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And When Did “Pimp” Become a Positive Verb, Anyway?

May 19th, 2009 · 4 Comments · Ethics: General, language

Call me old-fashioned, but I reject the transition of “pimp” form a negative noun–a man who rents out the bodies of women he controls (and a verb to describe that action)–to a positive verb, to make something look classy and flashy by adding gizmos and gewgaws and bling.

I don’t like it. Pimping is not a “virtue” I choose to support. I’m a wordsmith for a living–so let me propose some alternatives. We’ve got great nouns like swank or swanky, chic, glitzy, snazzy–can we turn them into verbs?
Swankify? (awkward-sounding). Chicken? (um, no, that’s taken). Snazz (I like that!). Sparkle? (already a verb, sure, why not). Glitter? Glisten? (ditto)

Let’s use our rich, rich language and banish “pimp” as a “good” verb. It’ll take some work. The phrase “pimp my” brings 10,900,000 search results, and I’m guessing almost all of them from the last two years. I’m not a language purist, believe me, but let’s put this one back in the bottle.


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