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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org



Amazing! An Airport Bookstore with Great-Sounding Books!
January 27th, 2008 · No Comments · Arts & Entertainment, General Commentary, Publishing, Shel's Personal Life
Maybe there’s hope for our society. I stopped into Simply Books in the C concourse of Atlanta’s massive Hartsfield-Jackson International Airport, not expecting much. After all, most airport bookstores, and even a lot of chain-owned downtown and mall stores lately, cram their shelves with trashy mass-market novels by the likes of Danielle Steel.
I don’t mind a good yarn; I’ve thoroughly enjoyed all the Harry Potter books, Kite Runner, and even the occasional Stephen King–but when I dragged myself through one of Steel’s, I found it one of the most uninteresting and poorly written novels I’d ever encountered.
This bookstore, despite its very limited shelf space, was great. I saw literally dozens of books I’d have been happy to read–including some you may eventually read about in my monthly review column. In my brief foray, I saw these among others:
It is soooo refreshing to see an ariport store whose buyer values intelligent discourse! (And don’t worry, there were plenty of beach novels, too.
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