Principled Profit

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December 15, 2007

A New Low for Scraped Content

Filed under: Marketing Techniques and Philosophies, Publishing, Marketing Trends/News, Business Ethics — Shel Horowitz, Ethical Marketing Expert @ 10:25 am

It’s bad enough that sploggers go around lifting articles and slapping them up on splogs (spam blogs) with no paragraph breaks and a bunch of Google ads.

Now, Business Week reports on professor Philip M. Parker, “author” of 300,000 scraped books.

I am sorry, but setting a computer robot to pull data from a topic is not authorship. While as a multi-source compilation it probably doesn’t qualify legally as theft, it certainly leaves a bad taste in my mouth! Some of “his” reports sell for as much as $495, too.

Yuck!

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