Comments on: BP: Does the Emperor Really Have New Clothes? http://principledprofit.com/good-business-blog/bp-does-the-emperor-really-have-new-clothes/2006/08/09/ The Good Business Blog Sat, 22 Nov 2008 11:51:05 +0000 http://wordpress.org/?v=2.6.3 By: Shel http://principledprofit.com/good-business-blog/bp-does-the-emperor-really-have-new-clothes/2006/08/09/#comment-199 Shel Wed, 09 Aug 2006 21:58:07 +0000 http://principledprofit.com/good-business-blog/2006/08/09/bp-does-the-emperor-really-have-new-clothes/#comment-199 I agree--"better bad" is an improvement over "terrible'--but I think we ought to be able to demand better. Great to hear from you and hope all is well in NC. _________________________________________________ Shel Horowitz - copywriter, marketing consultant, author, speaker Affordable, ethical, effective marketing materials and strategies "Ethical, cooperative businesses t h r i v e and p r o s p e r" Sign the Business Ethics Pledge - Help Change the World http://www.principledprofit.com / http://www.frugalmarketing.com mailto:shel@principledprofit.com * 413-586-2388/800-683-WORD Award-winning author: Principled Profit: Marketing That Puts People First Blog on Corporate/Government/Marketing Ethics: http://www.principledprofit.com/good-business-blog/ _________________________________________________ I agree–”better bad” is an improvement over “terrible’–but I think we ought to be able to demand better. Great to hear from you and hope all is well in NC.

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Shel Horowitz - copywriter, marketing consultant, author, speaker
Affordable, ethical, effective marketing materials and strategies
“Ethical, cooperative businesses t h r i v e and p r o s p e r”

Sign the Business Ethics Pledge - Help Change the World

http://www.principledprofit.com / http://www.frugalmarketing.com
mailto:shel@principledprofit.com * 413-586-2388/800-683-WORD
Award-winning author: Principled Profit: Marketing That Puts People First
Blog on Corporate/Government/Marketing Ethics:
http://www.principledprofit.com/good-business-blog/
_________________________________________________

]]> By: Randy Bernard http://principledprofit.com/good-business-blog/bp-does-the-emperor-really-have-new-clothes/2006/08/09/#comment-198 Randy Bernard Wed, 09 Aug 2006 19:25:43 +0000 http://principledprofit.com/good-business-blog/2006/08/09/bp-does-the-emperor-really-have-new-clothes/#comment-198 Hey, Shel! Long time no talk, but I enjoy hearing from you many times a day. As you know, perfection is tough to find in the business world, especially in a sector as environmentally and politically "dirty" as the oil industry. Usually, the choice is between better than or not at all. According to a recent article at socialfunds.com, "Toronto-based socially responsible investing (SRI) research firm Jantzi Research recently released a report entitled Oil and Gas in a Bull Market: The Shifting Sands of Responsibility that rates and ranks 23 oil and gas companies on their social and environmental performance. UK-based BP (ticker: BP) topped the list with a score of 6.8 (out of 10)..." Not perfect by a long shot, but better than. The question we always have to ask, as consumers or investors, is this: Is that good enough? Randy Hey, Shel! Long time no talk, but I enjoy hearing from you many times a day.

As you know, perfection is tough to find in the business world, especially in a sector as environmentally and politically “dirty” as the oil industry. Usually, the choice is between better than or not at all. According to a recent article at socialfunds.com, “Toronto-based socially responsible investing (SRI) research firm Jantzi Research recently released a report entitled Oil and Gas in a Bull Market: The Shifting Sands of Responsibility that rates and ranks 23 oil and gas companies on their social and environmental performance. UK-based BP (ticker: BP) topped the list with a score of 6.8 (out of 10)…” Not perfect by a long shot, but better than. The question we always have to ask, as consumers or investors, is this: Is that good enough?
Randy

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