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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org



Not Your Grandfather’s AARP
May 28th, 2007 · No Comments · Arts & Entertainment, Frugality/Frugal Fun, General Commentary, Shel's Personal Life, Uncategorized
OK, so in December, I turned 50–and since I love discounts, of course I sent in my $7.50 to join the AARP (used to stand for American Association of Retired persons, I believe).
Well, I was looking at the organization’s magazine today and I was astonished by the lineup for the fall conference in Boston, just two hours drive from me: Headlined by Rod Stewart in concert, and featuring such Boomer luminaries as Whoopi Goldberg, Lily Tomlin, Maya Angelou, and Bill Russell.
I’ve got a wedding in Maryland that weekend, but I just might drive in for Friday’s program. Cheap, too–member price is $15 for the speakers and $25 extra for each concert.
Wow! Not at all what I expected, with my memories of AARP (from my days as an organizer with the Gray Panthers, back in 1979-80) as a very stodgy organization.
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