Ben Silverman: How NOT to do PR
Talk about a clueless company! First its PR department issues wrong information. Then when journalists pick up the story and cast the company in a negative light, they demand retractions saying the story was based on erroneous information–but not bothering to mention that the wrong stuff was supplied by them in the first place.
Read all the way down to see how they get their comeuppance–it’s sweet! The story in Ben Silverman’s PR Fuel is called “Shooting the Messenger“
