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	<title>Comments on: A Fun Book About Marketing&#8230;A Great Strategy for Product Launch</title>
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	<link>http://principledprofit.com/good-business-blog/a-fun-book-about-marketing-a-great-strategy-for-product-launc/2010/02/04/</link>
	<description>The Good Business Blog</description>
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		<title>By: awesomeroar (Kevin Daum)</title>
		<link>http://principledprofit.com/good-business-blog/a-fun-book-about-marketing-a-great-strategy-for-product-launc/2010/02/04/comment-page-1/#comment-10645</link>
		<dc:creator>awesomeroar (Kevin Daum)</dc:creator>
		<pubDate>Sun, 15 Aug 2010 20:13:00 +0000</pubDate>
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		<description>Reading: A Fun Book About Marketing…A Great Strategy for Product Launch - http://tinyurl.com/ybv5l4x</description>
		<content:encoded><![CDATA[<p>Reading: A Fun Book About Marketing…A Great Strategy for Product Launch &#8211; <a href="http://tinyurl.com/ybv5l4x">http://tinyurl.com/ybv5l4x</a></p>
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		<title>By: Jennifer</title>
		<link>http://principledprofit.com/good-business-blog/a-fun-book-about-marketing-a-great-strategy-for-product-launc/2010/02/04/comment-page-1/#comment-9774</link>
		<dc:creator>Jennifer</dc:creator>
		<pubDate>Tue, 30 Mar 2010 05:29:47 +0000</pubDate>
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		<description>I liked his strategy of  try-before-you-buy. People will not buy books that they know nothing about. But give them a sneak peak into the book and pique their curiosity a bit and the book will sell.
Such strategies are required in today’s business world. For building new strategies: one needs to master new challenges. The &lt;a href=&quot;http://link.imd.ch/cdhdx&quot; rel=&quot;nofollow&quot;&gt; IMD OWP 2010 &lt;/a&gt; addresses these challenges.</description>
		<content:encoded><![CDATA[<p>I liked his strategy of  try-before-you-buy. People will not buy books that they know nothing about. But give them a sneak peak into the book and pique their curiosity a bit and the book will sell.<br />
Such strategies are required in today’s business world. For building new strategies: one needs to master new challenges. The <a href="http://link.imd.ch/cdhdx"> IMD OWP 2010 </a> addresses these challenges.</p>
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		<title>By: Kevin Daum&#39;s Awesome ROAR! &#45; It&#8217;s About The Book Stupid!</title>
		<link>http://principledprofit.com/good-business-blog/a-fun-book-about-marketing-a-great-strategy-for-product-launc/2010/02/04/comment-page-1/#comment-9622</link>
		<dc:creator>Kevin Daum&#39;s Awesome ROAR! &#45; It&#8217;s About The Book Stupid!</dc:creator>
		<pubDate>Sun, 14 Feb 2010 17:24:32 +0000</pubDate>
		<guid isPermaLink="false">http://principledprofit.com/good-business-blog/?p=1085#comment-9622</guid>
		<description>[...] Shel Horowitz – Author of  several marketing books including his latest Guerilla Marketing Goes Green with Jay Conrad Levinson, Shel posted a rave on ROAR! [...]</description>
		<content:encoded><![CDATA[<p>[...] Shel Horowitz – Author of  several marketing books including his latest Guerilla Marketing Goes Green with Jay Conrad Levinson, Shel posted a rave on ROAR! [...]</p>
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		<title>By: awesomeroar (Kevin Daum)</title>
		<link>http://principledprofit.com/good-business-blog/a-fun-book-about-marketing-a-great-strategy-for-product-launc/2010/02/04/comment-page-1/#comment-9597</link>
		<dc:creator>awesomeroar (Kevin Daum)</dc:creator>
		<pubDate>Sat, 06 Feb 2010 05:50:20 +0000</pubDate>
		<guid isPermaLink="false">http://principledprofit.com/good-business-blog/?p=1085#comment-9597</guid>
		<description>Reading: A Fun Book About Marketing…A Great Strategy for Product Launch - http://tinyurl.com/ybv5l4x</description>
