships
It must have been somewhere around 1986, in the early days of my business, that I first encountered the work of Paul and Sarah Edwards, gurus to the home-based business sector that was just beginning to take off back then. I’ve been home-based since I founded my company in 1981, so their message resonated. I’ve [...]
Tags: elm street economy·home-based business·paul and sarah edwards·self-sufficiency·sustainability
My friend Denise O’Berry is running a contest for the best advice to new entrepreneurs. I don’t have much use for the prize (a year of blog hosting at Network Solutions–I’m happy hosting my own blog), but it felt like a fun and seasonal thing to do. Here’s what I posted: 1. Be as helpful [...]
Tags: entrepreneurship advice
Horace Mann, founding President of Antioch College, famously said “Be ashamed to die until you have won one victory for humanity.” Neither Nicholas Negroponte nor Iqbal Quadir will ever have to worry about shaming themselves in front of Horace Mann’s ghost. These two M.I.T. professors have both made substantial contributions in developing countries, bringing life-changing [...]
Tags: cell phones·grameenphone·horace mann·Iqbal Quadir·laptops·Nicholas Negroponte·one laptop per child
I always start my day looking at the queries from reporters looking for story sources on HARO (Help A Reporter Out). This morning, in addition to the three that I answered, I spotted this intrigung one: Looking for people who use household robots for chores, communication, security or entertainment. Parents if youve purchased toy robots [...]
Tags:
Normally, I stay far away from all the get-rich-quick stuff. But I remember when copywriter John Reese became the first Internet marketer to (at least publicly) break the million-dollar-in-one-day barrier. In fact, I remember thinking at the time, oh, for goodness sake, you want us to buy into your product launch so you can set [...]
Tags: anthony tony robbins·john reese·make a million dollars·million dollar day
 |
 |
 |
 |
 |
|
Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
The Teabagger Anti-Socialist Purity Pledge
March 27th, 2010 · View Comments · Abundance and Prosperity, Ethics: General, General Commentary, Politics, propaganda
I’ve long wondered why the people who so strenuously object to socialized medicine have no problem with other socialized services, such as police and fire protection (on the government monopoly model) and education (the “public option”/private competition model). This bit of satire makes the point better than I could. I was hoping to be able [...]
[Read more →]
Tags: socialism·socialized public services·teabagger