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Here’s another entry in the Alice-In-Wonderland contradictions of our world: An auto-industry trade group, the Alliance of Automobile Manufacturers, launched a national campaign to cut fuel consumption and CO2 emissions, caled Eco-Driving.
All well and good–except that this is the same group that bitterly resisted attempts to achieve a fleet average of 52 miles per gallon by 2030.
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