		<content:encoded><![CDATA[<p>Reading: A Fun Book About Marketing…A Great Strategy for Product Launch &#8211; <a href="http://tinyurl.com/ybv5l4x">http://tinyurl.com/ybv5l4x</a></p>
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		<title>By: SadieDeysCafe (Mommapreneur Sue)</title>
		<link>http://principledprofit.com/good-business-blog/a-fun-book-about-marketing-a-great-strategy-for-product-launc/2010/02/04/comment-page-1/#comment-9598</link>
		<dc:creator>SadieDeysCafe (Mommapreneur Sue)</dc:creator>
		<pubDate>Sat, 06 Feb 2010 05:50:20 +0000</pubDate>
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		<description>Reading: A Fun Book About Marketing…A Great Strategy for Product Launch - http://tinyurl.com/ybv5l4x</description>
		<content:encoded><![CDATA[<p>Reading: A Fun Book About Marketing…A Great Strategy for Product Launch &#8211; <a href="http://tinyurl.com/ybv5l4x">http://tinyurl.com/ybv5l4x</a></p>
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		<title>By: uberVU - social comments</title>
		<link>http://principledprofit.com/good-business-blog/a-fun-book-about-marketing-a-great-strategy-for-product-launc/2010/02/04/comment-page-1/#comment-9596</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Sat, 06 Feb 2010 00:55:46 +0000</pubDate>
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		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by shelhorowitz: New blog post: A Fun Book About Marketing...A Great Strategy for Product Launch http://bit.ly/ahfKjC...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by shelhorowitz: New blog post: A Fun Book About Marketing&#8230;A Great Strategy for Product Launch <a href="http://bit.ly/ahfKjC..">http://bit.ly/ahfKjC..</a>.</p>
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		<title>By: awesomeroar (Kevin Daum)</title>
		<link>http://principledprofit.com/good-business-blog/a-fun-book-about-marketing-a-great-strategy-for-product-launc/2010/02/04/comment-page-1/#comment-9593</link>
		<dc:creator>awesomeroar (Kevin Daum)</dc:creator>
		<pubDate>Thu, 04 Feb 2010 22:59:56 +0000</pubDate>
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		<description>Reading: A Fun Book About Marketing…A Great Strategy for Product Launch - http://tinyurl.com/ybv5l4x</description>
		<content:encoded><![CDATA[<p>Reading: A Fun Book About Marketing…A Great Strategy for Product Launch &#8211; <a href="http://tinyurl.com/ybv5l4x">http://tinyurl.com/ybv5l4x</a></p>
]]></content:encoded>
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	<item>
		<title>By: awesomeroar (Kevin Daum)</title>
		<link>http://principledprofit.com/good-business-blog/a-fun-book-about-marketing-a-great-strategy-for-product-launc/2010/02/04/comment-page-1/#comment-9592</link>
		<dc:creator>awesomeroar (Kevin Daum)</dc:creator>
		<pubDate>Thu, 04 Feb 2010 20:41:03 +0000</pubDate>
		<guid isPermaLink="false">http://principledprofit.com/good-business-blog/?p=1085#comment-9592</guid>
		<description>Shel Horowitz, Mr. &quot;Principled Profit&quot;, on ROAR: http://tinyurl.com/ybv5l4x</description>
		<content:encoded><![CDATA[<p>Shel Horowitz, Mr. &#8220;Principled Profit&#8221;, on ROAR: <a href="http://tinyurl.com/ybv5l4x">http://tinyurl.com/ybv5l4x</a></p>
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	<item>
		<title>By: awesomeroar (Kevin Daum)</title>
		<link>http://principledprofit.com/good-business-blog/a-fun-book-about-marketing-a-great-strategy-for-product-launc/2010/02/04/comment-page-1/#comment-10644</link>
		<dc:creator>awesomeroar (Kevin Daum)</dc:creator>
		<pubDate>Thu, 04 Feb 2010 20:41:00 +0000</pubDate>
		<guid isPermaLink="false">http://principledprofit.com/good-business-blog/?p=1085#comment-10644</guid>
		<description>Shel Horowitz, Mr. &quot;Principled Profit&quot;, on ROAR: http://tinyurl.com/ybv5l4x</description>
		<content:encoded><![CDATA[<p>Shel Horowitz, Mr. &#8220;Principled Profit&#8221;, on ROAR: <a href="http://tinyurl.com/ybv5l4x">http://tinyurl.com/ybv5l4x</a></p>
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