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Nice remark from another copywriter colelague, Mordechai “Morty” Schiler, in his blog:
While I’m still grappling with integrating marketing and principles, Shel Horowitz has made a career of balancing the two.
I’m hoping his “grappling” will lead him to sign the Business Ethics Pledge; I know from past interaction that he’s a highly ethical person, just too humble to take credit for that position.
And how about you?
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Name: Shel Horowitz
Location: Hadley, Massachusetts, United States |
A blog about business ethics from Shel Horowitz, expert on Green principles and business ethics as success drivers. This blog covers the intersections of ethics, politics, media, marketing, and sustainability.
About Shel: Copywriter, marketing and publishing consultant, speaker, and award-winning author of seven books. The three most recent are Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, and Grassroots Marketing: Getting Noticed in a Noisy world.
Shel specializes in affordable, ethical, and effective marketing for authors, publishers, small businesses, nonprofits, and community groups.
He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
